McDonald's Polska Sp zoo in Consumer Foodservice (Poland)

May 2017 | 2 pages | ID: M850B5FAF5FEN
Euromonitor International Ltd

Abstracts

McDonald’s Polska Sp zoo is expected to focus on special offers, advertising campaigns and implementation of digital strategy through touchscreens and the “Create Your Taste” service. Strong emphasis is likely to be put on development in smaller cities, especially transit ones through which many potential customers travel. The McDrive concept will be a key element of the McDonald's development strategy in Poland.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 McDonald's Polska Sp zoo: Key Facts
  Summary 2 McDonald's Polska Sp zoo: Operational Indicators
Suppliers
Competitive Positioning
  Summary 3 McDonald's Polska Sp zoo: Competitive Position 2016