Real-Time Search Trends: Market Research Report

December 2013 | 25 pages | ID: REDAA01F5CFEN
Global Industry Analysts, Inc

Abstracts

The reports predicts that real-time search offers a means to observe general consumer sentiment in respect of a specific brand, company or campaign and rapidly find out factors that are providing positive response in respect of consumers and potential challenges. 'The fast pace and massive volume of information generated by real-time web technologies and practices creates the problem of finding relevant information. Real-time search is construed as a technology that facilitates real-time search result update and eliminates the need for repetitive searches for same query.' Real-time search also enables marketers in monitoring and reacting to the happenings at competitors' domain. Marketers would also be able to use information gathered through real-time search for making timely bids for important words that possess relevancy at a particular point of time.

Contents

1. REAL-TIME SEARCH – A FOCUS REPORT

Introduction to Real-Time Search
Real-Time Web: A Curtain Raiser
Real-Time Search Defined
Real-Time Publishing versus Blogging
Comparison of Traditional and Real-Time Search Services
Real-Time Search Vis-à-Vis Social Search

2. MARKET OVERVIEW AND DYNAMICS

Commercial Applications of Real-Time Search
Impact of Real-Time Search on Small Businesses

3. EVOLUTION AND PROGRESS OF TECHNOLOGY

How the ‘True’ Real-Time Web Operates
Social Networking Triggers Need for Real-Time Search
Functions of Real-Time Search Engine
Differentiating the Functioning of Conventional and Real-Time Search Engines
Diverse Ranking Systems Prevalent in Real-Time Search
Essential Features of Real-Time Search Services
Fast Search Results and High-Query-Volume Handling Capacity
High Rate of Ingestion and Instant Data Provision
Concurrent Search Index for Real-time Data Read/Write
Dominance of Time-Stamp in Ranking Search Results
Social Search to Benefit from Metadata

4. TECHNOLOGIES SUPPORTING REAL-TIME SEARCH

The Protocols
Extensible Messaging and Presence Protocol (XMPP)
PubSubHubBub and RSSCloud
Simple Update Protocol (SUP)
The APIs
Twitter Search API
Facebook’s API
Implementation Challenges
Need for Special Algorithms

5. NOTEWORTHY MARKET PARTICIPANTS

Google, Inc. (USA)
Twitter (USA)
Earlybird

6. SERVICE INTRODUCTIONS/TECHNOLOGY INNOVATIONS

Bit. ly Launches “Realtime” Search Engine
CloudMagic Introduces Online Search for Personal Data across Web Services
Rediff Launches New Rediff Realtime News Search
Twitter Incorporates New Features in Search and Discovery Functions
Twitter Introduces New Improvements in Discover Tab
Google Incorporates Real-time Search in Google+
Netvibes Introduces Advanced Real-time Search and SmartFilters
Topsy Introduces Realtime Search Engine for Mobile Appliances
Topsy Unveils Real-time Search Engine for Public Google+ Posts
Topsy Rolls-out Real-time Video Search
Sina Weibo Launches Real-time Search Engine
Yahoo! Introduces Search Direct Feature in Search Engine
Bing Incorporates Tweets in Search Results
Google Introduces Several New Features in Real-time Search
Google Undertakes Up-gradation of Twitter Search Features
Google Incorporates Several Important Changes on Google Search
Google Incorporates Facebook Pages in Real-time Search
NachoFoto Rolls Out Real-time Image Search Portal
Sobees Rolls Out Real-time Search Platform

7. CORPORATE INITIATIVES

Chartbeat Inks Pact with Acquia
QL2 Software Acquires Intellectual Property of RivalWatch
Twitter Enters into Partnership Agreement with Yandex for Real-time Search
@WalmartLabs Acquires OneRiot
Collecta Closes Down Real-Time Search Engine Operations
LinkedIn Acquires IndexTank
Meltwater Acquires IceRocket
eBay Takes Over Real-time Local Shopping Engine ‘Milo’
Google Starts Using MySpace Status Updates in Real-time Search Results
OneRiot Closes Down Real-time Search Engine
Twitter Enters into Partnership Agreement with Seven Start-up Companies

8. APPENDIX