Multichannel Campaign Management Market by Software, by Service (Consulting, Training and Support, System Implementation and Integration), by End Users (Advertisers, Publishers, Enterprise), Vertical and Region - Market Forecasts and Analysis (2014 - 2019)
Increase in data through different communication channels such as mobile, call centers, emails and websites has driven the multichannel campaign management (MCM) market. The rise in customer expectations for real-time view about cross-channel advertisement and one-to-one personalized experiences with brands drive the demand for innovative marketing campaigns. Digital marketing solutions providers are focusing on this fundamental move by helping marketers to take benefit of digital channels by offering innovative multichannel campaign management solutions. Multichannel campaign management solutions offer marketers to plan, strategize, execute and supervise the extensive marketing campaigns and achieve precise results with customer segmentation and targeting.
The market research report segments the multichannel campaign management market by deployment, services, end-users and industry verticals. The report analyses prominent industry verticals such as retail, BFSI, pharmaceuticals and healthcare, transportation, travel and tourism, telecommunication and IT, media and entertainment, and other verticals. The market shows tremendous growth potential in retail, telecom and IT, BFSI and other major industries.
The research report includes key market drivers, the current global trends adopted for multichannel campaign management market, market size of the industry, and the forecasts for the market segments and upcoming technologies. The report further analyzes the future growth potential of multichannel campaign management market in the marketing sector, the competitive analysis of major market players, the opportunities prevailing before the multichannel campaign management solution companies, and the best market practices.
The report gives a comprehensive study about the current global market and their in-depth analysis with respect to regional market space, revenue flows, future prospects, and evolving industry verticals. The report encompasses the business potentials of regions such as North America (NA), Europe, Asia-Pacific (APAC), Latin America (LA), and Middle East and Africa (MEA). The major global multichannel campaign management solutions providers included in the report are IBM Corporation, Oracle, SAP AG, SAS Institute, Adobe Systems, Infor, Marketo, Adobe Systems, Salesforce.com and Teradata.
The market research report segments the multichannel campaign management market by deployment, services, end-users and industry verticals. The report analyses prominent industry verticals such as retail, BFSI, pharmaceuticals and healthcare, transportation, travel and tourism, telecommunication and IT, media and entertainment, and other verticals. The market shows tremendous growth potential in retail, telecom and IT, BFSI and other major industries.
The research report includes key market drivers, the current global trends adopted for multichannel campaign management market, market size of the industry, and the forecasts for the market segments and upcoming technologies. The report further analyzes the future growth potential of multichannel campaign management market in the marketing sector, the competitive analysis of major market players, the opportunities prevailing before the multichannel campaign management solution companies, and the best market practices.
The report gives a comprehensive study about the current global market and their in-depth analysis with respect to regional market space, revenue flows, future prospects, and evolving industry verticals. The report encompasses the business potentials of regions such as North America (NA), Europe, Asia-Pacific (APAC), Latin America (LA), and Middle East and Africa (MEA). The major global multichannel campaign management solutions providers included in the report are IBM Corporation, Oracle, SAP AG, SAS Institute, Adobe Systems, Infor, Marketo, Adobe Systems, Salesforce.com and Teradata.
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKETS COVERED
1.3 STAKEHOLDERS
1.4 MARKET SCOPE
2 RESEARCH METHODOLOGY
2.1 MARKET SIZE ESTIMATION
2.2 MARKET SHARE ESTIMATION
2.2.1 KEY DATA FROM SECONDARY SOURCES
2.2.2 KEY DATA FROM PRIMARY SOURCES
2.2.2.1 Key industry insights
2.2.3 ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN MCM MARKET
4.2 MCM MARKET: SOFTWARE DEPLOYMENT TYPE
4.3 MCM MARKET ACROSS VARIOUS REGIONS
4.4 LIFE CYCLE ANALYSIS, BY GEOGRAPHY
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 EVOLUTION
5.3 MARKET SEGMENTATION
5.3.1 MCM MARKET
5.3.2 MCM MARKET BY DEPLOYMENT
5.3.3 MCM MARKET BY END USER
5.3.4 MCM MARKET BY VERTICAL
5.4 MARKET DYNAMICS
5.4.1 DRIVERS
5.4.1.1 Network and technological advancements
5.4.1.1 Growing trends in digital marketing
5.4.1.2 Smart mobility
5.4.2 RESTRAINTS
5.4.2.1 Complexities in multichannel campaigns
5.4.2.2 Customer privacy concerns
5.4.3 OPPORTUNITIES
5.4.3.1 Proximity marketing
5.4.3.2 Customer-centric solutions
5.4.4 CHALLENGES
5.4.4.1 Competitive rivalry
6 INDUSTRY TRENDS
6.1 VALUE CHAIN ANALYSIS
6.2 PORTER’S FIVE FORCES ANALYSIS
6.2.1 THREAT FROM NEW ENTRANTS
6.2.2 THREAT OF SUBSTITUTES
6.2.3 BARGAINING POWER OF SUPPLIERS
6.2.4 BARGAINING POWER OF BUYERS
6.2.5 INTENSITY OF COMPETITIVE RIVALRY
7 MCM MARKET, BY SOFTWARE
8 MCM MARKET, BY DEPLOYMENT TYPE
8.1 INTRODUCTION
8.2 CLOUD
8.3 ON-PREMISES
9 MCM MARKET, BY SERVICE
9.1 INTRODUCTION
9.2 CONSULTING SERVICES
9.3 TRAINING AND SUPPORT
9.4 SYSTEM IMPLEMENTATION AND INTEGRATION
10 MCM MARKET, BY END USER
10.1 INTRODUCTION
10.2 ADVERTISERS
10.3 PUBLISHERS
10.4 ENTERPRISES
11 MCM MARKET, BY VERTICAL
11.1 INTRODUCTION
11.2 BFSI
11.3 RETAIL
11.4 PHARMACEUTICALS AND HEALTHCARE
11.5 TRAVEL AND TOURISM
11.6 TRANSPORTATION
11.7 MEDIA AND ENTERTAINMENT
11.8 TELECOMMUNICATION AND IT
11.9 OTHERS
12 GEOGRAPHICAL ANALYSIS
12.1 INTRODUCTION
12.1.1 MCM MARKET, BY REGION
12.2 NORTH AMERICA (NA)
12.2.1 SERVICES MARKET
12.2.2 DEPLOYMENT TYPE MARKET
12.2.3 END-USERS MARKET
12.3 EUROPE
12.3.1 SERVICES MARKET
12.3.2 DEPLOYMENT TYPE MARKET
12.3.3 END-USERS MARKET
12.4 ASIA-PACIFIC (APAC)
12.4.1 SERVICES MARKET
12.4.2 DEPLOYMENT TYPE MARKET
12.4.3 END-USERS MARKET
12.5 MIDDLE EAST AND AFRICA (MEA)
12.5.1 SERVICES MARKET
12.5.2 DEPLOYMENT TYPE MARKET
12.5.3 END-USERS MARKET
12.6 LATIN AMERICA (LA)
12.6.1 SERVICES MARKET
12.6.2 DEPLOYMENT TYPE MARKET
12.6.3 END-USERS MARKET
13 COMPETITIVE LANDSCAPE
13.1 OVERVIEW
13.2 COMPETITIVE SITUATION AND TRENDS
13.2.1 NEW PRODUCT DEVELOPMENT
13.2.2 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS
13.2.3 MERGERS AND ACQUISITIONS
14 COMPANY PROFILES (OVERVIEW, PRODUCTS & SERVICES, STRATEGIES & INSIGHTS, DEVELOPMENTS AND MNM VIEW)
14.1 INTRODUCTION
14.2 ADOBE SYSTEMS
14.3 EXPERIAN
14.4 IBM
14.5 INFOR
14.6 MARKETO
14.7 ORACLE
14.8 SALESFORCE.COM, INC.
14.9 SAP AG
14.10 SAS INSTITUTE, INC.
14.11 TERADATA (Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.)
15 APPENDIX
15.1 DISCUSSION GUIDE
15.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
15.3 AVAILABLE CUSTOMIZATIONS
15.4 RELATED REPORTS
1.1 OBJECTIVES OF THE STUDY
1.2 MARKETS COVERED
1.3 STAKEHOLDERS
1.4 MARKET SCOPE
2 RESEARCH METHODOLOGY
2.1 MARKET SIZE ESTIMATION
2.2 MARKET SHARE ESTIMATION
2.2.1 KEY DATA FROM SECONDARY SOURCES
2.2.2 KEY DATA FROM PRIMARY SOURCES
2.2.2.1 Key industry insights
2.2.3 ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN MCM MARKET
4.2 MCM MARKET: SOFTWARE DEPLOYMENT TYPE
4.3 MCM MARKET ACROSS VARIOUS REGIONS
4.4 LIFE CYCLE ANALYSIS, BY GEOGRAPHY
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 EVOLUTION
5.3 MARKET SEGMENTATION
5.3.1 MCM MARKET
5.3.2 MCM MARKET BY DEPLOYMENT
5.3.3 MCM MARKET BY END USER
5.3.4 MCM MARKET BY VERTICAL
5.4 MARKET DYNAMICS
5.4.1 DRIVERS
5.4.1.1 Network and technological advancements
5.4.1.1 Growing trends in digital marketing
5.4.1.2 Smart mobility
5.4.2 RESTRAINTS
5.4.2.1 Complexities in multichannel campaigns
5.4.2.2 Customer privacy concerns
5.4.3 OPPORTUNITIES
5.4.3.1 Proximity marketing
5.4.3.2 Customer-centric solutions
5.4.4 CHALLENGES
5.4.4.1 Competitive rivalry
6 INDUSTRY TRENDS
6.1 VALUE CHAIN ANALYSIS
6.2 PORTER’S FIVE FORCES ANALYSIS
6.2.1 THREAT FROM NEW ENTRANTS
6.2.2 THREAT OF SUBSTITUTES
6.2.3 BARGAINING POWER OF SUPPLIERS
6.2.4 BARGAINING POWER OF BUYERS
6.2.5 INTENSITY OF COMPETITIVE RIVALRY
7 MCM MARKET, BY SOFTWARE
8 MCM MARKET, BY DEPLOYMENT TYPE
8.1 INTRODUCTION
8.2 CLOUD
8.3 ON-PREMISES
9 MCM MARKET, BY SERVICE
9.1 INTRODUCTION
9.2 CONSULTING SERVICES
9.3 TRAINING AND SUPPORT
9.4 SYSTEM IMPLEMENTATION AND INTEGRATION
10 MCM MARKET, BY END USER
10.1 INTRODUCTION
10.2 ADVERTISERS
10.3 PUBLISHERS
10.4 ENTERPRISES
11 MCM MARKET, BY VERTICAL
11.1 INTRODUCTION
11.2 BFSI
11.3 RETAIL
11.4 PHARMACEUTICALS AND HEALTHCARE
11.5 TRAVEL AND TOURISM
11.6 TRANSPORTATION
11.7 MEDIA AND ENTERTAINMENT
11.8 TELECOMMUNICATION AND IT
11.9 OTHERS
12 GEOGRAPHICAL ANALYSIS
12.1 INTRODUCTION
12.1.1 MCM MARKET, BY REGION
12.2 NORTH AMERICA (NA)
12.2.1 SERVICES MARKET
12.2.2 DEPLOYMENT TYPE MARKET
12.2.3 END-USERS MARKET
12.3 EUROPE
12.3.1 SERVICES MARKET
12.3.2 DEPLOYMENT TYPE MARKET
12.3.3 END-USERS MARKET
12.4 ASIA-PACIFIC (APAC)
12.4.1 SERVICES MARKET
12.4.2 DEPLOYMENT TYPE MARKET
12.4.3 END-USERS MARKET
12.5 MIDDLE EAST AND AFRICA (MEA)
12.5.1 SERVICES MARKET
12.5.2 DEPLOYMENT TYPE MARKET
12.5.3 END-USERS MARKET
12.6 LATIN AMERICA (LA)
12.6.1 SERVICES MARKET
12.6.2 DEPLOYMENT TYPE MARKET
12.6.3 END-USERS MARKET
13 COMPETITIVE LANDSCAPE
13.1 OVERVIEW
13.2 COMPETITIVE SITUATION AND TRENDS
13.2.1 NEW PRODUCT DEVELOPMENT
13.2.2 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS
13.2.3 MERGERS AND ACQUISITIONS
14 COMPANY PROFILES (OVERVIEW, PRODUCTS & SERVICES, STRATEGIES & INSIGHTS, DEVELOPMENTS AND MNM VIEW)
14.1 INTRODUCTION
14.2 ADOBE SYSTEMS
14.3 EXPERIAN
14.4 IBM
14.5 INFOR
14.6 MARKETO
14.7 ORACLE
14.8 SALESFORCE.COM, INC.
14.9 SAP AG
14.10 SAS INSTITUTE, INC.
14.11 TERADATA (Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.)
15 APPENDIX
15.1 DISCUSSION GUIDE
15.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
15.3 AVAILABLE CUSTOMIZATIONS
15.4 RELATED REPORTS
LIST OF TABLES
Table 1 MCM MARKET: ASSUMPTIONS
Table 2 GLOBAL MCM MARKET SIZE, 2014-2019 ($MILLION)
Table 3 DIGITAL MARKETING IS PROPELLING THE GROWTH OF THE MCM MARKET
Table 4 PRIVACY CONCERNS IS RESTRAINING THE GROWTH OF THE MCM MARKET
Table 5 PROXIMITY MARKETING IS FUELLING THE FUTURE OF THE MCM MARKET
Table 6 COMPETITIVE RIVALRY IS CHALLENGING THE GROWTH OF THE MCM MARKET
Table 7 MCM SOFTWARE MARKET SIZE, BY VERTICAL, 2014–2019 ($MILLION)
Table 8 MCM SOFTWARE MARKET GROWTH, BY VERTICAL, 2014 & 2019, Y-O-Y (%)
Table 9 MCM SOFTWARE MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
Table 10 MCM SOFTWARE MARKET GROWTH, BY REGION, 2014 & 2019, Y-O-Y (%)
Table 11 MCM SOFTWARE MARKET SIZE, BY END-USERS, 2014 & 2019 ($MILLION)
Table 12 MCM MARKET SIZE, BY DEPLOYMENT TYPE, 2013–2019 ($MILLION)
Table 13 MCM CLOUD MARKET SIZE, BY END USER, 2014–2019 ($MILLION)
Table 14 MCM CLOUD MARKET GROWTH, BY END USER, 2014 & 2019, Y-O-Y (%)
Table 15 MCM CLOUD MARKET SIZE, BY VERTICAL, 2013–2019 ($MILLION)
Table 16 MCM CLOUD MARKET GROWTH, BY VERTICAL, 2014 & 2019, Y-O-Y (%)
Table 17 MCM CLOUD MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
Table 18 MCM ON-PREMISES MARKET SIZE, BY END USER, 2014–2019 ($MILLION)
Table 19 MCM ON-PREMISES MARKET GROWTH, BY END USER, 2014 & 2019, Y-O-Y (%)
Table 20 MCM ON-PREMISES MARKET SIZE, BY VERTICAL, 2014–2019 ($MILLION)
Table 21 MCM ON-PREMISES MARKET GROWTH, BY VERTICAL, 2014 & 2019, Y-O-Y (%)
Table 22 MCM ON-PREMISE MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
Table 23 MCM MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 24 MCM SERVICES MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
Table 25 MCM SERVICES MARKET GROWTH, BY VERTICAL, 2014 & 2019 ($MILLION)
Table 26 MCM CONSULTING MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
Table 27 MCM CONSULTING MARKET GROWTH, BY DEPLOYMENT TYPE, 2014 & 2019, Y-O-Y (%)
Table 28 MCM CONSULTING MARKET SIZE, BY END USER, 20142019 ($MILLION)
Table 29 MCM CONSULTING MARKET GROWTH, BY END USER, 2014 & 2019, Y-O-Y (%)
Table 30 MCM TRAINING AND SUPPORT MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
Table 31 MCM TRAINING AND SUPPORT MARKET GROWTH, BY DEPLOYMENT TYPE, 2014 & 2019, Y-O-Y (%)
Table 32 MCM TRAINING AND SUPPORT MARKET SIZE, BY END USER, 2014–2019 ($MILLION)
Table 33 MCM TRAINING AND SUPPORT MARKET GROWTH, BY END USER, 2014 & 2019, Y-O-Y (%)
Table 34 MCM SYSTEM IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
Table 35 MCM SYSTEM IMPLEMENTATION AND INTEGRATION MARKET GROWTH, BY DEPLOYMENT TYPE, 2014 & 2019, Y-O-Y (%)
Table 36 MCM SYSTEM IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY END USER, 2014–2019 ($MILLION)
Table 37 MCM SYSTEM IMPLEMENTATION AND INTEGRATION MARKET GROWTH, BY END USER, 2014 & 2019, Y-O-Y (%)
Table 38 MCM MARKET SIZE, BY END USER, 2014–2019 ($MILLION)
Table 39 MCM ADVERTISERS MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
Table 40 MCM ADVERTISERS MARKET GROWTH, BY REGION, 2014 & 2019, Y-O-Y (%)
Table 41 MCM ADVERTISERS MARKET GROWTH, BY VERTICAL, 2014 & 2019 ($MILLION)
Table 42 MCM PUBLISHERS MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
Table 43 MCM PUBLISHERS MARKET GROWTH, BY REGION, 2014 & 2019, Y-O-Y (%)
Table 44 MCM PUBLISHERS MARKET GROWTH, BY VERTICAL, 2014 & 2019 ($MILLION)
Table 45 MCM ENTERPRISES MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
Table 46 MCM ENTERPRISES MARKET GROWTH, BY REGION, 2014 & 2019, Y-O-Y (%)
Table 47 MCM ENTERPRISES MARKET GROWTH, BY VERTICAL, 2014 & 2019 ($MILLION)
Table 48 MCM MARKET SIZE, BY VERTICAL, 2014–2019 ($MILLION)
Table 49 MCM BFSI MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 50 MCM BFSI MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 51 MCM BFSI MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 52 MCM RETAIL MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 53 MCM RETAIL MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 54 MCM RETAIL MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 55 MCM PHARMACEUTICALS AND HEALTHCARE MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 56 MCM PHARMACEUTICALS AND HEALTHCARE MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 57 MCM PHARMACEUTICALS AND HEALTHCARE MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 58 MCM TRAVEL AND TOURISM MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 59 MCM TRAVEL AND TOURISM MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 60 MCM TRAVEL AND TOURISM MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 61 MCM TRANSPORTATION MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 62 MCM TRANSPORTATION MARKET GROWTH, BY SERVICE, 2014–2019, Y-O-Y (%)
Table 63 MCM TRANSPORTATION MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 64 MCM MEDIA AND ENTERTAINMENT MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 65 MCM MEDIA AND ENTERTAINMENT MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 66 MCM MEDIA AND ENTERTAINMENT MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 67 MCM TELECOMMUNICATION AND IT MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 68 MCM TELECOMMUNICATION AND IT MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 69 MCM TELELCOMMUNICATION AND IT MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 70 MCM OTHERS MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 71 MCM OTHERS MARKET GROWTH, BY SERVICE, 2014–2019, Y-O-Y (%)
Table 72 MCM OTHERS MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 73 MCM MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
Table 74 NA: MCM MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 75 NA: MCM MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 76 NA: MCM MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
Table 77 NA: MCM MARKET GROWTH, BY DEPLOYMENT TYPE, 2014 & 2019, Y-O-Y (%)
Table 78 NA MCM MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 79 EUROPE: MCM MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 80 EUROPE: MCM MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 81 EUROPE: MCM MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
Table 82 EUROPE: MCM MARKET GROWTH, BY DEPLOYMENT TYPE, 2014 & 2019, Y-O-Y (%)
Table 83 EUROPE MCM MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 84 APAC: MCM MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 85 APAC: MCM MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 86 APAC: MCM MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
Table 87 APAC: MCM MARKET GROWTH, BY DEPLOYMENT TYPE, 2014 & 2019, Y-O-Y (%)
Table 88 APAC MCM MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 89 MEA: MCM MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 90 MEA: MCM MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 91 MEA: MCM MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
Table 92 MEA: MCM MARKET, BY DEPLOYMENT TYPE, 2014 & 2019, Y-O-Y (%)
Table 93 MEA MCM MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 94 LA: MCM MARKET, BY SERVICE, 2014–2019 ($MILLION)
Table 95 LA: MCM MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 96 LA: MCM MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
Table 97 LA: MCM MARKET GROWTH, BY DEPLOYMENT TYPE, 2014 & 2019, Y-O-Y (%)
Table 98 LA MCM MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 99 NEW PRODUCT DEVELOPMENTS, 2012–2014
Table 100 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2012–2014
Table 101 MERGERS AND ACQUISITIONS, 2012–2014
Table 1 MCM MARKET: ASSUMPTIONS
Table 2 GLOBAL MCM MARKET SIZE, 2014-2019 ($MILLION)
Table 3 DIGITAL MARKETING IS PROPELLING THE GROWTH OF THE MCM MARKET
Table 4 PRIVACY CONCERNS IS RESTRAINING THE GROWTH OF THE MCM MARKET
Table 5 PROXIMITY MARKETING IS FUELLING THE FUTURE OF THE MCM MARKET
Table 6 COMPETITIVE RIVALRY IS CHALLENGING THE GROWTH OF THE MCM MARKET
Table 7 MCM SOFTWARE MARKET SIZE, BY VERTICAL, 2014–2019 ($MILLION)
Table 8 MCM SOFTWARE MARKET GROWTH, BY VERTICAL, 2014 & 2019, Y-O-Y (%)
Table 9 MCM SOFTWARE MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
Table 10 MCM SOFTWARE MARKET GROWTH, BY REGION, 2014 & 2019, Y-O-Y (%)
Table 11 MCM SOFTWARE MARKET SIZE, BY END-USERS, 2014 & 2019 ($MILLION)
Table 12 MCM MARKET SIZE, BY DEPLOYMENT TYPE, 2013–2019 ($MILLION)
Table 13 MCM CLOUD MARKET SIZE, BY END USER, 2014–2019 ($MILLION)
Table 14 MCM CLOUD MARKET GROWTH, BY END USER, 2014 & 2019, Y-O-Y (%)
Table 15 MCM CLOUD MARKET SIZE, BY VERTICAL, 2013–2019 ($MILLION)
Table 16 MCM CLOUD MARKET GROWTH, BY VERTICAL, 2014 & 2019, Y-O-Y (%)
Table 17 MCM CLOUD MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
Table 18 MCM ON-PREMISES MARKET SIZE, BY END USER, 2014–2019 ($MILLION)
Table 19 MCM ON-PREMISES MARKET GROWTH, BY END USER, 2014 & 2019, Y-O-Y (%)
Table 20 MCM ON-PREMISES MARKET SIZE, BY VERTICAL, 2014–2019 ($MILLION)
Table 21 MCM ON-PREMISES MARKET GROWTH, BY VERTICAL, 2014 & 2019, Y-O-Y (%)
Table 22 MCM ON-PREMISE MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
Table 23 MCM MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 24 MCM SERVICES MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
Table 25 MCM SERVICES MARKET GROWTH, BY VERTICAL, 2014 & 2019 ($MILLION)
Table 26 MCM CONSULTING MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
Table 27 MCM CONSULTING MARKET GROWTH, BY DEPLOYMENT TYPE, 2014 & 2019, Y-O-Y (%)
Table 28 MCM CONSULTING MARKET SIZE, BY END USER, 20142019 ($MILLION)
Table 29 MCM CONSULTING MARKET GROWTH, BY END USER, 2014 & 2019, Y-O-Y (%)
Table 30 MCM TRAINING AND SUPPORT MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
Table 31 MCM TRAINING AND SUPPORT MARKET GROWTH, BY DEPLOYMENT TYPE, 2014 & 2019, Y-O-Y (%)
Table 32 MCM TRAINING AND SUPPORT MARKET SIZE, BY END USER, 2014–2019 ($MILLION)
Table 33 MCM TRAINING AND SUPPORT MARKET GROWTH, BY END USER, 2014 & 2019, Y-O-Y (%)
Table 34 MCM SYSTEM IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
Table 35 MCM SYSTEM IMPLEMENTATION AND INTEGRATION MARKET GROWTH, BY DEPLOYMENT TYPE, 2014 & 2019, Y-O-Y (%)
Table 36 MCM SYSTEM IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY END USER, 2014–2019 ($MILLION)
Table 37 MCM SYSTEM IMPLEMENTATION AND INTEGRATION MARKET GROWTH, BY END USER, 2014 & 2019, Y-O-Y (%)
Table 38 MCM MARKET SIZE, BY END USER, 2014–2019 ($MILLION)
Table 39 MCM ADVERTISERS MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
Table 40 MCM ADVERTISERS MARKET GROWTH, BY REGION, 2014 & 2019, Y-O-Y (%)
Table 41 MCM ADVERTISERS MARKET GROWTH, BY VERTICAL, 2014 & 2019 ($MILLION)
Table 42 MCM PUBLISHERS MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
Table 43 MCM PUBLISHERS MARKET GROWTH, BY REGION, 2014 & 2019, Y-O-Y (%)
Table 44 MCM PUBLISHERS MARKET GROWTH, BY VERTICAL, 2014 & 2019 ($MILLION)
Table 45 MCM ENTERPRISES MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
Table 46 MCM ENTERPRISES MARKET GROWTH, BY REGION, 2014 & 2019, Y-O-Y (%)
Table 47 MCM ENTERPRISES MARKET GROWTH, BY VERTICAL, 2014 & 2019 ($MILLION)
Table 48 MCM MARKET SIZE, BY VERTICAL, 2014–2019 ($MILLION)
Table 49 MCM BFSI MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 50 MCM BFSI MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 51 MCM BFSI MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 52 MCM RETAIL MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 53 MCM RETAIL MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 54 MCM RETAIL MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 55 MCM PHARMACEUTICALS AND HEALTHCARE MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 56 MCM PHARMACEUTICALS AND HEALTHCARE MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 57 MCM PHARMACEUTICALS AND HEALTHCARE MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 58 MCM TRAVEL AND TOURISM MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 59 MCM TRAVEL AND TOURISM MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 60 MCM TRAVEL AND TOURISM MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 61 MCM TRANSPORTATION MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 62 MCM TRANSPORTATION MARKET GROWTH, BY SERVICE, 2014–2019, Y-O-Y (%)
Table 63 MCM TRANSPORTATION MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 64 MCM MEDIA AND ENTERTAINMENT MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 65 MCM MEDIA AND ENTERTAINMENT MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 66 MCM MEDIA AND ENTERTAINMENT MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 67 MCM TELECOMMUNICATION AND IT MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 68 MCM TELECOMMUNICATION AND IT MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 69 MCM TELELCOMMUNICATION AND IT MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 70 MCM OTHERS MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 71 MCM OTHERS MARKET GROWTH, BY SERVICE, 2014–2019, Y-O-Y (%)
Table 72 MCM OTHERS MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 73 MCM MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
Table 74 NA: MCM MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 75 NA: MCM MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 76 NA: MCM MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
Table 77 NA: MCM MARKET GROWTH, BY DEPLOYMENT TYPE, 2014 & 2019, Y-O-Y (%)
Table 78 NA MCM MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 79 EUROPE: MCM MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 80 EUROPE: MCM MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 81 EUROPE: MCM MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
Table 82 EUROPE: MCM MARKET GROWTH, BY DEPLOYMENT TYPE, 2014 & 2019, Y-O-Y (%)
Table 83 EUROPE MCM MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 84 APAC: MCM MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 85 APAC: MCM MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 86 APAC: MCM MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
Table 87 APAC: MCM MARKET GROWTH, BY DEPLOYMENT TYPE, 2014 & 2019, Y-O-Y (%)
Table 88 APAC MCM MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 89 MEA: MCM MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
Table 90 MEA: MCM MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 91 MEA: MCM MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
Table 92 MEA: MCM MARKET, BY DEPLOYMENT TYPE, 2014 & 2019, Y-O-Y (%)
Table 93 MEA MCM MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 94 LA: MCM MARKET, BY SERVICE, 2014–2019 ($MILLION)
Table 95 LA: MCM MARKET GROWTH, BY SERVICE, 2014 & 2019, Y-O-Y (%)
Table 96 LA: MCM MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
Table 97 LA: MCM MARKET GROWTH, BY DEPLOYMENT TYPE, 2014 & 2019, Y-O-Y (%)
Table 98 LA MCM MARKET SIZE, BY END-USERS, 2014–2019 ($MILLION)
Table 99 NEW PRODUCT DEVELOPMENTS, 2012–2014
Table 100 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2012–2014
Table 101 MERGERS AND ACQUISITIONS, 2012–2014
LIST OF FIGURES
Figure 1 MCM MARKET: STAKEHOLDERS
Figure 2 MCM: RESEARCH METHODOLOGY
Figure 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
Figure 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
Figure 5 MCM MARKET: BY SOFTWARE AND SERVICE, 2014
Figure 6 MCM MARKET SNAPSHOT (2014 VS 2019): SOFTWARE MARKET IS EXPECTED TO INCREASE TWO TIMES IN THE NEXT 5 YEARS
Figure 7 GROWTH IN SOCIAL MEDIA TO STEER MAJOR OPPORTUNITIES IN THE MCM MARKET
Figure 8 CLOUD DEPLOYMENT IS EXPECTED TO GROW AT A FASTER RATE THAN ON-PREMISES DEPLOYMENT
Figure 9 MCM MARKET SHARE, 2014
Figure 10 LATIN AMERICAN MARKET SOON TO ENTER EXPONENTIAL GROWTH PHASE IN COMING YEARS
Figure 11 EVOLUTION OF MCM
Figure 12 MCM MARKET SEGMENTATION
Figure 13 MCM MARKET SEGMENTATION: BY DEPLOYMENT
Figure 14 MCM MARKET SEGMENTATION: BY END USER
Figure 15 MCM MARKET SEGMENTATION: BY VERTICAL
Figure 16 THE NEED FOR DIGITAL MARKETING WILL SPUR THE DEMAND OF MCM SOLUTIOINS
Figure 17 VALUE CHAIN ANALYSIS (2014): MAJOR VALUE IS ADDED DURING THE PRODUCT DEVELOPMENT PHASE
Figure 18 PORTER’S FIVE FORCES ANALYSIS (MCM MARKET): COMPETITIVE RIVALRY, PRODUCT SUBSTITUTES, AND NEW ENTRANTS WOULD BE MAJOR INFLUENCIAL FORCES
Figure 19 MCM SOFTWARE MARKET, BY VERTICAL: INCREASING DEMAND IN MCM MARKET THROUGH ALL MAJOR VERTICALS
Figure 20 MCM SOFTWARE MARKET, BY REGION: NA PORTRAITS AS A MATURE MCM MARKET
Figure 21 MCM MARKET, BY DEPLOYMENT TYPE: ON-PREMISE DEPLOYMENT GROWTH SLOWS DOWN
Figure 22 MCM CLOUD MARKET, BY END USER: ENTERPRISES ADOPTING MCM SOLUTIONS ON A LARGER SCALE
Figure 23 MCM CLOUD MARKET, BY VERTICAL: TRANSPORTATION INDUSTRY SHOWS HIGHER GROWTH IN CLOUD DEPLOYMENT
Figure 24 MCM ON-PREMISES MARKET, BY END USER
Figure 25 MCM ON-PREMISES MARKET, BY VERTICAL
Figure 26 MCM MARKET, BY SERVICE: TRAINING AND SUPPORT SERVICES SHOWING HIGHEST GROWTH IN THE FORECAST PERIOD
Figure 27 MCM CONSULTING MARKET, BY DEPLOYMENT TYPE
Figure 28 MCM CONSULTING MARKET, BY END USER
Figure 29 MCM TRAINING AND SUPPORT MARKET, BY DEPLOYMENT TYPE
Figure 30 MCM TRAINING AND SUPPORT MARKET, BY END USER
Figure 31 MCM SYSTEM IMPLEMENTATION AND INTEGRATION MARKET, BY DEPLOYMENT TYPE
Figure 32 MCM SYSTEM IMPLEMENTATION AND INTEGRATION MARKET, BY END USER
Figure 33 MCM MARKET, BY END USER: ENTERPRISES SHOW HIGHER END-USER REVENUES DURING THE FORECAST PERIOD
Figure 34 MCM END USER MARKET, BY SOFTWARE
Figure 35 MCM ADVERTISERS MARKET, BY REGION
Figure 36 MCM PUBLISHERS MARKET, BY REGION
Figure 37 MCM ENTERPRISES MARKET, BY REGION: ENTERPRISES IN NA AND EUROPE HAVE SHOWN LARGE SCALE ADOPTION IN THE MCM MARKET
Figure 38 MCM MARKET, BY VERTICAL: RETAIL SECTOR WOULD BE THE MOST PROMINENT VERTICAL DURING THE FORECAST PERIOD
Figure 39 MCM BFSI MARKET, BY SERVICE
Figure 40 MCM RETAIL MARKET, BY SERVICE: SYSTEM IMPLEMENTATION AND INTEGRATION SERVICES SHOW HIGH TRENDS IN THE RETAIL VERTICAL
Figure 41 MCM PHARMACEUTICALS AND HEALTHCARE MARKET, BY SERVICE
Figure 42 MCM TRAVEL AND TOURISM MARKET, BY SERVICE: CONSULTING SERVICES IN THE TRAVEL AND TOURISM VERTICAL SHOW SLOWER GROWTH
Figure 43 MCM TRANSPORTATION MARKET, BY SERVICE
Figure 44 MCM MEDIA AND ENTERTAINMENT MARKET, BY SERVICE: MEDIA AND ENTERTAINMENT VERTICAL SHOWS GREATER INCLINATION TOWARDS SYSTEM IMPLEMENTATION SERVICES
Figure 45 MCM TELECOMMUNICATION AND IT MARKET, BY SERVICE
Figure 46 MCM OTHERS MARKET, BY SERVICE
Figure 47 THE MEA IS EXPECTED TO GROW WITH THE MAXIMUM CAGR, OWING TO THE INCREADES ADOPTION OF MCM SOFTWARE PLATFORM IN DEVELOPING ECONOMIES
Figure 48 NA: MCM MARKET, BY DEPLOYMENT TYPE
Figure 49 NA: MCM MARKET, BY SERVICE: TRAINING AND SUPPORT SERVICES EXPERIENCE HIGHER MARKET GROWTH IN THE NA REGION
Figure 50 EUROPE: MCM MARKET, BY DEPLOYMENT TYPE
Figure 51 EUROPE: MCM MARKET, BY SERVICE: EUROPE REGION SHOWS SLOWER GROWTH IN SYSTEM IMPLEMENTATION SERVICES
Figure 52 APAC: MCM MARKET, BY DEPLOYMENT TYPE
Figure 53 APAC: MCM MARKET, BY SERVICE: APAC REGION SHOWS PROMINENT GROWTH IN ALL THE SERVICE SEGMENTS DURING THE FORECAST PERIOD
Figure 54 MEA: MCM MARKET, BY DEPLOYMENT TYPE
Figure 55 MEA: MCM MARKET, BY SERVICE
Figure 56 LA: MCM MARKET, BY DEPLOYMENT TYPE
Figure 57 LA: MCM MARKET, BY SERVICE
Figure 58 COMPANIES ADOPTED AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES AS THE KEY GROWTH STRATEGY OVER THE LAST 2 YEARS
Figure 59 SAP AG AND ORACLE GREW AT THE FASTEST RATE BETWEEN 2009–2013
Figure 60 MARKET EVALUATION FRAMEWORK
Figure 61 BATTLE FOR MARKET SHARE: MERGERS AND ACQUISITIONS WAS THE KEY STRATEGY
Figure 62 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS: COMPANIES TO SHIFT FOCUS OVER THE APAC REGION IN THE MCM MARKET
Figure 63 ADOBE SYSTEMS: BUSINESS OVERVIEW
Figure 64 ADOBE SYSTEMS SWOT ANALYSIS
Figure 65 EXPERIAN: BUSINESS OVERVIEW
Figure 66 IBM: BUSINESS OVERVIEW
Figure 67 IBM SWOT ANALYSIS
Figure 68 INFOR: BUSINESS OVERVIEW
Figure 69 MARKETO: BUSINESS OVERVIEW
Figure 70 ORACLE: BUSINESS OVERVIEW
Figure 71 ORACLE SWOT ANALYSIS
Figure 72 SALESFORCE.COM, INC.: BUSINESS OVERVIEW
Figure 73 SAP AG: BUSINESS OVERVIEW
Figure 74 SAP SWOT ANALYSIS
Figure 75 SAS INSTITUTE: BUSINESS OVERVIEW
Figure 76 TERADATA: BUSINESS OVERVIEW
Figure 77 TERADATA SWOT ANALYSIS
Figure 1 MCM MARKET: STAKEHOLDERS
Figure 2 MCM: RESEARCH METHODOLOGY
Figure 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
Figure 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
Figure 5 MCM MARKET: BY SOFTWARE AND SERVICE, 2014
Figure 6 MCM MARKET SNAPSHOT (2014 VS 2019): SOFTWARE MARKET IS EXPECTED TO INCREASE TWO TIMES IN THE NEXT 5 YEARS
Figure 7 GROWTH IN SOCIAL MEDIA TO STEER MAJOR OPPORTUNITIES IN THE MCM MARKET
Figure 8 CLOUD DEPLOYMENT IS EXPECTED TO GROW AT A FASTER RATE THAN ON-PREMISES DEPLOYMENT
Figure 9 MCM MARKET SHARE, 2014
Figure 10 LATIN AMERICAN MARKET SOON TO ENTER EXPONENTIAL GROWTH PHASE IN COMING YEARS
Figure 11 EVOLUTION OF MCM
Figure 12 MCM MARKET SEGMENTATION
Figure 13 MCM MARKET SEGMENTATION: BY DEPLOYMENT
Figure 14 MCM MARKET SEGMENTATION: BY END USER
Figure 15 MCM MARKET SEGMENTATION: BY VERTICAL
Figure 16 THE NEED FOR DIGITAL MARKETING WILL SPUR THE DEMAND OF MCM SOLUTIOINS
Figure 17 VALUE CHAIN ANALYSIS (2014): MAJOR VALUE IS ADDED DURING THE PRODUCT DEVELOPMENT PHASE
Figure 18 PORTER’S FIVE FORCES ANALYSIS (MCM MARKET): COMPETITIVE RIVALRY, PRODUCT SUBSTITUTES, AND NEW ENTRANTS WOULD BE MAJOR INFLUENCIAL FORCES
Figure 19 MCM SOFTWARE MARKET, BY VERTICAL: INCREASING DEMAND IN MCM MARKET THROUGH ALL MAJOR VERTICALS
Figure 20 MCM SOFTWARE MARKET, BY REGION: NA PORTRAITS AS A MATURE MCM MARKET
Figure 21 MCM MARKET, BY DEPLOYMENT TYPE: ON-PREMISE DEPLOYMENT GROWTH SLOWS DOWN
Figure 22 MCM CLOUD MARKET, BY END USER: ENTERPRISES ADOPTING MCM SOLUTIONS ON A LARGER SCALE
Figure 23 MCM CLOUD MARKET, BY VERTICAL: TRANSPORTATION INDUSTRY SHOWS HIGHER GROWTH IN CLOUD DEPLOYMENT
Figure 24 MCM ON-PREMISES MARKET, BY END USER
Figure 25 MCM ON-PREMISES MARKET, BY VERTICAL
Figure 26 MCM MARKET, BY SERVICE: TRAINING AND SUPPORT SERVICES SHOWING HIGHEST GROWTH IN THE FORECAST PERIOD
Figure 27 MCM CONSULTING MARKET, BY DEPLOYMENT TYPE
Figure 28 MCM CONSULTING MARKET, BY END USER
Figure 29 MCM TRAINING AND SUPPORT MARKET, BY DEPLOYMENT TYPE
Figure 30 MCM TRAINING AND SUPPORT MARKET, BY END USER
Figure 31 MCM SYSTEM IMPLEMENTATION AND INTEGRATION MARKET, BY DEPLOYMENT TYPE
Figure 32 MCM SYSTEM IMPLEMENTATION AND INTEGRATION MARKET, BY END USER
Figure 33 MCM MARKET, BY END USER: ENTERPRISES SHOW HIGHER END-USER REVENUES DURING THE FORECAST PERIOD
Figure 34 MCM END USER MARKET, BY SOFTWARE
Figure 35 MCM ADVERTISERS MARKET, BY REGION
Figure 36 MCM PUBLISHERS MARKET, BY REGION
Figure 37 MCM ENTERPRISES MARKET, BY REGION: ENTERPRISES IN NA AND EUROPE HAVE SHOWN LARGE SCALE ADOPTION IN THE MCM MARKET
Figure 38 MCM MARKET, BY VERTICAL: RETAIL SECTOR WOULD BE THE MOST PROMINENT VERTICAL DURING THE FORECAST PERIOD
Figure 39 MCM BFSI MARKET, BY SERVICE
Figure 40 MCM RETAIL MARKET, BY SERVICE: SYSTEM IMPLEMENTATION AND INTEGRATION SERVICES SHOW HIGH TRENDS IN THE RETAIL VERTICAL
Figure 41 MCM PHARMACEUTICALS AND HEALTHCARE MARKET, BY SERVICE
Figure 42 MCM TRAVEL AND TOURISM MARKET, BY SERVICE: CONSULTING SERVICES IN THE TRAVEL AND TOURISM VERTICAL SHOW SLOWER GROWTH
Figure 43 MCM TRANSPORTATION MARKET, BY SERVICE
Figure 44 MCM MEDIA AND ENTERTAINMENT MARKET, BY SERVICE: MEDIA AND ENTERTAINMENT VERTICAL SHOWS GREATER INCLINATION TOWARDS SYSTEM IMPLEMENTATION SERVICES
Figure 45 MCM TELECOMMUNICATION AND IT MARKET, BY SERVICE
Figure 46 MCM OTHERS MARKET, BY SERVICE
Figure 47 THE MEA IS EXPECTED TO GROW WITH THE MAXIMUM CAGR, OWING TO THE INCREADES ADOPTION OF MCM SOFTWARE PLATFORM IN DEVELOPING ECONOMIES
Figure 48 NA: MCM MARKET, BY DEPLOYMENT TYPE
Figure 49 NA: MCM MARKET, BY SERVICE: TRAINING AND SUPPORT SERVICES EXPERIENCE HIGHER MARKET GROWTH IN THE NA REGION
Figure 50 EUROPE: MCM MARKET, BY DEPLOYMENT TYPE
Figure 51 EUROPE: MCM MARKET, BY SERVICE: EUROPE REGION SHOWS SLOWER GROWTH IN SYSTEM IMPLEMENTATION SERVICES
Figure 52 APAC: MCM MARKET, BY DEPLOYMENT TYPE
Figure 53 APAC: MCM MARKET, BY SERVICE: APAC REGION SHOWS PROMINENT GROWTH IN ALL THE SERVICE SEGMENTS DURING THE FORECAST PERIOD
Figure 54 MEA: MCM MARKET, BY DEPLOYMENT TYPE
Figure 55 MEA: MCM MARKET, BY SERVICE
Figure 56 LA: MCM MARKET, BY DEPLOYMENT TYPE
Figure 57 LA: MCM MARKET, BY SERVICE
Figure 58 COMPANIES ADOPTED AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES AS THE KEY GROWTH STRATEGY OVER THE LAST 2 YEARS
Figure 59 SAP AG AND ORACLE GREW AT THE FASTEST RATE BETWEEN 2009–2013
Figure 60 MARKET EVALUATION FRAMEWORK
Figure 61 BATTLE FOR MARKET SHARE: MERGERS AND ACQUISITIONS WAS THE KEY STRATEGY
Figure 62 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS: COMPANIES TO SHIFT FOCUS OVER THE APAC REGION IN THE MCM MARKET
Figure 63 ADOBE SYSTEMS: BUSINESS OVERVIEW
Figure 64 ADOBE SYSTEMS SWOT ANALYSIS
Figure 65 EXPERIAN: BUSINESS OVERVIEW
Figure 66 IBM: BUSINESS OVERVIEW
Figure 67 IBM SWOT ANALYSIS
Figure 68 INFOR: BUSINESS OVERVIEW
Figure 69 MARKETO: BUSINESS OVERVIEW
Figure 70 ORACLE: BUSINESS OVERVIEW
Figure 71 ORACLE SWOT ANALYSIS
Figure 72 SALESFORCE.COM, INC.: BUSINESS OVERVIEW
Figure 73 SAP AG: BUSINESS OVERVIEW
Figure 74 SAP SWOT ANALYSIS
Figure 75 SAS INSTITUTE: BUSINESS OVERVIEW
Figure 76 TERADATA: BUSINESS OVERVIEW
Figure 77 TERADATA SWOT ANALYSIS
