Niedermeyer GmbH in Consumer Electronics (Austria)

January 2014 | 3 pages | ID: N9727EA180FEN
Euromonitor International Ltd

Abstracts

Niedermeyer GmbH largely built its strategy on being present with its outlets even in regions where bigger competitors were not. In its relatively small stores, it was attracting customers through its highly trained staff, who were always ready to advise consumers in their choices. Having a long tradition in Austria, the company was also always trying to keep up with current market dynamics and modernised its website and introduced cross-channel retailing in late-2012. Nevertheless, in 2013,...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Niedermeyer GmbH: Key Facts
Summary 2 Niedermeyer GmbH: Operational Indicators
Company Background
  Chart 1 Niedermeyer GmbH: Niedermeyer in Graz
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Niedermeyer GmbH: Competitive Position 2012