Medion AG in Consumer Electronics (Germany)

January 2014 | 3 pages | ID: M985438C52EEN
Euromonitor International Ltd

Abstracts

Medion AG’s former and current strategy, which has proven to be successful, is to focus on products with a very attractive price-performance ratio, in order to provide consumers with good quality products at a rather low price. The increasing pressure due to constant overall price reductions and economic insecurities will mostly be balanced by tight cost management, trying to keep profits as high as possible, and thereby guaranteeing a solid foundation for further positive business development.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Medion AG: Key Facts
Summary 2 Medion AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Medion AG: Competitive Position 2012