Explay ZAO in Consumer Electronics (Russia)

December 2015 | 2 pages | ID: EC798506C53EN
Euromonitor International Ltd

Abstracts

The main strategies of Explay are to set low prices and offer a one-year warranty for its entire range, as well as offering a wide service network all over Russia, and the delivery of orders to all Russian cities. The aim is to develop the company and improve brand recognition. A clear understanding of the fact that numerous Chinese manufacturers offer a wide range of products similar to Explay forced the company to focus on after-sales customer service and strategic investment in the creation...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Explay ZAO: Key Facts
Competitive Positioning
  Summary 2 Explay ZAO: Competitive Position 2015