Boulanger SA in Consumer Electronics (France)

November 2014 | 4 pages | ID: B9F997EE878EN
Euromonitor International Ltd

Abstracts

Boulanger’s main objective during the forecast period is to focus on increasing its presence in different regions of France so as to boost the popularity of the Boulanger brand and optimise its logistics in order to service its internet retailing operations, notably through the development its ‘click and collect’ service in and around France’s many large cities. By increasing its visibility and presence, Boulanger SA is also attempting to challenge Darty, the leading retailer of consumer...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Boulanger SA: Key Facts
Summary 2 Boulanger SA: Operational Indicators
Company Background
  Chart 1 Boulanger SA: Boulanger in Angers, France
Internet Strategy
Private Label
Summary 3 Boulanger SA: Private Label Portfolio
Competitive Positioning
Summary 4 Boulanger SA: Competitive Position 2013