Cherokee Inc. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis

Cherokee Inc. Fundamental Company Report provides a complete overview of the company’s affairs. All available data is presented in a comprehensive and easily accessed format. The report includes financial and SWOT information, industry analysis, opinions, estimates, plus annual and quarterly forecasts made by stock market experts. The report also enables direct comparison to be made between Cherokee Inc. and its competitors. This provides our Clients with a clear understanding of Cherokee Inc. position in the Clothing, Textiles and Accessories Industry.

• The report contains detailed information about Cherokee Inc. that gives an unrivalled in-depth knowledge about internal business-environment of the company: data about the owners, senior executives, locations, subsidiaries, markets, products, and company history.
• Another part of the report is a SWOT-analysis carried out for Cherokee Inc.. It involves specifying the objective of the company's business and identifies the different factors that are favorable and unfavorable to achieving that objective. SWOT-analysis helps to understand company’s strengths, weaknesses, opportunities, and possible threats against it.
• The Cherokee Inc. financial analysis covers the income statement and ratio trend-charts with balance sheets and cash flows presented on an annual and quarterly basis. The report outlines the main financial ratios pertaining to profitability, margin analysis, asset turnover, credit ratios, and company’s long-term solvency. This sort of company's information will assist and strengthen your company’s decision-making processes.
• In the part that describes Cherokee Inc. competitors and the industry in whole, the information about company's financial ratios is compared to those of its competitors and to the industry. The unique analysis of the market and company’s competitors along with detailed information about the internal and external factors affecting the relevant industry will help to manage your business environment. Your company’s business and sales activities will be boosted by gaining an insight into your competitors’ businesses.
• Also the report provides relevant news, an analysis of PR-activity, and stock price movements. The latter are correlated with pertinent news and press releases, and annual and quarterly forecasts are given by a variety of experts and market research firms. Such information creates your awareness about principal trends of Cherokee Inc. business.

About Cherokee Inc.

Cherokee Inc. engages in marketing and licensing brands and trademarks for apparel, footwear, and accessories worldwide.

The company owns various trademarks, including Cherokee, Sideout, Sideout Sport, Carole Little, CLII, Saint Tropez-West, Chorus Line, All That Jazz, Molly Malloy and others. In addition to licensing its own brands, the company also assists other brand-owners, companies, wholesalers and retailers in identifying licensees or licensors for their brands or stores.

Licensing Business

The company focuses on domestic and international retail direct licensing. As of January 30, 2010, the company had 25 continuing license agreements covering both domestic and international markets, 11of which pertained to the Cherokee brand. Of its 25 licensing agreements, 13 are retail direct contracts with domestic or international retailers, 9 are with a domestic wholesaler, and 3 are brand representations with third parties who have partnered, or are seeking to, partner with domestic or international retailers. In retail direct licensing, the company grants retailers a license to use the trademarks on certain categories of merchandise.

Owned Brands

Cherokee Brand

As of January 30, 2010, the company had 11 ongoing licensing agreements for its Cherokee brand. It has a significant retail direct licensing agreement with Target Corporation for the Cherokee brand in the United States.

As of January 30, 2010, the company had 10 international license agreements for the Cherokee brand (Tesco, Zellers, Comercial Mexicana, Pick 'N Pay, Falabella, Shufersal LTD., Grupo Pao de Acucar, Arvind Mills, Eroski and RT-Mart).

The company has a retail direct licensing agreement for the Cherokee brand with Great Britain's Tesco Stores Limited (Tesco). Tesco was granted the right to manufacture, promote, sell and distribute a range of products bearing its Cherokee brand in the United Kingdom and Ireland. The company granted Tesco the rights to certain other countries, including South Korea, Malaysia, Thailand, Slovakia, Hungary, Poland and the Czech Republic. Tesco sells Cherokee branded products in the Czech Republic, Poland, Slovakia, Hungary, and Turkey.

The company has a retail direct license agreement with Zellers Inc., a Canadian retailer that is a division of Hudson's Bay Company. Zellers was granted the right in Canada to use the Cherokee brand and related trademarks in connection with a range of categories of merchandise.

The company has a retail direct license agreement with the Mexican retailer, Comercial Mexicana. It has an international license agreement with Grupo Eroski for the Cherokee brand for the country of Spain.

In 2009, the company announced an international agreement with Concord Investment (China) CO., LTD (RT-Mart) for the Cherokee brand for the Peoples Republic of China excluding Taiwan for their RT-Mart stores.

Sideout Brand

As of January 30, 2010, the company had 1 ongoing licensing agreement for its Sideout brand and signed 8 new licensing agreements. The ongoing Sideout licensing agreement is an international wholesale and retail licensing agreement for the Sideout brand in China. The eight new licensing agreements are for domestic and international wholesales of the Sideout brand with various licensees, including Jem Sportswear Inc., ACI, Evy of California, Blue By Yoo, Inc., Hudson Bay Apparel Brands, LLC, Getracan, and Baby Togs, LLC.

Carole Little Brands

As of January 30, 2010, the company had one ongoing retail direct licensing agreement with TJX Companies for its Carole Little brands (Carole Little, CLII and Saint Tropez-West) for the United States and certain other countries.

Brand Representation Businesses

In addition to acquiring brands and licensing its own brands, the company assists other companies in identifying licensees for their brands.

Customers

The company’s customers include Target Corporation and Tesco Stores Limited.

Competition

The company’s competitors with respect to the Cherokee brand include Levi Strauss & Co., The Gap, Old Navy, Martha Stewart Living Omnimedia Inc., Liz Claiborne, Iconix Brand Group Inc., and VF Corp. and private label brands, such as Faded Glory, Arizona, and Route 66, developed by retailers. Competitors with respect to the Sideout brand include Quiksilver and Nike.

History

Cherokee Inc. was founded in 1988.