Indian Ladies Handbag Industry Report
Executive summary
The burgeoning middle class coupled with increasing working women population, increasing media exposure and access to international trends has opened up an array of opportunities for brands with women specific products. Handbag is one such product practically inseparable from the personality of a woman across sections of the society in India.
The growth in ladies handbags is driven by urban conglomerations across Tier 1, Tier 2 and Tier 3 cities in India which are witnessing changing retail landscape and bringing brands to the door steps of the consumers. One cannot ignore the evidently increasing role of e-commerce, which is enabling further reach to consumers across length and the breadth of the country.
The estimated market opportunity in ladies handbag based on the consumer survey conducted across urban conglomerations is ~Rs 36 billion, with leading markets being 8 Tier 1 cities with market size of ~Rs xx billion, followed by Tier 2 cities (41 cities) and Tier 3 cities (41 cities) cities at ~Rs xx billion and ~Rs xx billion respectively.
Key highlights
The burgeoning middle class coupled with increasing working women population, increasing media exposure and access to international trends has opened up an array of opportunities for brands with women specific products. Handbag is one such product practically inseparable from the personality of a woman across sections of the society in India.
The growth in ladies handbags is driven by urban conglomerations across Tier 1, Tier 2 and Tier 3 cities in India which are witnessing changing retail landscape and bringing brands to the door steps of the consumers. One cannot ignore the evidently increasing role of e-commerce, which is enabling further reach to consumers across length and the breadth of the country.
The estimated market opportunity in ladies handbag based on the consumer survey conducted across urban conglomerations is ~Rs 36 billion, with leading markets being 8 Tier 1 cities with market size of ~Rs xx billion, followed by Tier 2 cities (41 cities) and Tier 3 cities (41 cities) cities at ~Rs xx billion and ~Rs xx billion respectively.
Key highlights
- Market opportunity, growth drivers
- Business model, buying criteria
- Market segment, spread of brands across market segment, SKU concentration of brands across market segment, brand positioning and distribution
- Primary interview across eyewear industry experts
- Consumer Survey – Overall, market segment (housewife, students, working women), region wise, tier I cities
- Key players and number of outlets across cities in India
- Private Equity Deals in the ladies handbags Industry (Valuation and Deal Multiple)
- Detailed Player Profiles (With Financials)
1. EXECUTIVE SUMMARY
2. LADIES HANDBAG INDUSTRY OVERVIEW
2.1. Market Opportunity
2.2. Growth Drivers
3. BUSINESS DYNAMICS
3.1. Business Model
3.2. Buying Criteria
3.3. Key Success Factors
3.4. Key Challenges
4. COMPETITIVE MAPPING
4.1. Market Segments
4.2. Spread of Brands across Market Segments
4.3. SKU concentration of Brands across Market Segments
4.4. Brand Positioning and Distribution
5. SELECT INTERVIEWS
6. CONSUMER SURVEY
6.1. Overall
6.2. Market segments
6.3. Region wise
6.4. Tier I Cities
7. EQUITY TRANSACTION
7.1. Hidesign
8. INDIAN MARKET PLAYER PROFILES
8.1. Adamis
8.2. Major Brands (Aldo, Charles & Keith, Guess)
8.3. Alessia
8.4. Baggit
8.5. Blue & Blues
8.6. Caprese
8.7. Da Milano
8.8. Esbeda
8.9. Fiorelli
8.10. Gucci
8.11. Hidesign
8.12. Holii
8.13. Lavie
8.14. Lino Perros
8.15. Louis Vuitton
8.16. Peperone
8.17. Rhysetta
9. INTERNATIONAL PLAYERS
9.1. Brief Overview of International Players
9.2. Case Study - Prada
10. ANNEXURE
2. LADIES HANDBAG INDUSTRY OVERVIEW
2.1. Market Opportunity
2.2. Growth Drivers
3. BUSINESS DYNAMICS
3.1. Business Model
3.2. Buying Criteria
3.3. Key Success Factors
3.4. Key Challenges
4. COMPETITIVE MAPPING
4.1. Market Segments
4.2. Spread of Brands across Market Segments
4.3. SKU concentration of Brands across Market Segments
4.4. Brand Positioning and Distribution
5. SELECT INTERVIEWS
6. CONSUMER SURVEY
6.1. Overall
6.2. Market segments
6.3. Region wise
6.4. Tier I Cities
7. EQUITY TRANSACTION
7.1. Hidesign
8. INDIAN MARKET PLAYER PROFILES
8.1. Adamis
8.2. Major Brands (Aldo, Charles & Keith, Guess)
8.3. Alessia
8.4. Baggit
8.5. Blue & Blues
8.6. Caprese
8.7. Da Milano
8.8. Esbeda
8.9. Fiorelli
8.10. Gucci
8.11. Hidesign
8.12. Holii
8.13. Lavie
8.14. Lino Perros
8.15. Louis Vuitton
8.16. Peperone
8.17. Rhysetta
9. INTERNATIONAL PLAYERS
9.1. Brief Overview of International Players
9.2. Case Study - Prada
10. ANNEXURE
