Context Advertising Trends: Market Research Report
Context advertising is one of the most popular forms of advertising used for automatically and dynamically selecting and displaying targeted classified advertisements on websites or mobile services based on the content currently viewed by the user.
The report analyzes and presents an overview of Context Advertising market worldwide. Supported with 4 market data tables, the report provides a review of market trends, growth drivers, and strategic industry activities of major companies worldwide. The report further discusses about the advantages Context advertising presents to advertisers in ensuring the effectiveness of their marketing campaigns. In addition, 10 companies operating in the Contextual Advertising arena worldwide including Ataxo Czech Sro, Baidu.com Inc., Google Inc., Mail.Ru Group Ltd., Microsoft Corp., Moat Inc., Rambler, Runner, Yahoo Inc., and Yandex NV are profiled.
The report analyzes and presents an overview of Context Advertising market worldwide. Supported with 4 market data tables, the report provides a review of market trends, growth drivers, and strategic industry activities of major companies worldwide. The report further discusses about the advantages Context advertising presents to advertisers in ensuring the effectiveness of their marketing campaigns. In addition, 10 companies operating in the Contextual Advertising arena worldwide including Ataxo Czech Sro, Baidu.com Inc., Google Inc., Mail.Ru Group Ltd., Microsoft Corp., Moat Inc., Rambler, Runner, Yahoo Inc., and Yandex NV are profiled.
1. CONTEXT ADVERTISING – A MARKET OVERVIEW
A Prelude
Context Advertising - Introduction
Context Advertising - Advantages
Market Scenario
2. RECENT INDUSTRY ACTIVITY
Akado Introduces Yandex PPC Advertising Service
Yahoo! Signs Agreement with Google
Yandex Offers Option of Adding Images in Contextual Ads on Yandex Advertising Network
Rambler Media Purchases Remaining Interest in Begun
Yahoo! Inks Agreement with Media. net
Rambler and Yandex Ink Agreement
Clear Channel Radio Announces Availability of Contextual Ads for Broadcast Radio
3. MARKET PARTICIPANTS
Ataxo Czech Sro (Czech Republic)
Baidu. com, Inc. (China)
Google, Inc. (USA)
Mail. Ru Group Ltd. (Russia)
Microsoft Corporation (Bing) (USA)
Moat, Inc. (USA)
Rambler (Russia)
Runner (Russia)
Yahoo, Inc. (USA)
Yandex NV (The Netherlands)
4. APPENDIX
A Prelude
Context Advertising - Introduction
Context Advertising - Advantages
Market Scenario
Table 1. Contextual Advertising Spending in the US (2012-2017) in US$ Million
Table 2. Contextual Advertising Market in Europe (2012-2017) in € Million
Table 3. Contextual Advertising Market in Russia (2012-2017) in US$ Million
Table 4. Contextual Advertising Market by Company in Russia (2012) - Percentage Share Breakdown for Yandex Direct, Google AdWords, Begun and Others
2. RECENT INDUSTRY ACTIVITY
Akado Introduces Yandex PPC Advertising Service
Yahoo! Signs Agreement with Google
Yandex Offers Option of Adding Images in Contextual Ads on Yandex Advertising Network
Rambler Media Purchases Remaining Interest in Begun
Yahoo! Inks Agreement with Media. net
Rambler and Yandex Ink Agreement
Clear Channel Radio Announces Availability of Contextual Ads for Broadcast Radio
3. MARKET PARTICIPANTS
Ataxo Czech Sro (Czech Republic)
Baidu. com, Inc. (China)
Google, Inc. (USA)
Mail. Ru Group Ltd. (Russia)
Microsoft Corporation (Bing) (USA)
Moat, Inc. (USA)
Rambler (Russia)
Runner (Russia)
Yahoo, Inc. (USA)
Yandex NV (The Netherlands)
4. APPENDIX
