The International Market for Brand Protection Solutions (2nd Edition)
This report has been researched and written by Vandagraf International Limited in association with the Product & Image Security Foundation.
These estimates were then aggregated up to a grand total to reveal a credible estimate of $610 billion for the overall financial losses resulting from product related crime in 2006.
Product related crime continues to grow at an estimated 7% year on year, fuelled primarily by trade with China, enabled increasingly by the internet as well as a variety of other driving forces.
The market for brand protection solutions, however, still only amounts to some $3.7 billion (equivalent to only around 0.6% of the worldwide cost of product related crime).
This is considered be a surprisingly low level of market penetration and segments of the brand protection business looks poised for significant growth over the next few years.
Major opportunities (and also threats) exist for companies operating in the brand protection field:
Pro-active involvement of packaging / labels companies in security issues and value added security products is increasing and those that approach the problem in an appropriate manner stand to prosper over the next years.
The report contains sections on each of the 20 plus end-user vertical markets (as identified by the World Customs Organisation listing) adding up to around 100 individual product categories in total.
For each market there is an evaluation of the requirements and constraints that apply to such usage. In each case, quantitative estimates of financial losses due to counterfeiting, piracy, tampering and theft have also been made, together with forecasts to 2011.
The report also profiles nearly 200 brand protection solution providers (including numerous new entrants in the sector).
Topics covered:
These estimates were then aggregated up to a grand total to reveal a credible estimate of $610 billion for the overall financial losses resulting from product related crime in 2006.
Product related crime continues to grow at an estimated 7% year on year, fuelled primarily by trade with China, enabled increasingly by the internet as well as a variety of other driving forces.
The market for brand protection solutions, however, still only amounts to some $3.7 billion (equivalent to only around 0.6% of the worldwide cost of product related crime).
This is considered be a surprisingly low level of market penetration and segments of the brand protection business looks poised for significant growth over the next few years.
Major opportunities (and also threats) exist for companies operating in the brand protection field:
- Suppliers of brand protection technologies
- Suppliers of brand protection enabled packaging and labels
- Others.
Pro-active involvement of packaging / labels companies in security issues and value added security products is increasing and those that approach the problem in an appropriate manner stand to prosper over the next years.
The report contains sections on each of the 20 plus end-user vertical markets (as identified by the World Customs Organisation listing) adding up to around 100 individual product categories in total.
For each market there is an evaluation of the requirements and constraints that apply to such usage. In each case, quantitative estimates of financial losses due to counterfeiting, piracy, tampering and theft have also been made, together with forecasts to 2011.
The report also profiles nearly 200 brand protection solution providers (including numerous new entrants in the sector).
Topics covered:
- Branding issues. Prominence and continuing growth in the value of global, regional and local brands. The benefits of branding including premium pricing possibilities and enhanced purchasing power. The importance of guarding brand integrity and value. The double danger of product piracy with lost sales and erosion of brand image. Intellectual property issues. Branded products versus Private Label products
- Types of product related crime: Counterfeiting, tampering, theft, warranty fraud (warranty, receipts and returns) parallel trading, unauthorised distribution / grey markets
- Security Packaging / Labels and competing form factors – Cartonboard / plastics / metal / glass / closures / seals / sleeves / tapes, security papers, security inks / varnishes, numbering and coding, chemical / molecular coding
- Security technologies and solutions. 1st, 2nd and 3rd Levels of defence. Counterfeit deterrence, tamper evidence, product authentication, holograms & other DVDs, smart labels: EAS - anti-theft / RFID - track & trace
- Assessment of market opportunities for:
- Suppliers of packaging / labels
- Providers of security technologies
- Brand owners to address their brand protection problems
- Strategic options for suppliers and brand owner end-users - The need to develop concerted brand protection programs, solutions must be tailored to address customers needs, integrated security systems, post consumer authentication capabilities, customer / supplier partnerships, levels of service required, other
- Future trends, growth forecasts for security packaging / security labels and security technologies. Estimates of market segment sizes and future growth trends
EXECUTIVE SUMMARY
EXEC 1 Introduction
EXEC 2 Key Figures
EXEC 3 Scope of the Report
EXEC 4 Growth of product related crime
EXEC 5 Financial losses due to product related crime – Breakdown by end-user sectors
EXEC 6 Identification of High Risk Product Categories – Attractive targets for Counterfeiters / Threats for Brand Owners
EXEC 7 Driving Forces behind product related crime
EXEC 8 Industry structure and breakdown by different types of supplier of brand protection solution
EXEC 9 Positioning of Main Brand Protection Suppliers - Proprietary features versus integrated solutions and rating of relative sophistication and complexity of such solutions
EXEC 10 Primary, secondary and tertiary brand protection technologies
EXEC 11 An exciting trend in Brand Protection - Empowering end-users to verify the authenticity of products that they have purchased
EXEC 12 Marketing of Brand Protection Solutions is Challenging
EXEC 13 Towards an ‘Integrated Brand Protection’ Product / Service
EXEC 14 Driving down the cost of Brand Protection Tags / Labels / Packaging.
CHAPTER 1 TYPES OF PRODUCT RELATED CRIME AND MARKET SIZING FOR BRAND PROTECTION TECHNOLOGIES
1.1 Types of Product Counterfeiting and Piracy of Branded Products
1.1.1 Product Counterfeiting and Piracy - Forgery/Alteration Fraud
1.1.2 Product Counterfeiting and Piracy - Parallel Trading, Grey Markets and Diversion
1.1.3 Product Counterfeiting and Piracy - Unauthorised Distribution, Back Door Trading and Over-runs
1.1.4 Product Counterfeiting and Piracy - Copy and Look-alike Products
1.1.5 Product Counterfeiting and Piracy – Retail Theft
1.2 Types of Tampering
1.2.1 Grazing (i.e: Sampling of Products in Store without Purchasing)
1.2.2 Tampering for the Purpose of Obtaining Fraudulent Cash Refunds
1.2.3 Pilfering i.e. Removal of Some product from its Container (Products are Vulnerable at all stages in the Entire Supply Chain)
1.2.4 Malicious Criminal Tampering (Poisoning or Spiking of Products, often accompanied by Extortion Demands)
1.3 A Global Perspective on Brand Protection
1.3.1 Case Study - Global Brand Protection in action - Operation Diabolo - An international customs operation led by OLAF, seized 135 million counterfeit branded cigarettes and 557,000 other counterfeit products in April 2007
1.4 Brand Protection Technologies used to combat Counterfeiting and Product Piracy
1.4.1 High density 3D / Matrix bar codes and other coding technologies
1.4.2 Security Holographic Devices including Holographic Threads (OVIDS / DOVIDS)
1.4.3 Security Inks & Coatings
1.4.4 Security Materials / Substrates - Papers / Security Films
1.4.5 Tags & Taggants (Chemical and Molecular Coding), Nano-technologies
1.4.6 The Security Printing Industry – Brand Protection Applications
1.4.7 Tamper Evident Caps and Closures
1.4.8 Tamper Evident Labels
1.4.9 Other forms of Tamper Evident Packaging
1.4.10 EAS tags and systems
CHAPTER 2 END-USER MARKET SEGMENTS AFFECTED BY PRODUCT PIRACY INTRODUCTION - END-USER MARKET SEGMENTS AFFECTED BY PRODUCT PIRACY
2.1 Medicines, Pharmaceuticals and Veterinary Products
2.1.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Medicines, Pharmaceuticals and Veterinary Products
2.1.2 Product Related Crime – Medicines, Pharmaceuticals and Veterinary Products
2.1.2.1 Case Study - Counterfeit hologram packaging - Anti-malaria drug Artesunate in China and elsewhere in South East Asia
2.1.2.2 Case Study – The largest drug counterfeiting case in Britain to date - Viagra plotters jailed
2.1.2.3 Trends in on-line Internet Sales of Pharmaceutical Products
2.1.3 Brand Protection – Medicines, Pharmaceuticals and Veterinary Products
2.1.3.1 Case Study - Tamper Evident Pharmaceutical Packaging from Schreiner ProSecure in China
2.1.3.2 Case Study - Purdue Pharma / OxyContin – Item Level UHF RFID Labelling
2.1.3.3 Case Study - Roche are considering the use of authentication devices to protect against rogue internet sales of the drug packaging for pharmaceutical product Herceptin
2.1.3.4 Case Study - Counterfeit Veterinary Pet Pesticide Products
2.1.3.5 Another example of a types of ‘track & trace’ brand protection features used in pharmaceutical packaging
2.1.4 Opportunities for Brand Protection Solutions Providers – Medicines, Pharmaceuticals and Veterinary Products
2.2 Perfumes, Colognes, Toilet Preparations and Cosmetics
2.2.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Perfumes, Colognes, Toilet Preparations and Cosmetics
2.2.2 Product Related Crime – Perfumes, Colognes, Toilet Preparations and Cosmetics
2.2.2.1 Case Study – Counterfeit and Genuine Product / Packaging compared – Vaseline
2.2.2.2 Case Study - Perfume Counterfeiting Operation based in the United Kingdom
2.2.2.3 Case Study – Fake contaminated Sensodyne toothpaste in the United Kingdom
2.2.3 Brand Protection – Perfumes, Colognes, Toilet Preparations and Cosmetics
2.2.4 Opportunities for Brand Protection Solutions Providers – Perfumes, Colognes, Toilet Preparations and Cosmetics
2.3 Stationery, office supplies and Imaging Supplies (ink jet cartridges for printers and toner supplies for copiers)
2.3.1 Market Overview – Imaging Supplies (ink jet cartridges for printers and toner supplies for copiers)
2.3.2 Product Related Crime – Imaging Supplies (ink jet cartridges for printers and toner supplies for copiers)
2.3.3 Brand Protection – Imaging Supplies (ink jet cartridges for printers and toner supplies for copiers)
2.3.3.1 Case Study – Epson Printer Cartridges – Brand Protection with holograms and optically variable inks
2.3.3.2 Case Study – OKI Consumable Cartridges (Laser Printer / Fax Machines) – Brand Protection with multi-layer holograms
2.3.3.3 Case Study - Tamper Evident Packaging – HP Laserjet Imaging Supplies – Corrugated carton with Brand Protection Security label
2.3.3.4 ‘Product Handshaking’ for Brand Protection / Security Packaging with RFID
2.3.4 Opportunities for Brand Protection Solutions Providers– Imaging Supplies (ink jet cartridges for printers and toner supplies for copiers)
2.4 Cigarettes, tobacco and tobacco products
2.4.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Cigarettes, tobacco and tobacco products
2.4.2 Product Related Crime – Cigarettes, tobacco and tobacco products
2.4.2.1 Case Study - Fighting fakes in China - The World’s largest source of counterfeit cigarettes
2.4.2.2 Case Study – Illegal subterranean manufacturing operations of counterfeit cigarettes in China
2.4.3 Brand Protection – Cigarettes, tobacco and tobacco products
2.4.3.1 Case Study - China's premium 'Yun-Yan' red pack cigarette brand to include Light Impressions 'classic' holograms
2.4.3.2 Case Study – ‘Fracture Code’ - Tamper evident feature for cigarette packaging from PP Payne
2.4.3.3 Case Study - SICPA focus their Brand Protection Solutions on the Tobacco Market in Turkey
2.4.3.4 Case Study - SICPA focus their Value-added Brand Protection Solutions on the Tobacco Market in Asia
2.4.4 Opportunities for Brand Protection Solutions Providers – Cigarettes, tobacco and tobacco products
2.5 Drink and Food (i.e. alcoholic beverages and soft drinks, honey, cheeses and local specialities)
2.5.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Drink
2.5.2 Product Related Crime – Drink
2.5.2.1 Case Study - High rates of Excise Duty on Alcoholic Drinks naturally attracts smuggling and counterfeiting
2.5.2.2 Case Study - UK Food Standards Agency issues warning on counterfeit Vodka
2.5.2.3 Case Study – Counterfeit Product / Packaging - Johnnie Walker Whisky
2.5.3 Brand Protection – Drink
2.5.3.1 Tamper Evident Packaging – Shrink sleeves in the Liquor / Spirits market
2.5.3.2 Tamper evident and non-refillable closures for Liquor / Spirits
2.5.3.3 Brand protection of premium wine and fortified wine
2.5.3.4 Case History – A new high tech anti-counterfeiting technology from Kodak Helps Napa Valley Wineries Fight Wine Fraud
2.5.3.5 Molecular Micro-taggants
2.5.4 Opportunities for Brand Protection Solutions Providers – Drink
2.5.5 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Food
2.5.6 Product Related Crime – Food
2.5.6.1 Case Study – Counterfeiting locally branded honey – Micro-taggants that occur naturally can ensure authenticity
2.5.6.2 Case Study – Artificial colouration of edible olives with non-edible shoe polish in Egypt
2.5.6.3 Product Tampering in the Food Sector
2.5.7 Brand Protection – Food
2.5.7.1 Case Study - Time-Temperature Labels Find Brand Protection Applications in the Food Sector
2.5.7.2 Case Study - Marks & Spencer Creates RFID Supply Chain for Refrigerated Foods
2.5.8 Opportunities for Brand Protection Solutions Providers – Food
2.6 Automotive and Aeronautical Parts (including Tractors, Agricultural Machinery and Earth Movers/Heavy Construction Plant. Servicing Products – Oils and Greases – Fuel)
2.6.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Automotive and Aeronautical Parts
2.6.2 Product Related Crime – Automotive and Aeronautical Parts
2.6.2.1 Case Study - Counterfeit Consumable Automotive Parts - Brake linings and oil filters
2.6.2.2 Case Study – Counterfeit Electro-mechanical Parts – Alternators
2.6.2.3 Case Study – Counterfeit Body Parts – Bumpers / Fenders
2.6.2.4 Case Study - ‘Reconditioned’ aeronautical parts - Fraudulent documentation relating to air crash
2.6.2.5 Case Studies – Two examples of counterfeit drive components (v-belts and motorcycle chains) in South East Asia
2.6.3 Brand Protection – Automotive and Aeronautical Parts
2.6.3.1 Case Study - Holographic Labels for Brake Friction Materials Packaging for TMO Friction
2.6.3.2 Case Study - Other difficult label requirements in the Automotive and Aeronautical parts industry
2.6.3.3 Case Study – Servicing products – SFK bearing grease - Holographic diaphragm on metal container for brand protection packaging
2.6.4 Opportunities for Brand Protection Solutions Providers – Automotive and Aeronautical Parts
2.7 Toys, Gadgets and Novelty Items
2.7.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Toys, Gadgets and Novelty Items
2.7.2 Product Related Crime – Toys, Gadgets and Novelty Items
2.7.2.1 Case Study – Counterfeit Safety Permits that enable toxic toys manufactured in China to enter the United Kingdom
2.7.3 Brand Protection – Toys, Gadgets and Novelty Items
2.7.3.1 Case Study – A phased approach to Brand Protection – RAIDAR (Raid – Asset Recovery)
2.7.3.2 Case Study - Hologram applied to a fabric label for brand protection – ‘Beanie Babies’ Children’s Toys
2.7.4 Opportunities for Brand Protection Solutions Providers – Toys, Gadgets and Novelty Items
2.8 Articles of clothing (except footwear, sportswear and headgear)
2.8.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies - Articles of clothing
2.8.2 Product Related Crime – Articles of Clothing
2.8.2.1 Case Study - Characteristics of the Fashion Industry that attract counterfeiting
2.8.2.2 Case Study - Counterfeit articles of clothing on sale in Portugese Street Markets
2.8.3 Brand Protection – Articles of Clothing
2.8.3.1 Case Study - Abercombie and Fitch – Brand Protection Programme
2.8.3.2 Case Study - Cash’s Woven Brand Protection Label
2.8.3.3 Case Study – Levis experiment with thermo-chromic Swing Tickets
2.8.3.4 Case Study - Polarisation Films Used as a Means of Authentication in the Clothing Industry
2.8.3.5 Case Study - Counterfeit ‘Thinsulate™’ - Woven label
2.8.3.6 Case Study – A new product protection concept from Prestige Labels for textile and clothing markets – Trials by ‘Woolmark’
2.8.4 Opportunities for Brand Protection Solutions Providers – Articles of Clothing
2.9 Footwear (except sports footwear and sports socks)
2.9.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies - Footwear (non-sporting)
2.9.2 Product Related Crime – Footwear (non-sporting)
2.9.3 Brand Protection – Footwear (non-sporting)
2.9.3.1 Case Study - Brand Protection Tags for Footwear
2.9.4 Opportunities for Brand Protection Solutions Providers – Footwear (non-sporting)
2.10 Sportswear and sports footwear (including trainers and sports socks)
2.10.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Sportswear and sports footwear
2.10.2 Product Related Crime – Sportswear and sports footwear
2.10.2.1 Case Study – Counterfeit New Zealand ‘All Black’ Rugby Jerseys
2.10.3 Brand Protection – Sportswear and sports footwear
2.10.3.1 Case Study – The 2006 FIFA World Cup™ Licensing Programme – FIFA works with De La Rue Holographics
2.10.3.2 Case Study - Holographic security licence label carried on related merchandise during the 2002 FIFA World Cup
2.10.3.3 Case Study - The Ellesse Experience – Introduction of a Brand Protection Solution
2.10.4 Opportunities for Brand Protection Solutions Providers – Sportswear and sports footwear
2.11 Headgear (including caps)
2.11.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies - Headgear (including caps)
2.11.2 Product Related Crime – Headgear (including caps)
2.11.3 Brand Protection – Headgear (including caps)
2.11.4 Opportunities for Brand Protection Solutions Providers – Headgear (including caps)
2.12 Telephones, telecommunications equipment, components and accessories
2.12.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies - Telephones, components and accessories
2.12.2 Product Related Crime - Telephones, components and accessories
2.12.3 Brand Protection – Telephones, components and accessories
2.12.3.1 Case Study – Mobile cell telephone handset with two security labels
2.12.3.2 Case Study – Rechargeable batteries - Original Nokia Battery Labelling Program Latest Step in Fight Against Unsafe Counterfeits
2.12.3.3 Case Study - Security Labels for a Motorola Mobile Cellular Telephone Rechargeable Batteries
2.12.3.4 Case Study – Rechargeable batteries - Sony Ericsson Use Hologram label
2.12.3.5 Case Study - An Integrated packaging solution provides enhanced brand protection – Nokia mobile cell telephone kit, including handset, rechargeable battery and accessories
2.12.4 Opportunities for Brand Protection Solutions Providers – Telephones, components and accessories
2.13 Computer equipment, components and accessories (i.e. batteries and chargers) [not games and business software]
2.13.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Computer equipment, components and accessories
2.13.2 Product Related Crime – Computer equipment, components and accessories
2.13.3 Brand Protection - Computer equipment, components and accessories
2.13.3.1 Case Study – Brand Protection Security Label - Sony Vaio PC Laptop
2.13.3.2 Case Study – Retail Packaging with security hologram
2.13.3.3 Case Study – Permanent label with security features for a rechargeable battery for a lap top PC
2.13.3.4 Case Study – Tamper evident and authentication labels for Intel CPUs
2.13.3.5 Case Study – Holographic Brand Protection Label - Microsoft Mouse
2.13.4 Opportunities for Brand Protection Solutions Providers - Computer equipment, components and accessories
2.14 Sound and video recordings (including CD’s, DVD’s cassettes and other recorded media)
2.14.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Sound and video recordings
2.14.2 Product Related Crime – Sound and video recordings
2.14.2.1 Case Study - Police Seize 2 million Music Tapes in Egypt's Biggest ever Piracy Raid
2.14.3 Brand Protection - Sound and video recordings
2.14.3.1 Case Study – Brand Protection Labels for Video Cassette Tapes
2.14.3.2 Case Study - Schreiner Prosecure launches new anti-piracy label for movies
2.14.4 Opportunities for Brand Protection Solutions Providers - Sound and video recordings
2.15 Games Software
2.15.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Games software
2.15.2 Product Related Crime – Games software
2.15.3 Brand Protection – Games software
2.15.3.1 Case Study – Sony X-Box Game Media - Microsoft's New Multi-colour Bar Code Technology for Identifying Audiovisual Works
2.15.3.2 Case Study – Sony PlayStation DVD carrying a security hologram label
2.15.4 Opportunities for Brand Protection Solutions Providers – Games software
2.16 Domestic entertainment equipment (including TV’s, radios, cameras, CD and DVD players and electronic games apparatus and supplies)
2.16.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Domestic entertainment equipment
2.16.2 Product Related Crime – Domestic entertainment equipment
2.16.3 Brand Protection – Domestic entertainment equipment
2.16.3.1 Case Study - Examples of Motorola and Sony mains supply power cables
2.16.3.2 Case Study - A genuine rechargeable Sony battery complete for domestic entertainment equipment in blister packaging
2.16.3.3 Case Study – Best Buy - US Mass Merchandise Retailer of Consumer Electronics Products
2.16.4 Opportunities for Brand Protection Solutions Providers – Domestic entertainment equipment
2.17 Packaged Business Software for PCs (Systems & Applications)
2.17.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Packaged Business Software
2.17.2 Product Related Crime – Packaged Business Software
2.17.3 Brand Protection – Packaged Business Software
17.3.1 How to Reduce Software Piracy
17.3.2 Case Study – Multi-feature Security Packaging / Label for Microsoft XP Software from De La Rue
17.3.3 Case Study – PC Laptop – Security brand protection labels
17.3.4 Case Study - Microsoft ‘Office’ business software CD incorporating a number of sophisticated brand protection features
2.17.4 Opportunities for Brand Protection Solutions Providers – Packaged Business Software
2.18 Fashion accessories, jewellery, watches, sunglasses and other eyewear
2.18.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Fashion accessories, jewellery, watches, sunglasses and other eyewear
2.18.2 Product Related Crime – Fashion accessories, jewellery, watches, sunglasses and other eyewear
2.18.2.1 Case Study – Counterfeit Ray-Ban sunglasses and brand protection features on genuine versions
2.18.2.2 Case Study – An example of a dedicated website dedicated to selling low price replica / counterfeit watches, jewellery and pens - ‘Prestige Replicas’
2.18.3 Brand Protection – Fashion accessories, jewellery, watches, sunglasses and other eyewear
2.18.3.1 Case Study – Alpvision System for Brand Protection of Watches
2.18.3.2 Case Study - An RFID solution for Jewellery Protection - Sokymat partners with Dubai Jewellery Store
2.18.3.3 Case Study – Silhouette sunglasses versus the EU – Exhaustion of rights
2.18.3.4 Case Study - Tiffany v. eBay – The sale of counterfeit jewellery on eBay
2.18.4 Opportunities for Brand Protection Solutions Providers – Fashion accessories, jewellery, watches, sunglasses and other eyewear
2.19 Purses, bags, luggage and travellers goods
2.19.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Purses, bags, luggage and travellers goods
2.19.2 Product Related Crime – Purses, bags, luggage and travellers goods
2.19.3 Brand Protection – Purses, bags, luggage and travellers goods
2.19.3.1 Case Study – A ‘Confiscation Order’ of counterfeit goods awarded against a Limited Company in the United Kingdom - Brent Borough Council versus Almani International Limited
2.19.3.2 Case Study – Wal-Mart compensate Fendi for selling counterfeit products in their stores
2.19.4 Opportunities for Brand Protection Solutions Providers – Purses, bags, luggage and travellers goods
2.20 Sporting goods (excluding sportswear and sports footwear)
2.20.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Sporting goods (excluding sportswear and sports footwear)
2.20.2 Product Related Crime – Sporting goods (excluding sportswear and sports footwear)
2.20.2.1 Case History – Counterfeit leading brand Golf Clubs (Callaway, Taylor Made, Ping, Scotty)
2.20.2.2 Case History – Counterfeit ‘Zippi’ surfboards
2.20.2.3 Case Study - Counterfeit optical devices for sporting goods, such as rifle scopes from brand names such as Leupold and Millet
2.20.2.4 Case Study - Counterfeit M-9 Bayonet made in China / Taiwan
2.20.3 Brand Protection – Sporting goods (excluding sportswear and sports footwear)
2.20.3.1 Case Study – Security features - Wilson ‘nSix One’ Tennis Racquets
2.20.4 Opportunities for Brand Protection Solutions Providers – Sporting goods (excluding sportswear and sports footwear)
2.21 Household chemical products (including cleaning products and soap powders)
2.21.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Household chemical products
2.21.2 Product Related Crime – Household chemical products
2.21.2.1 Case Study - Counterfeit Shoe Polish in the Ugandan Market
2.21.3 Brand Protection – Household chemical products
2.21.3.1 Case Study - RFID Trials by a World leading manufacturer of strong brands of household chemical products - Proctor & Gamble (P&G)
2.21.4 Opportunities for Brand Protection Solutions Providers – Household chemical products
2.22 Electronic parts and components (ICs, PCBs and other types of components)
2.22.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Electronic parts and components
2.22.2 Product Related Crime – Electronic parts and components
2.22.2.1 Case Study – Counterfeit ICs (Integrated Circuits) – Some Recent Findings by Semiconductor Insights (SI)
2.22.2.2 The dynamics of Chinese counterfeiting operations - Electronic parts and components
2.22.3 Brand Protection – Electronic parts and components
2.22.3.1 Case Study - Security Labelling Requirements for Printed Circuit Boards (PCBs)
2.22.3.2 The ORGALIME anti-counterfeiting and forgery protection initiative
2.22.4 Opportunities for Brand Protection Solutions Providers – Electronic parts and components
2.23 Labels and packaging - logos, tags, quality marks and badges of origin
2.23.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Labels and packaging
2.23.2 Product Related Crime – Labels and packaging
2.23.2.1 Case Study – Rolls of counterfeit Hugo Boss labels
2.23.2.2 Case Study - Theft of Blank Microsoft Certificates of Authenticity
2.23.3 Brand Protection – Labels and packaging
2.23.3.1 Case Study - Holographic Features on Hard Metal Surfaces
2.23.3.2 Case Study - Corus - Holographic Effect Steel Packaging
2.23.3.4 Opportunities for Brand Protection Solutions Providers – Labels and packaging
2.24 Goods classified by the World Customs Organisation, but not covered in previous sections
2.24.1 Summary Market Overview – Goods classified by the World Customs Organisation, but not covered in previous sections
2.25 Goods not classified by the World Customs Organisation
2.25.1 Summary Market Overview – Goods not classified by the World Customs Organisation
APPENDIX to Chapter 2 Targeted product categories / end-user sectors - Product related crime, including counterfeiting, piracy, and diversion and smuggling - World Customs Organisation (WCO) listing
CHAPTER 3 STRATEGIC, TACTICAL AND TECHNOLOGY ISSUES FOR SUPPLIERS OF BRAND PROTECTION SOLUTIONS, INDUSTRY STRUCTURE AND LEADING SUPPLIER PROFILES
3.1 Introduction - Security features (and systems) used in labelling and packagi ng applications
3.2 Authentication technologies, validation systems, inspection tools, anticounterfeit devices, anti-piracy initiatives, the layered approach, proof of provenance
3.2.1 How authentication technologies can assist in the fight against product piracy
3.2.2 Introducing a simple method of validation for customs inspection
3.2.3 Granting an inspection tool that assists in legal seizures
3.2.4 Providing assurance to end users
3.2.5 Is it possible to develop a single, global anti-counterfeit device that will be recognised and used in all applications?
3.2.6 Applying the right strategy and tactics to anti-piracy initiatives
3.2.7 Developing a layered approach to product authentication and protection
3.2.8 The importance of being able to prove provenance
3.2.9 How to install a resilient and adaptable system
3.3 Packaging, labelling and other security marking technologies and methods
3.3.1 Marking packaging so that products can carry their own self-validating features
3.3.2 Adapting paper labels
3.3.3 Using swing tickets and tags
3.3.4 Adapting primary packaging and adding tear tapes
3.3.5 Applying labels to clothing, footwear and textile products
3.3.6 Security labelling (base) materials
3.3.7 Security packaging (and cap sealing) materials
3.3.8 Security tags and swing tickets
3.3.9 Security materials for clothing, textiles and footwear
3.3.10 Security materials for use in the food and beverage sector
3.3.11 Ancillary devices that can be used as authentication tools across other product ranges at risk
3.3.12 Forensic (invisible) marking methods and compounds for products and components
3.3.13 Marking liquids, powders and bulk materials
3.3.14 Direct Visible Marking methods
3.3.15 Materials that can be utilised to carry authenticity marks and messages
3.4 Brand Protection Features
3.4.1 Special Inks
3.4.2 Embossing, Holograms and foils
3.4.3 Films and overlays (includes polarisers)
3.4.4 ‘Chipless’ tags
3.4.5 Radio frequency (RFID) devices
3.4.6 Digital watermarking (printed encryption) and covert codes carried onpack
3.4.7 On product marking to aid verification
3.4.8 Ink jet marking
3.4.9 Transfer ribbon marking
3.4.10 Laser encoding – on product and ink activated
3.4.11 Linking serial marking to authentication databases
3.4.12 Product marking with encrypted (2D) bar codes
3.4.13 Surface feature identification
3.4.14 Protecting brands on the worldwide web
3.4.15 End-user friendly enabled on-line authentication –via the internet or SMS messaging - A growing trend
3.4.16 The importance of a holistic approach
3.4.17 Summary of Brand Protection Security Technologies
3.5 Competitive Situation – Industry Structure - Suppliers of Brand Protection Solutions
3.5.1 Overview of the Competitive Situation - Types of Suppliers of Brand Protection Solutions
3.5.2 Radar Mapping of Main Brand Protection Suppliers
3.5.3 Companies profiled – 186 x Global and regional suppliers of Brand Protection Solutions.
EXEC 1 Introduction
EXEC 2 Key Figures
EXEC 3 Scope of the Report
EXEC 4 Growth of product related crime
EXEC 5 Financial losses due to product related crime – Breakdown by end-user sectors
EXEC 6 Identification of High Risk Product Categories – Attractive targets for Counterfeiters / Threats for Brand Owners
EXEC 7 Driving Forces behind product related crime
EXEC 8 Industry structure and breakdown by different types of supplier of brand protection solution
EXEC 9 Positioning of Main Brand Protection Suppliers - Proprietary features versus integrated solutions and rating of relative sophistication and complexity of such solutions
EXEC 10 Primary, secondary and tertiary brand protection technologies
EXEC 11 An exciting trend in Brand Protection - Empowering end-users to verify the authenticity of products that they have purchased
EXEC 12 Marketing of Brand Protection Solutions is Challenging
EXEC 13 Towards an ‘Integrated Brand Protection’ Product / Service
EXEC 14 Driving down the cost of Brand Protection Tags / Labels / Packaging.
CHAPTER 1 TYPES OF PRODUCT RELATED CRIME AND MARKET SIZING FOR BRAND PROTECTION TECHNOLOGIES
1.1 Types of Product Counterfeiting and Piracy of Branded Products
1.1.1 Product Counterfeiting and Piracy - Forgery/Alteration Fraud
1.1.2 Product Counterfeiting and Piracy - Parallel Trading, Grey Markets and Diversion
1.1.3 Product Counterfeiting and Piracy - Unauthorised Distribution, Back Door Trading and Over-runs
1.1.4 Product Counterfeiting and Piracy - Copy and Look-alike Products
1.1.5 Product Counterfeiting and Piracy – Retail Theft
1.2 Types of Tampering
1.2.1 Grazing (i.e: Sampling of Products in Store without Purchasing)
1.2.2 Tampering for the Purpose of Obtaining Fraudulent Cash Refunds
1.2.3 Pilfering i.e. Removal of Some product from its Container (Products are Vulnerable at all stages in the Entire Supply Chain)
1.2.4 Malicious Criminal Tampering (Poisoning or Spiking of Products, often accompanied by Extortion Demands)
1.3 A Global Perspective on Brand Protection
1.3.1 Case Study - Global Brand Protection in action - Operation Diabolo - An international customs operation led by OLAF, seized 135 million counterfeit branded cigarettes and 557,000 other counterfeit products in April 2007
1.4 Brand Protection Technologies used to combat Counterfeiting and Product Piracy
1.4.1 High density 3D / Matrix bar codes and other coding technologies
1.4.2 Security Holographic Devices including Holographic Threads (OVIDS / DOVIDS)
1.4.3 Security Inks & Coatings
1.4.4 Security Materials / Substrates - Papers / Security Films
1.4.5 Tags & Taggants (Chemical and Molecular Coding), Nano-technologies
1.4.6 The Security Printing Industry – Brand Protection Applications
1.4.7 Tamper Evident Caps and Closures
1.4.8 Tamper Evident Labels
1.4.9 Other forms of Tamper Evident Packaging
1.4.10 EAS tags and systems
CHAPTER 2 END-USER MARKET SEGMENTS AFFECTED BY PRODUCT PIRACY INTRODUCTION - END-USER MARKET SEGMENTS AFFECTED BY PRODUCT PIRACY
2.1 Medicines, Pharmaceuticals and Veterinary Products
2.1.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Medicines, Pharmaceuticals and Veterinary Products
2.1.2 Product Related Crime – Medicines, Pharmaceuticals and Veterinary Products
2.1.2.1 Case Study - Counterfeit hologram packaging - Anti-malaria drug Artesunate in China and elsewhere in South East Asia
2.1.2.2 Case Study – The largest drug counterfeiting case in Britain to date - Viagra plotters jailed
2.1.2.3 Trends in on-line Internet Sales of Pharmaceutical Products
2.1.3 Brand Protection – Medicines, Pharmaceuticals and Veterinary Products
2.1.3.1 Case Study - Tamper Evident Pharmaceutical Packaging from Schreiner ProSecure in China
2.1.3.2 Case Study - Purdue Pharma / OxyContin – Item Level UHF RFID Labelling
2.1.3.3 Case Study - Roche are considering the use of authentication devices to protect against rogue internet sales of the drug packaging for pharmaceutical product Herceptin
2.1.3.4 Case Study - Counterfeit Veterinary Pet Pesticide Products
2.1.3.5 Another example of a types of ‘track & trace’ brand protection features used in pharmaceutical packaging
2.1.4 Opportunities for Brand Protection Solutions Providers – Medicines, Pharmaceuticals and Veterinary Products
2.2 Perfumes, Colognes, Toilet Preparations and Cosmetics
2.2.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Perfumes, Colognes, Toilet Preparations and Cosmetics
2.2.2 Product Related Crime – Perfumes, Colognes, Toilet Preparations and Cosmetics
2.2.2.1 Case Study – Counterfeit and Genuine Product / Packaging compared – Vaseline
2.2.2.2 Case Study - Perfume Counterfeiting Operation based in the United Kingdom
2.2.2.3 Case Study – Fake contaminated Sensodyne toothpaste in the United Kingdom
2.2.3 Brand Protection – Perfumes, Colognes, Toilet Preparations and Cosmetics
2.2.4 Opportunities for Brand Protection Solutions Providers – Perfumes, Colognes, Toilet Preparations and Cosmetics
2.3 Stationery, office supplies and Imaging Supplies (ink jet cartridges for printers and toner supplies for copiers)
2.3.1 Market Overview – Imaging Supplies (ink jet cartridges for printers and toner supplies for copiers)
2.3.2 Product Related Crime – Imaging Supplies (ink jet cartridges for printers and toner supplies for copiers)
2.3.3 Brand Protection – Imaging Supplies (ink jet cartridges for printers and toner supplies for copiers)
2.3.3.1 Case Study – Epson Printer Cartridges – Brand Protection with holograms and optically variable inks
2.3.3.2 Case Study – OKI Consumable Cartridges (Laser Printer / Fax Machines) – Brand Protection with multi-layer holograms
2.3.3.3 Case Study - Tamper Evident Packaging – HP Laserjet Imaging Supplies – Corrugated carton with Brand Protection Security label
2.3.3.4 ‘Product Handshaking’ for Brand Protection / Security Packaging with RFID
2.3.4 Opportunities for Brand Protection Solutions Providers– Imaging Supplies (ink jet cartridges for printers and toner supplies for copiers)
2.4 Cigarettes, tobacco and tobacco products
2.4.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Cigarettes, tobacco and tobacco products
2.4.2 Product Related Crime – Cigarettes, tobacco and tobacco products
2.4.2.1 Case Study - Fighting fakes in China - The World’s largest source of counterfeit cigarettes
2.4.2.2 Case Study – Illegal subterranean manufacturing operations of counterfeit cigarettes in China
2.4.3 Brand Protection – Cigarettes, tobacco and tobacco products
2.4.3.1 Case Study - China's premium 'Yun-Yan' red pack cigarette brand to include Light Impressions 'classic' holograms
2.4.3.2 Case Study – ‘Fracture Code’ - Tamper evident feature for cigarette packaging from PP Payne
2.4.3.3 Case Study - SICPA focus their Brand Protection Solutions on the Tobacco Market in Turkey
2.4.3.4 Case Study - SICPA focus their Value-added Brand Protection Solutions on the Tobacco Market in Asia
2.4.4 Opportunities for Brand Protection Solutions Providers – Cigarettes, tobacco and tobacco products
2.5 Drink and Food (i.e. alcoholic beverages and soft drinks, honey, cheeses and local specialities)
2.5.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Drink
2.5.2 Product Related Crime – Drink
2.5.2.1 Case Study - High rates of Excise Duty on Alcoholic Drinks naturally attracts smuggling and counterfeiting
2.5.2.2 Case Study - UK Food Standards Agency issues warning on counterfeit Vodka
2.5.2.3 Case Study – Counterfeit Product / Packaging - Johnnie Walker Whisky
2.5.3 Brand Protection – Drink
2.5.3.1 Tamper Evident Packaging – Shrink sleeves in the Liquor / Spirits market
2.5.3.2 Tamper evident and non-refillable closures for Liquor / Spirits
2.5.3.3 Brand protection of premium wine and fortified wine
2.5.3.4 Case History – A new high tech anti-counterfeiting technology from Kodak Helps Napa Valley Wineries Fight Wine Fraud
2.5.3.5 Molecular Micro-taggants
2.5.4 Opportunities for Brand Protection Solutions Providers – Drink
2.5.5 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Food
2.5.6 Product Related Crime – Food
2.5.6.1 Case Study – Counterfeiting locally branded honey – Micro-taggants that occur naturally can ensure authenticity
2.5.6.2 Case Study – Artificial colouration of edible olives with non-edible shoe polish in Egypt
2.5.6.3 Product Tampering in the Food Sector
2.5.7 Brand Protection – Food
2.5.7.1 Case Study - Time-Temperature Labels Find Brand Protection Applications in the Food Sector
2.5.7.2 Case Study - Marks & Spencer Creates RFID Supply Chain for Refrigerated Foods
2.5.8 Opportunities for Brand Protection Solutions Providers – Food
2.6 Automotive and Aeronautical Parts (including Tractors, Agricultural Machinery and Earth Movers/Heavy Construction Plant. Servicing Products – Oils and Greases – Fuel)
2.6.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Automotive and Aeronautical Parts
2.6.2 Product Related Crime – Automotive and Aeronautical Parts
2.6.2.1 Case Study - Counterfeit Consumable Automotive Parts - Brake linings and oil filters
2.6.2.2 Case Study – Counterfeit Electro-mechanical Parts – Alternators
2.6.2.3 Case Study – Counterfeit Body Parts – Bumpers / Fenders
2.6.2.4 Case Study - ‘Reconditioned’ aeronautical parts - Fraudulent documentation relating to air crash
2.6.2.5 Case Studies – Two examples of counterfeit drive components (v-belts and motorcycle chains) in South East Asia
2.6.3 Brand Protection – Automotive and Aeronautical Parts
2.6.3.1 Case Study - Holographic Labels for Brake Friction Materials Packaging for TMO Friction
2.6.3.2 Case Study - Other difficult label requirements in the Automotive and Aeronautical parts industry
2.6.3.3 Case Study – Servicing products – SFK bearing grease - Holographic diaphragm on metal container for brand protection packaging
2.6.4 Opportunities for Brand Protection Solutions Providers – Automotive and Aeronautical Parts
2.7 Toys, Gadgets and Novelty Items
2.7.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Toys, Gadgets and Novelty Items
2.7.2 Product Related Crime – Toys, Gadgets and Novelty Items
2.7.2.1 Case Study – Counterfeit Safety Permits that enable toxic toys manufactured in China to enter the United Kingdom
2.7.3 Brand Protection – Toys, Gadgets and Novelty Items
2.7.3.1 Case Study – A phased approach to Brand Protection – RAIDAR (Raid – Asset Recovery)
2.7.3.2 Case Study - Hologram applied to a fabric label for brand protection – ‘Beanie Babies’ Children’s Toys
2.7.4 Opportunities for Brand Protection Solutions Providers – Toys, Gadgets and Novelty Items
2.8 Articles of clothing (except footwear, sportswear and headgear)
2.8.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies - Articles of clothing
2.8.2 Product Related Crime – Articles of Clothing
2.8.2.1 Case Study - Characteristics of the Fashion Industry that attract counterfeiting
2.8.2.2 Case Study - Counterfeit articles of clothing on sale in Portugese Street Markets
2.8.3 Brand Protection – Articles of Clothing
2.8.3.1 Case Study - Abercombie and Fitch – Brand Protection Programme
2.8.3.2 Case Study - Cash’s Woven Brand Protection Label
2.8.3.3 Case Study – Levis experiment with thermo-chromic Swing Tickets
2.8.3.4 Case Study - Polarisation Films Used as a Means of Authentication in the Clothing Industry
2.8.3.5 Case Study - Counterfeit ‘Thinsulate™’ - Woven label
2.8.3.6 Case Study – A new product protection concept from Prestige Labels for textile and clothing markets – Trials by ‘Woolmark’
2.8.4 Opportunities for Brand Protection Solutions Providers – Articles of Clothing
2.9 Footwear (except sports footwear and sports socks)
2.9.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies - Footwear (non-sporting)
2.9.2 Product Related Crime – Footwear (non-sporting)
2.9.3 Brand Protection – Footwear (non-sporting)
2.9.3.1 Case Study - Brand Protection Tags for Footwear
2.9.4 Opportunities for Brand Protection Solutions Providers – Footwear (non-sporting)
2.10 Sportswear and sports footwear (including trainers and sports socks)
2.10.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Sportswear and sports footwear
2.10.2 Product Related Crime – Sportswear and sports footwear
2.10.2.1 Case Study – Counterfeit New Zealand ‘All Black’ Rugby Jerseys
2.10.3 Brand Protection – Sportswear and sports footwear
2.10.3.1 Case Study – The 2006 FIFA World Cup™ Licensing Programme – FIFA works with De La Rue Holographics
2.10.3.2 Case Study - Holographic security licence label carried on related merchandise during the 2002 FIFA World Cup
2.10.3.3 Case Study - The Ellesse Experience – Introduction of a Brand Protection Solution
2.10.4 Opportunities for Brand Protection Solutions Providers – Sportswear and sports footwear
2.11 Headgear (including caps)
2.11.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies - Headgear (including caps)
2.11.2 Product Related Crime – Headgear (including caps)
2.11.3 Brand Protection – Headgear (including caps)
2.11.4 Opportunities for Brand Protection Solutions Providers – Headgear (including caps)
2.12 Telephones, telecommunications equipment, components and accessories
2.12.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies - Telephones, components and accessories
2.12.2 Product Related Crime - Telephones, components and accessories
2.12.3 Brand Protection – Telephones, components and accessories
2.12.3.1 Case Study – Mobile cell telephone handset with two security labels
2.12.3.2 Case Study – Rechargeable batteries - Original Nokia Battery Labelling Program Latest Step in Fight Against Unsafe Counterfeits
2.12.3.3 Case Study - Security Labels for a Motorola Mobile Cellular Telephone Rechargeable Batteries
2.12.3.4 Case Study – Rechargeable batteries - Sony Ericsson Use Hologram label
2.12.3.5 Case Study - An Integrated packaging solution provides enhanced brand protection – Nokia mobile cell telephone kit, including handset, rechargeable battery and accessories
2.12.4 Opportunities for Brand Protection Solutions Providers – Telephones, components and accessories
2.13 Computer equipment, components and accessories (i.e. batteries and chargers) [not games and business software]
2.13.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Computer equipment, components and accessories
2.13.2 Product Related Crime – Computer equipment, components and accessories
2.13.3 Brand Protection - Computer equipment, components and accessories
2.13.3.1 Case Study – Brand Protection Security Label - Sony Vaio PC Laptop
2.13.3.2 Case Study – Retail Packaging with security hologram
2.13.3.3 Case Study – Permanent label with security features for a rechargeable battery for a lap top PC
2.13.3.4 Case Study – Tamper evident and authentication labels for Intel CPUs
2.13.3.5 Case Study – Holographic Brand Protection Label - Microsoft Mouse
2.13.4 Opportunities for Brand Protection Solutions Providers - Computer equipment, components and accessories
2.14 Sound and video recordings (including CD’s, DVD’s cassettes and other recorded media)
2.14.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Sound and video recordings
2.14.2 Product Related Crime – Sound and video recordings
2.14.2.1 Case Study - Police Seize 2 million Music Tapes in Egypt's Biggest ever Piracy Raid
2.14.3 Brand Protection - Sound and video recordings
2.14.3.1 Case Study – Brand Protection Labels for Video Cassette Tapes
2.14.3.2 Case Study - Schreiner Prosecure launches new anti-piracy label for movies
2.14.4 Opportunities for Brand Protection Solutions Providers - Sound and video recordings
2.15 Games Software
2.15.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Games software
2.15.2 Product Related Crime – Games software
2.15.3 Brand Protection – Games software
2.15.3.1 Case Study – Sony X-Box Game Media - Microsoft's New Multi-colour Bar Code Technology for Identifying Audiovisual Works
2.15.3.2 Case Study – Sony PlayStation DVD carrying a security hologram label
2.15.4 Opportunities for Brand Protection Solutions Providers – Games software
2.16 Domestic entertainment equipment (including TV’s, radios, cameras, CD and DVD players and electronic games apparatus and supplies)
2.16.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Domestic entertainment equipment
2.16.2 Product Related Crime – Domestic entertainment equipment
2.16.3 Brand Protection – Domestic entertainment equipment
2.16.3.1 Case Study - Examples of Motorola and Sony mains supply power cables
2.16.3.2 Case Study - A genuine rechargeable Sony battery complete for domestic entertainment equipment in blister packaging
2.16.3.3 Case Study – Best Buy - US Mass Merchandise Retailer of Consumer Electronics Products
2.16.4 Opportunities for Brand Protection Solutions Providers – Domestic entertainment equipment
2.17 Packaged Business Software for PCs (Systems & Applications)
2.17.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Packaged Business Software
2.17.2 Product Related Crime – Packaged Business Software
2.17.3 Brand Protection – Packaged Business Software
17.3.1 How to Reduce Software Piracy
17.3.2 Case Study – Multi-feature Security Packaging / Label for Microsoft XP Software from De La Rue
17.3.3 Case Study – PC Laptop – Security brand protection labels
17.3.4 Case Study - Microsoft ‘Office’ business software CD incorporating a number of sophisticated brand protection features
2.17.4 Opportunities for Brand Protection Solutions Providers – Packaged Business Software
2.18 Fashion accessories, jewellery, watches, sunglasses and other eyewear
2.18.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Fashion accessories, jewellery, watches, sunglasses and other eyewear
2.18.2 Product Related Crime – Fashion accessories, jewellery, watches, sunglasses and other eyewear
2.18.2.1 Case Study – Counterfeit Ray-Ban sunglasses and brand protection features on genuine versions
2.18.2.2 Case Study – An example of a dedicated website dedicated to selling low price replica / counterfeit watches, jewellery and pens - ‘Prestige Replicas’
2.18.3 Brand Protection – Fashion accessories, jewellery, watches, sunglasses and other eyewear
2.18.3.1 Case Study – Alpvision System for Brand Protection of Watches
2.18.3.2 Case Study - An RFID solution for Jewellery Protection - Sokymat partners with Dubai Jewellery Store
2.18.3.3 Case Study – Silhouette sunglasses versus the EU – Exhaustion of rights
2.18.3.4 Case Study - Tiffany v. eBay – The sale of counterfeit jewellery on eBay
2.18.4 Opportunities for Brand Protection Solutions Providers – Fashion accessories, jewellery, watches, sunglasses and other eyewear
2.19 Purses, bags, luggage and travellers goods
2.19.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Purses, bags, luggage and travellers goods
2.19.2 Product Related Crime – Purses, bags, luggage and travellers goods
2.19.3 Brand Protection – Purses, bags, luggage and travellers goods
2.19.3.1 Case Study – A ‘Confiscation Order’ of counterfeit goods awarded against a Limited Company in the United Kingdom - Brent Borough Council versus Almani International Limited
2.19.3.2 Case Study – Wal-Mart compensate Fendi for selling counterfeit products in their stores
2.19.4 Opportunities for Brand Protection Solutions Providers – Purses, bags, luggage and travellers goods
2.20 Sporting goods (excluding sportswear and sports footwear)
2.20.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Sporting goods (excluding sportswear and sports footwear)
2.20.2 Product Related Crime – Sporting goods (excluding sportswear and sports footwear)
2.20.2.1 Case History – Counterfeit leading brand Golf Clubs (Callaway, Taylor Made, Ping, Scotty)
2.20.2.2 Case History – Counterfeit ‘Zippi’ surfboards
2.20.2.3 Case Study - Counterfeit optical devices for sporting goods, such as rifle scopes from brand names such as Leupold and Millet
2.20.2.4 Case Study - Counterfeit M-9 Bayonet made in China / Taiwan
2.20.3 Brand Protection – Sporting goods (excluding sportswear and sports footwear)
2.20.3.1 Case Study – Security features - Wilson ‘nSix One’ Tennis Racquets
2.20.4 Opportunities for Brand Protection Solutions Providers – Sporting goods (excluding sportswear and sports footwear)
2.21 Household chemical products (including cleaning products and soap powders)
2.21.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Household chemical products
2.21.2 Product Related Crime – Household chemical products
2.21.2.1 Case Study - Counterfeit Shoe Polish in the Ugandan Market
2.21.3 Brand Protection – Household chemical products
2.21.3.1 Case Study - RFID Trials by a World leading manufacturer of strong brands of household chemical products - Proctor & Gamble (P&G)
2.21.4 Opportunities for Brand Protection Solutions Providers – Household chemical products
2.22 Electronic parts and components (ICs, PCBs and other types of components)
2.22.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Electronic parts and components
2.22.2 Product Related Crime – Electronic parts and components
2.22.2.1 Case Study – Counterfeit ICs (Integrated Circuits) – Some Recent Findings by Semiconductor Insights (SI)
2.22.2.2 The dynamics of Chinese counterfeiting operations - Electronic parts and components
2.22.3 Brand Protection – Electronic parts and components
2.22.3.1 Case Study - Security Labelling Requirements for Printed Circuit Boards (PCBs)
2.22.3.2 The ORGALIME anti-counterfeiting and forgery protection initiative
2.22.4 Opportunities for Brand Protection Solutions Providers – Electronic parts and components
2.23 Labels and packaging - logos, tags, quality marks and badges of origin
2.23.1 Market Overview – Market segmentation by value, growth rates, regional trends, industry structure & leading companies – Labels and packaging
2.23.2 Product Related Crime – Labels and packaging
2.23.2.1 Case Study – Rolls of counterfeit Hugo Boss labels
2.23.2.2 Case Study - Theft of Blank Microsoft Certificates of Authenticity
2.23.3 Brand Protection – Labels and packaging
2.23.3.1 Case Study - Holographic Features on Hard Metal Surfaces
2.23.3.2 Case Study - Corus - Holographic Effect Steel Packaging
2.23.3.4 Opportunities for Brand Protection Solutions Providers – Labels and packaging
2.24 Goods classified by the World Customs Organisation, but not covered in previous sections
2.24.1 Summary Market Overview – Goods classified by the World Customs Organisation, but not covered in previous sections
2.25 Goods not classified by the World Customs Organisation
2.25.1 Summary Market Overview – Goods not classified by the World Customs Organisation
APPENDIX to Chapter 2 Targeted product categories / end-user sectors - Product related crime, including counterfeiting, piracy, and diversion and smuggling - World Customs Organisation (WCO) listing
CHAPTER 3 STRATEGIC, TACTICAL AND TECHNOLOGY ISSUES FOR SUPPLIERS OF BRAND PROTECTION SOLUTIONS, INDUSTRY STRUCTURE AND LEADING SUPPLIER PROFILES
3.1 Introduction - Security features (and systems) used in labelling and packagi ng applications
3.2 Authentication technologies, validation systems, inspection tools, anticounterfeit devices, anti-piracy initiatives, the layered approach, proof of provenance
3.2.1 How authentication technologies can assist in the fight against product piracy
3.2.2 Introducing a simple method of validation for customs inspection
3.2.3 Granting an inspection tool that assists in legal seizures
3.2.4 Providing assurance to end users
3.2.5 Is it possible to develop a single, global anti-counterfeit device that will be recognised and used in all applications?
3.2.6 Applying the right strategy and tactics to anti-piracy initiatives
3.2.7 Developing a layered approach to product authentication and protection
3.2.8 The importance of being able to prove provenance
3.2.9 How to install a resilient and adaptable system
3.3 Packaging, labelling and other security marking technologies and methods
3.3.1 Marking packaging so that products can carry their own self-validating features
3.3.2 Adapting paper labels
3.3.3 Using swing tickets and tags
3.3.4 Adapting primary packaging and adding tear tapes
3.3.5 Applying labels to clothing, footwear and textile products
3.3.6 Security labelling (base) materials
3.3.7 Security packaging (and cap sealing) materials
3.3.8 Security tags and swing tickets
3.3.9 Security materials for clothing, textiles and footwear
3.3.10 Security materials for use in the food and beverage sector
3.3.11 Ancillary devices that can be used as authentication tools across other product ranges at risk
3.3.12 Forensic (invisible) marking methods and compounds for products and components
3.3.13 Marking liquids, powders and bulk materials
3.3.14 Direct Visible Marking methods
3.3.15 Materials that can be utilised to carry authenticity marks and messages
3.4 Brand Protection Features
3.4.1 Special Inks
3.4.2 Embossing, Holograms and foils
3.4.3 Films and overlays (includes polarisers)
3.4.4 ‘Chipless’ tags
3.4.5 Radio frequency (RFID) devices
3.4.6 Digital watermarking (printed encryption) and covert codes carried onpack
3.4.7 On product marking to aid verification
3.4.8 Ink jet marking
3.4.9 Transfer ribbon marking
3.4.10 Laser encoding – on product and ink activated
3.4.11 Linking serial marking to authentication databases
3.4.12 Product marking with encrypted (2D) bar codes
3.4.13 Surface feature identification
3.4.14 Protecting brands on the worldwide web
3.4.15 End-user friendly enabled on-line authentication –via the internet or SMS messaging - A growing trend
3.4.16 The importance of a holistic approach
3.4.17 Summary of Brand Protection Security Technologies
3.5 Competitive Situation – Industry Structure - Suppliers of Brand Protection Solutions
3.5.1 Overview of the Competitive Situation - Types of Suppliers of Brand Protection Solutions
3.5.2 Radar Mapping of Main Brand Protection Suppliers
3.5.3 Companies profiled – 186 x Global and regional suppliers of Brand Protection Solutions.
