Retail Trade in Armenia: FMCG Market
FMCG retail trade sector developments in Armenia follow the overall global trend: which is the gradual change to large scale stores (supermarkets, hypermarkets). Unless the size of Armenian market is comparably small, but the potential of retail trade development is estimated as high. Particularly, AT Kearney’s 2014 Global Retail Development Index ranked Armenia to the 6th position in the world.
This report provides in-depth analysis, information and insights on FMCG retail trade sector in Armenia. The report is based on primary and secondary data. Primary data were collected through population survey in Yerevan, with the representative sample of 1000 respondents. The results were compared with those of the previous survey (2012), enabling to identify the latest trends and developments in this industry and conduct analysis of key market players (supermarkets).
The study provides essential market information for decision-makers including:
This report provides in-depth analysis, information and insights on FMCG retail trade sector in Armenia. The report is based on primary and secondary data. Primary data were collected through population survey in Yerevan, with the representative sample of 1000 respondents. The results were compared with those of the previous survey (2012), enabling to identify the latest trends and developments in this industry and conduct analysis of key market players (supermarkets).
The study provides essential market information for decision-makers including:
- Overall trends and developments in Armenian Retail trade sector comparison with peer countries
- Size and structure of FMCG market in Yerevan: (incl. changes compared to 2012)
- Average monthly expenditure of households on FMCG (incl. changes compared to 2012)
- The profile of main shoppers for FMCG in Yerevan: their preferences, main factors influencing decisions (incl. changes compared to 2012)
- The share of customers for different supermarkets in Yerevan (incl. changes compared to 2012)
- Rankings of supermarket chains based on assessment by the customers: best supermarkets by service quality, price/quality indicator, product assortment (incl. changes compared to 2012).
- Profiles of main supermarkets in Yerevan: including geographical distribution of stores, customer preferences by Yerevan regions, customer’s age, gender and income level, etc.
- Expectations on further developments in FMCG retail market.
- Understand the advantages and disadvantages of main supermarket chains and their assessment by customers
- Assess the volume and the structure of FMCG market in Yerevan
- Get insight into main shoppers’ base, their preferences as to place of shopping (supermarket, shop, etc.)
- Assess the key criteria for selection of goods, supermarkets and small shops.
MAIN CONCLUSIONS
1. ARMENIA’S CURRENT MACROECONOMIC OVERVIEW
1.1. GDP: growth and structure
1.2. Prices: CPI
1.3. Exchange rates: USD, EUR quarterly and annual rates against AMD
1.4. Foreign Trade: volume and structure
1.5. Demography: Migration and Natural growth
2. TRADE SECTOR IN ARMENIA
2.1. Domestic Trade: size comparison with other countries
2.2. Domestic Trade: dynamics and structure
2.3. Retail Trade: structure and dynamics by regions
2.4. Retail Trade: structure and dynamics by goods
2.5. Retail Trade: structure and dynamics by types of stores
3. REGULATION IN THE SECTOR
4. FMCG DEMAND IN YEREVAN: ACCORDING TO POPULATION SURVEYS IN YEREVAN (2012 AND 2014)
4.1. Survey Descriptive
4.2. Main findings of the survey
4.3. Households’ expenditure in FMCG market: Comparison of 2012 and 2014 surveys
4.3.1. Market size assessment
4.3.2. FMCG expenditure by different groups of households
4.3.3. Structure of FMCG expenditure by groups of products, types of stores
4.4. Households’ expenditure on eating outdoor: Periodicity of use by different households
4.5. The profile of shoppers (buyers in FMCG market)
4.6. Retail stores: Customers’ flow according to the type of stores
4.7. Retail stores: Customers’ purchase preferences according to the type of stores
4.8. Customers’ shopping preferences by groups of product
4.9. Main factors influencing selection of supermarkets and shops
4.10. Selection criteria by groups of products
4.11. Shopping in supermarkets: customer flow by supermarkets
4.12. Main supermarket chains’ customers’ profile/description
4.13. Evaluation of supermarket chains: Service quality
4.14. Evaluation of supermarket chains: Price/Quality
4.15. Evaluation of supermarket chains: Assortment
4.16. Supermarket customer loyalty cards
5. MAIN PLAYERS IN RETAIL TRADE
5.1. Profiles of main supermarkets
5.2. Geographic Distribution of stores of main supermarkets
5.3. Distribution of customers of main supermarkets by Yerevan regions
5.4. Preferences of supermarkets by Yerevan regions
6. OVERVIEW OF TRENDS IN CEE COUNTRIES
7. ABBREVIATIONS AND DEFINITIONS
1. ARMENIA’S CURRENT MACROECONOMIC OVERVIEW
1.1. GDP: growth and structure
1.2. Prices: CPI
1.3. Exchange rates: USD, EUR quarterly and annual rates against AMD
1.4. Foreign Trade: volume and structure
1.5. Demography: Migration and Natural growth
2. TRADE SECTOR IN ARMENIA
2.1. Domestic Trade: size comparison with other countries
2.2. Domestic Trade: dynamics and structure
2.3. Retail Trade: structure and dynamics by regions
2.4. Retail Trade: structure and dynamics by goods
2.5. Retail Trade: structure and dynamics by types of stores
3. REGULATION IN THE SECTOR
4. FMCG DEMAND IN YEREVAN: ACCORDING TO POPULATION SURVEYS IN YEREVAN (2012 AND 2014)
4.1. Survey Descriptive
4.2. Main findings of the survey
4.3. Households’ expenditure in FMCG market: Comparison of 2012 and 2014 surveys
4.3.1. Market size assessment
4.3.2. FMCG expenditure by different groups of households
4.3.3. Structure of FMCG expenditure by groups of products, types of stores
4.4. Households’ expenditure on eating outdoor: Periodicity of use by different households
4.5. The profile of shoppers (buyers in FMCG market)
4.6. Retail stores: Customers’ flow according to the type of stores
4.7. Retail stores: Customers’ purchase preferences according to the type of stores
4.8. Customers’ shopping preferences by groups of product
4.9. Main factors influencing selection of supermarkets and shops
4.10. Selection criteria by groups of products
4.11. Shopping in supermarkets: customer flow by supermarkets
4.12. Main supermarket chains’ customers’ profile/description
4.13. Evaluation of supermarket chains: Service quality
4.14. Evaluation of supermarket chains: Price/Quality
4.15. Evaluation of supermarket chains: Assortment
4.16. Supermarket customer loyalty cards
5. MAIN PLAYERS IN RETAIL TRADE
5.1. Profiles of main supermarkets
5.2. Geographic Distribution of stores of main supermarkets
5.3. Distribution of customers of main supermarkets by Yerevan regions
5.4. Preferences of supermarkets by Yerevan regions
6. OVERVIEW OF TRENDS IN CEE COUNTRIES
7. ABBREVIATIONS AND DEFINITIONS
