Cough, Cold and Allergy (Hay Fever) Remedies in Greece

Date: April 17, 2013
Pages: 36
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: CEE47E314E5EN
Leaflet:

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Cough, Cold and Allergy (Hay Fever) Remedies in Greece
Although cough, cold and allergy (hay fever) remedies is a mature category in Greece, combination products represents the most dynamic category, with room for development and innovation. Seasonality remains an obstacle to growth as demand is largely dependent on weather conditions and the incidence of illness. In this respect, 2012 was a bad year for cough, cold and allergy (hay fever) remedies, which continues to face significant competition from Rx drugs that are extensively sold under the...

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GREECE
Euromonitor International
April 2013

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2007-2012
  Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2007-2012
  Table 3 Sales of Decongestants by Category: Value 2007-2012
  Table 4 Sales of Decongestants by Category: % Value Growth 2007-2012
  Table 5 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2007-2012
  Table 6 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2007-2012
  Table 7 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2008-2012
  Table 8 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2009-2012
  Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Apivita SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 1 ApiVita SA: Key Facts
Summary 2 ApiVita SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 ApiVita SA: Competitive Position 2012
Korres Natural Products SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 4 Korres Natural Products SA: Key Facts
Summary 5 Natural Products SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Korres Natural Products SA: Competitive Position 2012
Power Health Hellas SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 7 Power Health Hellas SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Power Health Hellas SA: Competitive Position 2012
Sarantis SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 9 Sarantis SA: Key Facts
Summary 10 Sarantis SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Sarantis SA: Competitive Position 2012
Executive Summary
Consumer Health Declines Amidst Recession
Dysfunction in the Pharmacy Channel Influences the Market
Rearrangements in Market Shares for Vitamins and Dietary Supplements
Chemists/pharmacists Dominate Value Sales in Consumer Health
Price Liberation and Switches To Shape Future Performance
Key Trends and Developments
Pharmacies Severely Hit in 2012
Liberation of OTC Prices: A Long-standing Demand of the Industry Under Discussion
Rise in Self-medication and Increasing Importance of Pharmacists Amidst Recession
Vitamins and Dietary Supplements: From General Lifestyle Towards More Direct Needs
Recession Slows Down Development of Herbal/traditional Products
Market Indicators
  Table 11 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  Table 12 Life Expectancy at Birth 2007-2012
Market Data
  Table 13 Sales of Consumer Health by Category: Value 2007-2012
  Table 14 Sales of Consumer Health by Category: % Value Growth 2007-2012
  Table 15 Consumer Health Company Shares 2008-2012
  Table 16 Consumer Health Brand Shares 2009-2012
  Table 17 Penetration of Private Label by Category 2007-2012
  Table 18 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  Table 19 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  Table 20 Forecast Sales of Consumer Health by Category: Value 2012-2017
  Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 12 OTC: Switches 2010-2012
Sources
Summary 13 Research Sources

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