Air Treatment Products in Germany

Date: July 1, 2014
Pages: 38
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: AEE40E48EA7EN
Leaflet:

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Air Treatment Products in Germany
Air treatment products in Germany saw a poor performance in 2013, with volume sales declining. The key driver for the underperformance in volume terms was rising electricity costs in Germany, which made cash-strapped consumers wary of using such products. Nonetheless, air treatment products was polarised, and as a result certain categories within air treatment products were hit harder than others. For example, humidifiers declined in volume terms, whilst air purifiers still enjoyed stable...

Euromonitor International's Air Treatment Products in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers, Other Air Treatment Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Treatment Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Air Treatment Products by Category: Volume 2008-2013
  Table 2 Sales of Air Treatment Products by Category: Value 2008-2013
  Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2008-2013
  Table 4 Sales of Air Treatment Products by Category: % Value Growth 2008-2013
  Table 5 NBO Company Shares of Air Treatment Products: % Volume 2009-2013
  Table 6 LBN Brand Shares of Air Treatment Products: % Volume 2010-2013
  Table 7 Forecast Sales of Air Treatment Products by Category: Volume 2013-2018
  Table 8 Forecast Sales of Air Treatment Products by Category: Value 2013-2018
  Table 9 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
  Table 10 Forecast Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Executive Summary
Consumer Appliances Maintains Good Growth, With A Boost From Trading Up
EU Labelling System Boosts Sales
Specialist Retailers Define Consumer Appliances
the Growth of German Players Intensifies the Competitive Environment
Stagnating Performance Expected Over the Forecast Period
Key Trends and Developments
the German Government Stresses the Importance of Reducing Energy Consumption
Electronics and Appliance Specialist Retailers Continues To Lead
Manufacturers Push Smart and Connected Consumer Appliances
Increasingly Hectic Lifestyles Shape Demand in Consumer Appliances
Market Indicators
  Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2008-2013
  Table 12 Replacement Cycles of Consumer Appliances by Category 2008-2013
Market Data
  Table 13 Sales of Consumer Appliances by Category: Volume 2008-2013
  Table 14 Sales of Consumer Appliances by Category: Value 2008-2013
  Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2008-2013
  Table 16 Sales of Consumer Appliances by Category: % Value Growth 2008-2013
  Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2008-2013
  Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2008-2013
  Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2008-2013
  Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2008-2013
  Table 21 Sales of Small Appliances by Category: Volume 2008-2013
  Table 22 Sales of Small Appliances by Category: Value 2008-2013
  Table 23 Sales of Small Appliances by Category: % Volume Growth 2008-2013
  Table 24 Sales of Small Appliances by Category: % Value Growth 2008-2013
  Table 25 NBO Company Shares of Major Appliances: % Volume 2009-2013
  Table 26 LBN Brand Shares of Major Appliances: % Volume 2010-2013
  Table 27 NBO Company Shares of Small Appliances: % Volume 2009-2013
  Table 28 LBN Brand Shares of Small Appliances: % Volume 2010-2013
  Table 29 Distribution of Major Appliances by Format: % Volume 2008-2013
  Table 30 Distribution of Small Appliances by Format: % Volume 2008-2013
  Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2013-2018
  Table 32 Forecast Sales of Consumer Appliances by Category: Value 2013-2018
  Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
  Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2013-2018
  Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
  Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
  Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
  Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
  Table 39 Forecast Sales of Small Appliances by Category: Volume 2013-2018
  Table 40 Forecast Sales of Small Appliances by Category: Value 2013-2018
  Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2013-2018
  Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources
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