Niederösterreichische Milch Holding GmbH in Health and Wellness (Austria)

January 2014 | 2 pages | ID: NC52C7A711FEN
Euromonitor International Ltd

Abstracts

Niederosterreichische Milch Holding AG will continue focusing on adding value through innovation during the forecast period. As the Austrian dairy products category is largely mature and features rather strong competition, the company will ward off commoditisation over the forecast period and differentiate its range via innovation. The company will also focus on health and wellness products in the future, paying special attention to freshness and naturalness.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Niederosterreichische Milch Holding AG: Key Facts
Company Background
Competitive Positioning
Summary 2 Niederosterreichische Milch Holding AG: Competitive Position 2012