Alain Afflelou España SA in Eyewear (Spain)

June 2017 | 3 pages | ID: AFFC9D855E6EN
Euromonitor International Ltd

Abstracts

The French optical shops chain continued to open new stores in Spain, its second most important market in volume terms. The retailer plans to consolidate its expansion strategy with the goal of having 350 outlets in the short term after opening its new low cost brand called Optical Discount, offering eyewear products with a 40-50% discount over market prices. In line with the review period, the company will continue to focus on both opening new stores and maintaining prices below the market aver...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Contact Lenses and Solutions, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Eyewear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Alain Afflelou España SA: Key Facts
  Summary 2 Alain Afflelou España SA: Operational Indicators
Company Background
Internet Strategy
Private Label
  Summary 3 Alain Afflelou España SA: Private Label Portfolio
Competitive Positioning
  Summary 4 Alain Afflelou España SA: Competitive Position 2016