Toys Retailing (Thailand) Co Ltd in Toys and Games (Thailand)

February 2014 | 4 pages | ID: T98FD62095AEN
Euromonitor International Ltd

Abstracts

To ride the wave of Furby fever in Thailand, the company under the license from Hasbro Inc eyes the import of Furby Party Rocker to exclusively retail through its 11 outlets in Thailand. The popularity of Furby in Thailand is expected to generate incredible sales as the company can achieve Bt50 million during the four months sales of products. Toys “R” Us is impacted from the private imported products and/or replicas which can be purchased for up to 25% lower. However, the company viewed that...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Toys Retailing (Thailand) Co Ltd: Key Facts
Summary 2 Toys Retailing (Thailand) Co Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Toys Retailing (Thailand) Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Toys Retailing (Thailand) Co Ltd: Competitive Position 2012