Mega Brands Australia Pty Ltd in Toys and Games (Australia)

November 2014 | 2 pages | ID: M689F4A5235EN
Euromonitor International Ltd

Abstracts

Mega Brands Australia aims to build its portfolio of brands to compete successfully against key rivals Lego and KRE-O by investing 3-4% of the company’s sales each year to drive product innovation. Mega Brands licensed toys are an integral part of the company’s portfolio, with current licenses from Hello Kitty, Barbie and World of Warcraft. Licensed sets for popular video game, Call of Duty, became available in 2013. To help drive sales, Mega Brands aims to maintain relationships with major...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Mega Brands Australia Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Mega Brands Australia Pty Ltd: Competitive Position 2013