Mattel España SA in Toys and Games (Spain)

July 2014 | 2 pages | ID: M65BAEC3691EN
Euromonitor International Ltd

Abstracts

As is the case with other key players in the Spanish market, Mattel will focus on innovation over the forecast period. With the acquisition of MegaBrands at a global level, it is expected that the company will support the performance of construction toys with new launches. Also over the forecast period it is expected that the company will support its new range of dolls and accessories, Ever After High.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Mattel España SA: Key Facts
Summary 2 Mattel España SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Mattel España SA: Competitive Position 2013