Mattel do Brasil Ltda in Toys and Games (Brazil)
Mattel will continue to focus on its leading categories of traditional toys and games, especially dolls and accessories, action figures and accessories and model vehicles with its Barbie, Monster High, Max Steel and Hot Wheels brands, besides maintaining healthy and steady growth in more inelastic categories in which the Fisher-Price brand is englobed. Mattel is facing a difficult scenario in Brazil due to the local economic situation and internal issues in the company. Nevertheless, the group...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Mattel do Brasil Ltda: Key Facts
Summary 2 Mattel do Brasil Ltda: Operational Indicators
Competitive Positioning
Summary 3 Mattel do Brasil Ltda: Competitive Position 2014