LEGO Sverige AB in Toys and Games (Sweden)

July 2015 | 2 pages | ID: LE021170C8BEN
Euromonitor International Ltd

Abstracts

LEGO Sverige AB is the Swedish subsidiary of the Danish owned LEGO A/S with the latter being a family owned entity operating on a global scale. LEGO’s core business is the manufacture of traditional toys and games, specifically construction toys. Exploiting the strength of the LEGO brand will form the basis of the company’s strategic direction. Broader and deepening licensing collaborations will represent the focal point of this direction over the forecast period. In this regard, the 2014...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 LEGO Sverige AB: Key Facts
  Summary 2 LEGO Sverige AB: Operational Indicators
Competitive Positioning
  Summary 3 LEGO Sverige AB: Competitive Position 2014