LEGO SpA in Toys and Games (Italy)
After several years of crisis, LEGO is experiencing remarkable growth in terms of sales all over the world, including in Italy. Thanks to a radical change in the company’s management, the release of several successful Lego-themed feature films, licensed toys and constant research and innovation involving many creative elements, LEGO is now well-placed to record further growth in Italy, threatening Mattel’s number one spot in traditional toys and games.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 LEGO SpA: Key Facts
Competitive Positioning
Summary 2 LEGO SpA: Competitive Position 2015
Key Facts
Summary 1 LEGO SpA: Key Facts
Competitive Positioning
Summary 2 LEGO SpA: Competitive Position 2015