LEGO Polska Sp zoo in Toys and Games (Poland)

July 2015 | 2 pages | ID: L180B7A7BF4EN
Euromonitor International Ltd

Abstracts

Although the company is already an undisputable market leader in construction toys, it is still has further potential to achieve growth. Thanks to already building a strong brand and the constant introduction of novelties and expansion of its product portfolio, in the long term it is likely to attempt to gain leadership of toys and games in Poland.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction and Background
Key Facts
  Summary 1 LEGO Polska Sp zoo: Key Facts
  Summary 2 LEGO Polska Sp zoo: Operational Indicators
Competitive Positioning
  Summary 3 LEGO Polska Sp zoo: Competitive Position 2014