LEGO GmbH in Toys and Games (Germany)

January 2015 | 2 pages | ID: L78CC521347EN
Euromonitor International Ltd

Abstracts

LEGO GmbH will focus on retaining its strong position in the German toys and games market through constant product innovation, which will include not only products aimed at children but also adults, such as construction sets for the assembly of miniature classic cars.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 LEGO GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 LEGO GmbH: Competitive Position 2013