Detsky Mir-Tsentr OAO in Toys and Games (Russia)

February 2014 | 4 pages | ID: D0EBD128D49EN
Euromonitor International Ltd

Abstracts

Detsky Mir-Tsentr has the largest chain of leisure and personal goods stores, specialising in children’s goods, in Russia. The company plans to increase awareness of the Detskiy Mir retail brand and strengthen its quality image. In order to achieve this goal, it plans to invest in newly established marketing schemes, integrate revised merchandising strategies and implement original strategies. Technology is expected to play a significant role in the chain’s development, providing improvements...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Detsky Mir-Tsentr OAO: Key Facts
Summary 2 Detsky Mir-Tsentr OAO: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Detsky Mir-Tsentr OAO: Private Label Portfolio
Competitive Positioning
Summary 4 Detsky Mir-Tsentr OAO: Competitive Position 2012