Activision Blizzard Inc in Toys and Games (USA)

September 2014 | 3 pages | ID: ADBCEDF44B6EN
Euromonitor International Ltd

Abstracts

Activision Blizzard Inc considers itself a digital entertainment provider as opposed to a video game publisher. The company is pushing the trends forward in the video games category in terms of game development as well as content delivery. The company believes that investing in the performance of a franchise is how it can expand and build on past retail performance. Call of Duty, World of Warcraft, StarCraft and Diablo – all owned by Activision Blizzard – are some of the most popular brands,...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Activision Blizzard Inc: Key Facts
Summary 2 Activision Blizzard Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Activision Blizzard Inc: Competitive Position 2013