Nestlé Purina PetCare Italia SpA in Pet Care (Italy)

January 2014 | 3 pages | ID: NE1287E65DEEN
Euromonitor International Ltd

Abstracts

Nestle Purina PetCare Italia’s strategy will aim to maintain its leading position through innovation in strong growth categories, such as dry dog and cat food, where it has successful brands, such as Purina Beneful and the super-premium, Purina ONE. Therapeutic dog and cat food, with its Purina Veterinary Diets line, will also represent an area of potential growth, although they are not recognised as reliable and excellent as other competitive brands, such as Perfect Fit by Mars Italia Spa or...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Other Pet Population 2008-2013
Category Data
  Table 2 Sales of Other Pet Food by Category: Volume 2008-2013
  Table 3 Sales of Other Pet Food by Category: Value 2008-2013
  Table 4 Sales of Other Pet Food by Category: % Volume Growth 2008-2013
  Table 5 Sales of Other Pet Food by Category: % Value Growth 2008-2013
  Table 6 LBN Brand Shares of Bird Food: % Value 2009-2012
  Table 7 LBN Brand Shares of Fish Food: % Value 2009-2012
  Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2009-2012
  Table 9 Forecast Sales of Other Pet Food by Category: Volume 2013-2018
  Table 10 Forecast Sales of Other Pet Food by Category: Value 2013-2018
  Table 11 Forecast Sales of Other Pet Food by Category: % Volume Growth 2013-2018
  Table 12 Forecast Sales of Other Pet Food by Category: % Value Growth 2013-2018
Executive Summary
Rise in Pet Ownership and Shift Towards Prepared Pet Food
Premiumisation Driving Value Sales
International Manufacturers in the Lead
Modern Grocery Retailers Increasing Their Offer of Pet Care Products
Strong Performance Expected Over the Forecast Period
Key Trends and Developments
Westernisation Trend Having A Positive Impact on Pet Care
Attitudes Towards Pet Ownership Slowly Changing
Modern Grocery Retailers Gaining Share Towards the End of the Review Period
International Manufacturers Lead Pet Care
Market Indicators
  Table 13 Pet Populations 2008-2013
Market Data
  Table 14 Sales of Pet Food by Category: Volume 2008-2013
  Table 15 Sales of Pet Care by Category: Value 2008-2013
  Table 16 Sales of Pet Food by Category: % Volume Growth 2008-2013
  Table 17 Sales of Pet Care by Category: % Value Growth 2008-2013
  Table 18 NBO Company Shares of Pet Food: % Value 2008-2012
  Table 19 LBN Brand Shares of Pet Food: % Value 2009-2012
  Table 20 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
  Table 21 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
  Table 22 Penetration of Private Label in Pet Care by Category: % Value 2006-2011
  Table 23 Distribution of Pet Care by Format: % Value 2008-2013
  Table 24 Distribution of Pet Care by Format and Category: % Value 2012
  Table 25 Distribution of Dog and Cat Food by Format: % Value 2008-2013
  Table 26 Distribution of Dog and Cat Food by Format and Category: % Value 2013
  Table 27 Forecast Sales of Pet Food by Category: Volume 2013-2018
  Table 28 Forecast Sales of Pet Care by Category: Value 2013-2018
  Table 29 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
  Table 30 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 1 Research Sources