Mars Italia SpA in Pet Care (Italy)

January 2014 | 2 pages | ID: MA94BA17093EN
Euromonitor International Ltd

Abstracts

The company’s strategy is expected to be product innovation in the premium segment through mass advertising campaigns. Large financial resources and high activity in terms of innovation should help Mars Italia to maintain its position over the forecast period. The Waltham centre for pet nutrition is the company’s worldwide research centre that supports Mars Italia Spa in formulating its products, with a focus on 360° pet health and wellness.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 McDonald's France SA: Key Facts
Summary 2 McDonald's France SA: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 McDonald's France SA: Competitive Position 2012