Mars Africa (Pty) Ltd in Pet Care (South Africa)
Mars’s strength in pet care is founded on an extensive, high-profile mid-priced offer, though its portfolio extends across all price platforms. While globally Mars is engaged in the premiumisation of its offer, the immediate potential for implementing this strategy in South Africa is limited by unfavourable economic conditions.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pet Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Mars Africa (Pty) Ltd: Key Facts
Competitive Positioning
Summary 2 Mars Africa (Pty) Ltd: Competitive Position 2016
Key Facts
Summary 1 Mars Africa (Pty) Ltd: Key Facts
Competitive Positioning
Summary 2 Mars Africa (Pty) Ltd: Competitive Position 2016