Lydia SA in Pet Care (Greece)

November 2014 | 2 pages | ID: L9B36ECE93BEN
Euromonitor International Ltd

Abstracts

Lydia will focus primarily on dog and cat food, trying to strengthen its position and boost its share in the premium segment. With regard to other pet food and the other categories in which Lydia is present, its target for the coming years will be to maintain sales at current levels by focusing on expanding distribution and widening its portfolio.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Lydia SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Lydia SA: Competitive Position 2013