Iams Co, The in Pet Care (USA)
The Iams Co has largely adopted the “innovate to win” strategy of its parent company, The Procter & Gamble Co, in order to reach more consumers and increase its share. A crucial tenet of this strategy is to improve its traditional product lines and extend its offerings into new categories. The company has recently innovated with new product lines, introducing Iams Senior Plus (age-segmented dog and cat food), Iams Shakeables (cat and dog treats) and Iams So Good – a natural-positioned variant...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pet Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 The Iams Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 The Iams Co: Competitive Position 2013
Key Facts
Summary 1 The Iams Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 The Iams Co: Competitive Position 2013