Seiko Australia Pty Ltd in Personal Accessories (Australia)

November 2014 | 2 pages | ID: S4FD7DEF2A9EN
Euromonitor International Ltd

Abstracts

Seiko aims to invest in new product innovation to produce a continuous flow of world-first watches. In 2012, Seiko launched the world’s first GPS solar watch, ‘Seiko Astron’, which recognises all 39 time zones on earth. The company intends to further build its brand through a strong investment in marketing campaigns and sports sponsorships. The company frequently features in national magazines covering fashion, lifestyle and sport, as well as online campaigns and outdoor billboards. Seiko’s...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Seiko Australia Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Seiko Australia Pty Ltd: Competitive Position 2013