Rolex France SA in Personal Accessories (France)

September 2015 | 2 pages | ID: RD4F7C3E5C2EN
Euromonitor International Ltd

Abstracts

Rolex France SA is likely to maintain its existing marketing strategy over the forecast period. The company, which only operates in watches, has a luxury positioning and will continue to invest in new product development and advertising in order to maintain its premium image. The company will probably also continue to sponsor golf events. Over the forecast period, this player may opt to open its online shop in order to profit from internet retailing potential.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Rolex France SA: Key Facts
  Summary 2 Rolex SA: Operational Indicators
Competitive Positioning
  Summary 3 Rolex France SA: Competitive Position 2014