Pelikan Vertriebsgesellschaft mbH & Co KG in Personal Accessories (Germany)

January 2014 | 3 pages | ID: P6AD68ECAA4EN
Euromonitor International Ltd

Abstracts

Pelikan has been strengthening its premium image of its brand through upmarket products and offering the retailers a complete product assortment. It believes that these strategies will differentiate its products from those of its competitors and proffer strong unique selling points to create a competitive edge.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Pelikan Vertriebsgesellschaft mbH & Co KG: Key Facts
Company Background
Production
Summary 2 Pelikan Vertriebsgesellschaft mbH & Co KG: Production Sites 2012
Competitive Positioning
Summary 3 Pelikan Vertriebsgesellschaft mbH & Co KG: Competitive Position 2012