China’s Fast-food Industry Research Report 2008

September 2008 | 80 pages | ID: C36C4B98D41EN
China Research and Intelligence Co., Ltd.

Abstracts

The data of the report is quoted from the National Bureau of Statistics and some authorities such as relevant associations and our research center. With numerous interviews of experts and entrepreneurs in the field, the report is enriched with a large number of first-hand information and materials. It analyzed the China’s fast-food industry concretely from aspects of overall catering industry such as supply chain, market competition and consumers’ demand, introduced successful experience, pointed out existing harass and gave out effective recommendations.

Contents

I CONCEPTIONS OF FAST-FOOD INDUSTRY

The fundamental conception of catering
  The definition of catering
  Classification
The fundamental conception of fast-food industry
  The definition of fast-food
  The function of fast-food
  The characteristics of fast-food industry

II THE DEVELOPMENT OF CHINESE CATERING INDUSTRY

Developing environment
  Economic environment
  Political environment
  Social and cultural environment
Market overview
  The status of development
  Market scales
Analysis on public catering industry
  The status of development
  Analysis of development features
  Analysis of the demands

III THE DEVELOPMENT SITUATION OF CHINESE FAST-FOOD INDUSTRY

The development of Chinese fast-food industry
  Analysis of the development features of the fast-food industry
  Analysis of the fast-food brands
Problems of Chinese fast-food industry
  The misconception on the development of Chinese fast-food industry
  The obstacles of the development of Chinese fast-food industry
Solutions
  Analysis of the chain store mode
  Analysis of the franchised chain store mode
  Analysis of the advantages of the chain store mode
Analysis of the development profiles of Chinese fast-food industry
Analysis of the market competitions of Chinese fast-food industry
Overview on the competition pattern of Chinese fast-food industry
Analysis of the competition tendency of fast-food industry

IV ANALYSIS ON THE WESTERN FAST-FOOD MARKET

The status quo of development of the western fast-food industry
Analysis of the developing tendency of the western fast-food industry
Business strategies of the western fast-food industry
  Analysis of its features
  Analysis of the localized development strategies

V ANALYSIS OF CHINESE FAST-FOOD MARKET

Analysis of the status quo of development of Chinese fast-food industry
  Overview on the status quo
  Analysis on the competition advantage
Analysis of the problem of Chinese fast-food
  Problems of the management of chain stores
  Problems of the standardization
  Problems of the supply chain
Analysis of the Chinese fast-food market
  Analysis of the developing pattern
  Analysis of the market perspectives

VI MAJOR FAST-FOOD ENTERPRISES IN CHINA

KFC
  Brief introduction of KFC
  Analysis of the operating situation of KFC China
  Analysis of the marketing strategy of KFC China
McDonald’s
  Brief introduction of McDonald’s
  Analysis of the operating situation of McDonald’s China
  Analysis of the marketing strategy of McDonald’s China
DISCO
Yong He king
Da Niang Dumpling
Li Hua Fast-Food

VII ANALYSIS OF THE DEVELOPMENT OF CHINESE FAST-FOOD INDUSTRY

Analysis of the developing tendency of catering
  Diversified development tendency
  Scientific management tendency
Developing tendency of fast-food industry
  Analysis of the mainstream tendency
  Analysis of the assimilation tendency
  Analysis of the overall industry
Recommendations on the fast-food industry
  Marketing strategy recommendations
  Developing pattern recommendations
  Investment recommendations

Selected Charts

SELECTED CHARTS

Chart total income of Chinese catering 2003-2008
Chart total income of Chinese fast-food industry 2003-2008
Chart several typical formations of Chinese fast-food industry
Chart a brief introduction on part of major fast-food enterprises in China
Chart consumer’s diverse requirements on fast-food
Chart the income of KFC China 2003-2007
Chart the income of McDonald’s China 2003-2007

COMPANIES MENTIONED

KFC
McDonald’s
DISCO
Yong He king
Da Niang Dumpling
Li Hua Fast-Food