The Mobile Entertainment Industry Outlook24 May 2011 • by Tanya Levdikova
Faced with the challenge of declining ARPU’s and flattening service revenues, the highly operator-centric mobile entertainment value chain is reinventing itself. The industry is launching innovative smartphones, building high speed mobile broadband networks, and developing entertainment content in order to increase user engagement and, thereby, revenues.
Business Insights anticipates that the global mobile entertainment industry will grow at a CAGR of 18.8% to reach $54bn by 2014 from a mere $19bn in 2008. In 2009, the world’s largest market for the mobile entertainment industry is Asia Pacific, with more than half of global revenues being generated in the region. It is followed by Western Europe and North America. Mobile music is the largest contributor to the industry’s revenues, followed by mobile video.
The report “The Mobile Entertainment Industry Outlook” by Business Insights provides an overview of the global mobile entertainment industry. In this report, except where specifically mentioned, the term mobile refers to mobile handsets including smartphones. It covers:
- The global mobile entertainment industry in terms of market size, its segments, key drivers and resistors, trends, and the major players.
- Segments of the mobile entertainment industry: Music, video, gambling, and games. For each of these segments the report individually discusses the market size, sub-segments, geographic segmentation and major players.
- Future of the mobile entertainment industry in terms of emerging consumer meta-themes, which portable entertainment devices will disrupt and which will get disrupted.
Published: April 2011
Price: US$ 2,875.00
Business Insights anticipates that the global mobile entertainment industry will grow at a CAGR of 18.8% to reach $54bn by 2014 from a mere $19bn in 2008. The growth will be driven by smartphones, high speed mobile broadband networks, apps and emerging markets.
The mobile music segment is the largest contributor to the industry’s revenue and will grow at a CAGR of 13.2% to more than double from $10bn in 2008 to $21bn by 2014. Mobile video, which is the second largest revenue generator, will experience the highest growth rates at 36.1% CAGR, to increase by seven times from $2bn to $14bn between 2008-14.
In 2009, the world’s largest market for the mobile entertainment industry was Asia Pacific, with more than half of global revenues (57%) generated in the region. It was followed by Western Europe at 21% and North America at 13%.
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