Audiobooks in America: Trends and Market Details 2012
Audiobooks in America: Trends and Market Details 2012 compiles the most recent data from Experian Simmons and augments it with Simba’s proprietary intelligence to present the comprehensive review of the audio market. This analysis doesn’t just show trend information regarding the number of adults buying and how many titles they’re buying, but it presents every conceivable demographic (age, ethnicity, gender, geographic region, education level, occupation type, employment status, household income, individual income, marital status and more) in easy-to-read tables so users of this intelligence can compare the audiobook buyer with not just all book buyers, but the general population as well.
This report also uncovers audiobook buyers’ thoughts, tendencies, media habits, Internet habits, shopping behaviors, technology influences and more as compared to book buyers and the general population.
Audiobooks in America: Trends and Market Details 2012 provides a definitive picture of the buyers audiobook publishers need to be targeting.
If you have a stake in the future of the audio market, you can’t afford to be without this resource.
This report also uncovers audiobook buyers’ thoughts, tendencies, media habits, Internet habits, shopping behaviors, technology influences and more as compared to book buyers and the general population.
Audiobooks in America: Trends and Market Details 2012 provides a definitive picture of the buyers audiobook publishers need to be targeting.
If you have a stake in the future of the audio market, you can’t afford to be without this resource.
METHODOLOGY
CHAPTER 1: INTRODUCTION
Introduction
Table 1.1: Overview of Book Purchasing Population (U.S. Adults): Audiobook Buyers
Table 1.2: Overview of Book Purchasing Population (U.S. Adults): Audiobook Buyers, Fall 2007- Spring 2011
CHAPTER 2: DEMOGRAPHICS OF THE AUDIOBOOK BUYER
Gender
Age Group
Race/Ethnicity
Geographic Region
Educational Attainment
Employment Status
Designated Market Areas (DMAs)
Employed Adults in Household
Household Income
Marital Status
People in Household and Adults in Household
Children in the Household
Age of Children in the Household
Type of Residence
Table 2.1: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Gender
Table 2.2: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Age
Table 2.3: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Race
Table 2.4: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Region
Table 2.5: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Education Level Attained
Table 2.6: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Employment Status
Table 2.7: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by DMAs
Table 2.8: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Employmed Adults in Household
Table 2.9: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Household Income
Table 2.10: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Marital Status
Table 2.11: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by No. of People in Household
Table 2.12: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by No. of Adults in Household
Table 2.13: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by No. of Children in Household
Table 2.14: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Age of Children in Household
Table 2.15: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Type of Residence
CHAPTER 3: FORMAT, PURCHASING AND RETAILING TRENDS
The Adoption Trend of Digital Audio
Audio Consumers and Other Book Purchasing Habits
Retailing Trends
Table 3.1: Downloaded Audiobooks Compared to Physical Audiobooks (July 2009-July 2011
Table 3.2: Net Sales of Audiobooks
Table 3.3: Overview of Book Purchasing Population (U.S. Adults): Types of Books Purchased
Table 3.4: Overview of Book Purchasing Population (U.S. Adults): No. of Audio Titles Purchased in Last 12 Months
Table 3.5: Overview of Book Purchasing Population (U.S. Adults): No. of Hardcover Titles Purchased in Last 12 Months
Table 3.6: Overview of Book Purchasing Population (U.S. Adults): No. of Paperback Titles Purchased in Last 12 Months
Table 3.7: Overview of Book Purchasing Population (U.S. Adults): Multiple Book Buyers
Table 3.8: Audiobook Performance on Compact Disc in the Last 12 Months at Your Store
Table 3.9: Audiobook Performance on Cassette in the Last 12 Months at Your Store
Table 3.10: Overview of Book Purchasing Population (U.S. Adults): Retail Locations
Table 3.11: Overview of Book Purchasing Population (U.S. Adults): Audiobook Buyers: Books Bought as Gifts
CHAPTER 4: OVERVIEW OF AUDIO POPULATION: PSYCHOGRAPHIC DETAILS
Involvement with Social Media
Audiobook Buyers Involvement with Other Media
Audiobook Buyers and the Internet
Audiobook Buyers and High Tech
Audiobook Buyers and Cell Phones
Shopping and Consumer Behavior
Audiobook Buyers and Receptivity to Advertising
Audiobook Buyers and Automobiles
Audiobook Buyers and Other Travel
Looking Ahead
Table 4.1: Overview of Book Purchasing Population: General Attitudes: Any Agree
Table 4.2: Overview of Book Purchasing Population: Psychographic Scale: Health and Image Leader
Table 4.3: Overview of Book Purchasing Population: Involvement with Social Media: Any Agree
Table 4.4: Overview of Book Purchasing Population: Psychographic Scale: Newspaper and Radio Involvement
Table 4.5: Overview of Book Purchasing Population: Psychographics Scale: Television and Magazine Involvement
Table 4.6: Overview of Book Purchasing Population Internet Life: Any Agree
Table 4.7: Overview of Book Purchasing Population: Psychographic Scale: Internet Activity
Table 4.8: Overview of Book Purchasing Population: Psychographic Scale: News Seeking
Table 4.9: Overview of Book Purchasing Population: Psychographic Scale: Research/Information Gathering
Table 4.10: Overview of Book Purchasing Population: High Tech: Any Agree
Table 4.11: Overview of Book Purchasing Population: Psychographic Scale: Early Adopter
Table 4.12: Overview of Book Purchasing Population: Psychographic Scale: Tech Shy
Table 4.13: Overview of Book Purchasing Population Cell Phones: Any Agree
Table 4.14: Overview of Book Purchasing Population: Psychographic Scale: Traditional Mobile Use
Table 4.15: Overview of Book Purchasing Population: Psychographic Scale: Focus on Mobile Features
Table 4.16: Overview of Book Purchasing Population Shopping Behavior: Any Agree
Table 4.17: Overview of Book Purchasing Population Shopping and Consumer Products: Any Agree
Table 4.18: Overview of Book Purchasing Population Advertising: Any Agree
Table 4.19: Overview of Book Purchasing Population: Psychographic Scale: Advertising Receptivity
Table 4.20: Overview of Book Purchasing Population: Psychographic Scale: Advertising Negativity
Table 4.21: Overview of Book Purchasing Population Advertising - Attitudes on Product Placement: Strongly Agree
Table 4.22: Overview of Book Purchasing Population Advertising Outside the Home Noticed in the Past 30 Days
Table 4.23: Overview of Book Purchasing Population Opinions About Automobiles: Strongly Agree
Table 4.24: Overview of Book Purchasing Population Travel: Strongly Agree
Table 4.25: Overview of Book Purchasing Population Economic Outlook: Better/Worse Off Now vs. 12 Months Ago
Table 4.26: Overview of Book Purchasing Population: Psychographic Scale: Financially Better/Worse for Next 12 Months
Table 4.27: Overview of Book Purchasing Population: Psychographic Scale: Outlook on American Economy
CHAPTER 5: CONCLUSIONS
CHAPTER 1: INTRODUCTION
Introduction
Table 1.1: Overview of Book Purchasing Population (U.S. Adults): Audiobook Buyers
Table 1.2: Overview of Book Purchasing Population (U.S. Adults): Audiobook Buyers, Fall 2007- Spring 2011
CHAPTER 2: DEMOGRAPHICS OF THE AUDIOBOOK BUYER
Gender
Age Group
Race/Ethnicity
Geographic Region
Educational Attainment
Employment Status
Designated Market Areas (DMAs)
Employed Adults in Household
Household Income
Marital Status
People in Household and Adults in Household
Children in the Household
Age of Children in the Household
Type of Residence
Table 2.1: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Gender
Table 2.2: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Age
Table 2.3: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Race
Table 2.4: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Region
Table 2.5: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Education Level Attained
Table 2.6: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Employment Status
Table 2.7: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by DMAs
Table 2.8: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Employmed Adults in Household
Table 2.9: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Household Income
Table 2.10: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Marital Status
Table 2.11: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by No. of People in Household
Table 2.12: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by No. of Adults in Household
Table 2.13: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by No. of Children in Household
Table 2.14: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Age of Children in Household
Table 2.15: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Type of Residence
CHAPTER 3: FORMAT, PURCHASING AND RETAILING TRENDS
The Adoption Trend of Digital Audio
Audio Consumers and Other Book Purchasing Habits
Retailing Trends
Table 3.1: Downloaded Audiobooks Compared to Physical Audiobooks (July 2009-July 2011
Table 3.2: Net Sales of Audiobooks
Table 3.3: Overview of Book Purchasing Population (U.S. Adults): Types of Books Purchased
Table 3.4: Overview of Book Purchasing Population (U.S. Adults): No. of Audio Titles Purchased in Last 12 Months
Table 3.5: Overview of Book Purchasing Population (U.S. Adults): No. of Hardcover Titles Purchased in Last 12 Months
Table 3.6: Overview of Book Purchasing Population (U.S. Adults): No. of Paperback Titles Purchased in Last 12 Months
Table 3.7: Overview of Book Purchasing Population (U.S. Adults): Multiple Book Buyers
Table 3.8: Audiobook Performance on Compact Disc in the Last 12 Months at Your Store
Table 3.9: Audiobook Performance on Cassette in the Last 12 Months at Your Store
Table 3.10: Overview of Book Purchasing Population (U.S. Adults): Retail Locations
Table 3.11: Overview of Book Purchasing Population (U.S. Adults): Audiobook Buyers: Books Bought as Gifts
CHAPTER 4: OVERVIEW OF AUDIO POPULATION: PSYCHOGRAPHIC DETAILS
Involvement with Social Media
Audiobook Buyers Involvement with Other Media
Audiobook Buyers and the Internet
Audiobook Buyers and High Tech
Audiobook Buyers and Cell Phones
Shopping and Consumer Behavior
Audiobook Buyers and Receptivity to Advertising
Audiobook Buyers and Automobiles
Audiobook Buyers and Other Travel
Looking Ahead
Table 4.1: Overview of Book Purchasing Population: General Attitudes: Any Agree
Table 4.2: Overview of Book Purchasing Population: Psychographic Scale: Health and Image Leader
Table 4.3: Overview of Book Purchasing Population: Involvement with Social Media: Any Agree
Table 4.4: Overview of Book Purchasing Population: Psychographic Scale: Newspaper and Radio Involvement
Table 4.5: Overview of Book Purchasing Population: Psychographics Scale: Television and Magazine Involvement
Table 4.6: Overview of Book Purchasing Population Internet Life: Any Agree
Table 4.7: Overview of Book Purchasing Population: Psychographic Scale: Internet Activity
Table 4.8: Overview of Book Purchasing Population: Psychographic Scale: News Seeking
Table 4.9: Overview of Book Purchasing Population: Psychographic Scale: Research/Information Gathering
Table 4.10: Overview of Book Purchasing Population: High Tech: Any Agree
Table 4.11: Overview of Book Purchasing Population: Psychographic Scale: Early Adopter
Table 4.12: Overview of Book Purchasing Population: Psychographic Scale: Tech Shy
Table 4.13: Overview of Book Purchasing Population Cell Phones: Any Agree
Table 4.14: Overview of Book Purchasing Population: Psychographic Scale: Traditional Mobile Use
Table 4.15: Overview of Book Purchasing Population: Psychographic Scale: Focus on Mobile Features
Table 4.16: Overview of Book Purchasing Population Shopping Behavior: Any Agree
Table 4.17: Overview of Book Purchasing Population Shopping and Consumer Products: Any Agree
Table 4.18: Overview of Book Purchasing Population Advertising: Any Agree
Table 4.19: Overview of Book Purchasing Population: Psychographic Scale: Advertising Receptivity
Table 4.20: Overview of Book Purchasing Population: Psychographic Scale: Advertising Negativity
Table 4.21: Overview of Book Purchasing Population Advertising - Attitudes on Product Placement: Strongly Agree
Table 4.22: Overview of Book Purchasing Population Advertising Outside the Home Noticed in the Past 30 Days
Table 4.23: Overview of Book Purchasing Population Opinions About Automobiles: Strongly Agree
Table 4.24: Overview of Book Purchasing Population Travel: Strongly Agree
Table 4.25: Overview of Book Purchasing Population Economic Outlook: Better/Worse Off Now vs. 12 Months Ago
Table 4.26: Overview of Book Purchasing Population: Psychographic Scale: Financially Better/Worse for Next 12 Months
Table 4.27: Overview of Book Purchasing Population: Psychographic Scale: Outlook on American Economy
CHAPTER 5: CONCLUSIONS
