Consumer Lifestyles in Macedonia
Consumers in Macedona, already burdened with low average disposable incomes, are facing a number of issues that are expected to change attitudes and behaviour over the forecast period. These include the ageing of the population, rapid urbanisation, workers increasingly migrating to find jobs outside the country and changes seen as the country aligns its regulatory framework to fit that of the European Union. Detailed data and analyses provide unique insight on current and future consumer trends.
Euromonitor's Consumer Lifestyles in Macedonia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Consumer Lifestyles in Macedonia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Lifestyles market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Consumer Lifestyles - Macedonia
Euromonitor International
October 2010
LIST OF CONTENTS AND TABLES
Structure of the Report
Consumer Trends
Changing Demographics Affect Consumer Markets
Regulation Affects Consumer Markets
Consumer Technology Grows
Income Inequality Affects Spending Patterns and Spurs Use of Credit
Rising Migration Importance
Consumer Segmentation
Babies and Infants
Kids
Tweenagers
Teens
Twenty-somethings
Thirty-somethings
Middle-aged Adults
Older Population
Table 1 Consumer Segmentation: 2005-2009
Table 2 Consumer Segmentation: 2010-2020
People
Population
Marital Status
Town Or Country
Table 3 Population by Age: 2005-2009
Table 4 Population by Age: 2010-2020
Table 5 Male Population by Age: 2005-2009
Table 6 Male Population by Age: 2010-2020
Table 7 Female Population by Age: 2005-2009
Table 8 Female Population by Age: 2010-2020
Table 9 Population by Ethnic Groups: 2005-2009
Table 10 Population by Ethnic Groups: 2010-2020
Table 11 Population by Marital Status: 2005-2009
Table 12 Population by Marital Status: 2010-2020
Table 13 Marriage and Divorce Rates/Average Age at First Marriage: 2005-2009
Table 14 Population by Urban/Rural Location and Population Density: 2005-2009
Table 15 Population by Urban/Rural Location and Population Density: 2010-2020
Table 16 Population by Major Cities: 2005-2009
Table 17 Population by Major Cities: 2010-2020
House and Home
Households by Annual Disposable Income
Households by Number of Occupants
Single-person Households
Couples Without Children
Couples With Children
Single-parent Families
Table 18 Annual Disposable Income per Household (Current Value): 2005-2009
Table 19 Annual Disposable Income per Household (Constant 2009 Value): 2010-2020
Home Ownership
Running Costs
Shopping for Household Goods
Possession of Household Durables
DIY and Gardening
Pet Ownership
Table 20 Running Costs: 2005-2009
Table 21 Possession of Household Durables: 2005-2009
Table 22 Possession of Household Durables: 2010-2020
Income
Table 23 Annual Gross and Disposable Income (Current Value): 2005-2009
Table 24 Annual Gross and Disposable Income (Constant 2009 Value): 2005-2009
Table 25 Annual Gross and Disposable Income (Constant 2009 Value): 2010-2020
Consumer Expenditure
Living Costs
Table 26 Consumer Expenditure by Broad Category (Current Value): 2005-2009
Table 27 Consumer Expenditure by Broad Category (Constant 2009 Value): 2005-2009
Table 28 Consumer Expenditure by Broad Category (Constant 2009 Value): 2010-2020
Work
Working Conditions
Commuting
Working Women
Alternative Work Options
Retirement
Unemployment
Table 29 Employed Population: 2005-2009
Table 30 Employed Population: 2010-2020
Table 31 Unemployed Population: 2005-2009
Table 32 Unemployed Population: 2010-2020
Learning
School Life
University Life
Adult Learning
Table 33 School Students: 2005-2009
Table 34 Graduates: 2005-2009
Table 35 Higher Education Students: 2005-2009
Eating (including Soft Drinks)
Shopping for Food and Drinks
Dining in
Dining Out
Café Culture
Table 36 Consumer Expenditure on Food (Current Value): 2005-2009
Table 37 Consumer Expenditure on Food (Constant 2009 Value): 2005-2009
Table 38 Consumer Expenditure on Food (Constant 2009 Value): 2010-2020
Table 39 Consumer Foodservice by Type (Current Value): 2005-2009
Drinking
Drinking Habits
Shopping for Alcoholic Beverages
Table 40 Consumer Expenditure on Alcoholic Beverages and Tobacco (Current Value): 2005-2009
Table 41 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2005-2009
Table 42 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2010-2020
Smoking
Smoking Habits
Shopping for Cigarettes and Tobacco
Table 43 Smoking Prevalence: 2005-2009
Personal Appearance
Shopping for Toiletries and Cosmetics
Attitudes Towards Hair and Beauty
Table 44 Expenditure on Cosmetics and Toiletries (Current Value): 2005-2009
Table 45 Expenditure on Cosmetics and Toiletries (Constant 2009 Value): 2005-2009
Fashion
Fashion Trends
Shopping for Clothes, Shoes and Luxury Goods
Table 46 Consumer Expenditure on Clothing and Footwear (Current Value): 2005-2009
Table 47 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2005-2009
Table 48 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2010-2020
Health and Wellness
Healthcare
Health and Well-being
Sport and Fitness
Nutrition
Home Medication and Vitamins
Table 49 Health Expenditure: 2005-2009
Table 50 Healthy Life Expectancy at Birth: 2005-2009
Table 51 Obese and Overweight Population: 2005-2009
Table 52 Consumer Expenditure on Health and Wellness (Current Value): 2005-2009
Table 53 Consumer Expenditure on Health and Wellness (Constant 2009 Value): 2005-2009
Leisure and Recreation
Staying in
Going Out
Public Holidays, Celebrations and Gift-giving Occasions
Culture
Holidays
Table 54 Household Possession of Cable TV and Satellite TV: 2005-2009
Table 55 Household Possession of Cable TV and Satellite TV: 2010-2020
Table 56 Cinema Attendances: 2005-2009
Table 57 Consumer Expenditure on Package Holidays (Current Value): 2005-2009
Table 58 Consumer Expenditure on Package Holidays (Constant 2009 Value): 2005-2009
Table 59 Consumer Expenditure on Package Holidays (Constant 2009 Value): 2010-2020
Consumer Technology
In-home Technology
Por Table Technology
E-commerce and M-commerce
Table 60 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2005-2009
Table 61 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2010-2020
Table 62 Household Possession of Mobile Telephones: 2005-2009
Table 63 Household Possession of Mobile Telephones: 2010-2020
Transport
Getting Around
Air Travel
Table 64 Household Possession of Passenger Vehicles: 2005-2009
Table 65 Household Possession of Passenger Vehicles: 2010-2020
Table 66 Consumer Expenditure on Transport Services (Current Value): 2005-2009
Table 67 Consumer Expenditure on Transport Services (Constant 2009 Value): 2005-2009
Table 68 Consumer Expenditure on Transport Services (Constant 2009 Value): 2010-2020
Money
Savings
Loans and Mortgages
Credit
Table 69 Savings and Savings Ratio: 2005-2009
Table 70 Consumer Loans, Mortgages and Credit (Current Value): 2005-2009
Table 71 Financial Cards in Circulation: 2005-2009
Euromonitor International
October 2010
LIST OF CONTENTS AND TABLES
Structure of the Report
Consumer Trends
Changing Demographics Affect Consumer Markets
Regulation Affects Consumer Markets
Consumer Technology Grows
Income Inequality Affects Spending Patterns and Spurs Use of Credit
Rising Migration Importance
Consumer Segmentation
Babies and Infants
Kids
Tweenagers
Teens
Twenty-somethings
Thirty-somethings
Middle-aged Adults
Older Population
Table 1 Consumer Segmentation: 2005-2009
Table 2 Consumer Segmentation: 2010-2020
People
Population
Marital Status
Town Or Country
Table 3 Population by Age: 2005-2009
Table 4 Population by Age: 2010-2020
Table 5 Male Population by Age: 2005-2009
Table 6 Male Population by Age: 2010-2020
Table 7 Female Population by Age: 2005-2009
Table 8 Female Population by Age: 2010-2020
Table 9 Population by Ethnic Groups: 2005-2009
Table 10 Population by Ethnic Groups: 2010-2020
Table 11 Population by Marital Status: 2005-2009
Table 12 Population by Marital Status: 2010-2020
Table 13 Marriage and Divorce Rates/Average Age at First Marriage: 2005-2009
Table 14 Population by Urban/Rural Location and Population Density: 2005-2009
Table 15 Population by Urban/Rural Location and Population Density: 2010-2020
Table 16 Population by Major Cities: 2005-2009
Table 17 Population by Major Cities: 2010-2020
House and Home
Households by Annual Disposable Income
Households by Number of Occupants
Single-person Households
Couples Without Children
Couples With Children
Single-parent Families
Table 18 Annual Disposable Income per Household (Current Value): 2005-2009
Table 19 Annual Disposable Income per Household (Constant 2009 Value): 2010-2020
Home Ownership
Running Costs
Shopping for Household Goods
Possession of Household Durables
DIY and Gardening
Pet Ownership
Table 20 Running Costs: 2005-2009
Table 21 Possession of Household Durables: 2005-2009
Table 22 Possession of Household Durables: 2010-2020
Income
Table 23 Annual Gross and Disposable Income (Current Value): 2005-2009
Table 24 Annual Gross and Disposable Income (Constant 2009 Value): 2005-2009
Table 25 Annual Gross and Disposable Income (Constant 2009 Value): 2010-2020
Consumer Expenditure
Living Costs
Table 26 Consumer Expenditure by Broad Category (Current Value): 2005-2009
Table 27 Consumer Expenditure by Broad Category (Constant 2009 Value): 2005-2009
Table 28 Consumer Expenditure by Broad Category (Constant 2009 Value): 2010-2020
Work
Working Conditions
Commuting
Working Women
Alternative Work Options
Retirement
Unemployment
Table 29 Employed Population: 2005-2009
Table 30 Employed Population: 2010-2020
Table 31 Unemployed Population: 2005-2009
Table 32 Unemployed Population: 2010-2020
Learning
School Life
University Life
Adult Learning
Table 33 School Students: 2005-2009
Table 34 Graduates: 2005-2009
Table 35 Higher Education Students: 2005-2009
Eating (including Soft Drinks)
Shopping for Food and Drinks
Dining in
Dining Out
Café Culture
Table 36 Consumer Expenditure on Food (Current Value): 2005-2009
Table 37 Consumer Expenditure on Food (Constant 2009 Value): 2005-2009
Table 38 Consumer Expenditure on Food (Constant 2009 Value): 2010-2020
Table 39 Consumer Foodservice by Type (Current Value): 2005-2009
Drinking
Drinking Habits
Shopping for Alcoholic Beverages
Table 40 Consumer Expenditure on Alcoholic Beverages and Tobacco (Current Value): 2005-2009
Table 41 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2005-2009
Table 42 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2010-2020
Smoking
Smoking Habits
Shopping for Cigarettes and Tobacco
Table 43 Smoking Prevalence: 2005-2009
Personal Appearance
Shopping for Toiletries and Cosmetics
Attitudes Towards Hair and Beauty
Table 44 Expenditure on Cosmetics and Toiletries (Current Value): 2005-2009
Table 45 Expenditure on Cosmetics and Toiletries (Constant 2009 Value): 2005-2009
Fashion
Fashion Trends
Shopping for Clothes, Shoes and Luxury Goods
Table 46 Consumer Expenditure on Clothing and Footwear (Current Value): 2005-2009
Table 47 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2005-2009
Table 48 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2010-2020
Health and Wellness
Healthcare
Health and Well-being
Sport and Fitness
Nutrition
Home Medication and Vitamins
Table 49 Health Expenditure: 2005-2009
Table 50 Healthy Life Expectancy at Birth: 2005-2009
Table 51 Obese and Overweight Population: 2005-2009
Table 52 Consumer Expenditure on Health and Wellness (Current Value): 2005-2009
Table 53 Consumer Expenditure on Health and Wellness (Constant 2009 Value): 2005-2009
Leisure and Recreation
Staying in
Going Out
Public Holidays, Celebrations and Gift-giving Occasions
Culture
Holidays
Table 54 Household Possession of Cable TV and Satellite TV: 2005-2009
Table 55 Household Possession of Cable TV and Satellite TV: 2010-2020
Table 56 Cinema Attendances: 2005-2009
Table 57 Consumer Expenditure on Package Holidays (Current Value): 2005-2009
Table 58 Consumer Expenditure on Package Holidays (Constant 2009 Value): 2005-2009
Table 59 Consumer Expenditure on Package Holidays (Constant 2009 Value): 2010-2020
Consumer Technology
In-home Technology
Por Table Technology
E-commerce and M-commerce
Table 60 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2005-2009
Table 61 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2010-2020
Table 62 Household Possession of Mobile Telephones: 2005-2009
Table 63 Household Possession of Mobile Telephones: 2010-2020
Transport
Getting Around
Air Travel
Table 64 Household Possession of Passenger Vehicles: 2005-2009
Table 65 Household Possession of Passenger Vehicles: 2010-2020
Table 66 Consumer Expenditure on Transport Services (Current Value): 2005-2009
Table 67 Consumer Expenditure on Transport Services (Constant 2009 Value): 2005-2009
Table 68 Consumer Expenditure on Transport Services (Constant 2009 Value): 2010-2020
Money
Savings
Loans and Mortgages
Credit
Table 69 Savings and Savings Ratio: 2005-2009
Table 70 Consumer Loans, Mortgages and Credit (Current Value): 2005-2009
Table 71 Financial Cards in Circulation: 2005-2009