Refah Chain Stores Co in Retailing (Iran)

March 2016 | 3 pages | ID: R4778C9A4B4EN
Euromonitor International Ltd

Abstracts

Refah Chain Stores Co encountered strong competition from key new hypermarkets such as Hyperstar and Shahrvand in recent years and thus lost value share. In order to maintain profitability, Refah plans to expand its outlet numbers as well as its product coverage even in smaller cities. Overhaul of the old and traditional structure of the company is a vital step in order for Refah to survive in the Iranian market. Launching an effective internet retailing arm would be an example of this overhaul...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 Refah Chain Stores Co: Share of Sales Generated by Internet Retailing 2013-2015
  Chart 1 Refah Chain Stores Co: Refah, Hypermarket in Mashhad
Competitive Positioning
  Summary 2 Refah Chain Stores Co: Competitive Position 2015