MAPA Mobilya ve Aksesuar AS in Retailing (Turkey)

July 2013 | 3 pages | ID: M39363312D0EN
Euromonitor International Ltd

Abstracts

Having only five retail outlets in Turkey, Mapa Mobilya ve Aksesuar aims to increase its number of outlets over the forecast period, concentrating on larger cities. In November 2011 the company started to offer internet sales for the residents of the cities which do not have an Ikea outlet.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 MAPA Mobilya ve Aksesuar AS: Key Facts
Summary 2 MAPA Mobilya ve Aksesuar AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 MAPA Mobilya ve Aksesuar AS: Private Label Portfolio
Competitive Positioning
Summary 4 MAPA Mobilya ve Aksesuar AS: Competitive Position 2012