Magasin Général, Groupe in Retailing (Tunisia)

January 2016 | 2 pages | ID: M97DCB6D906EN
Euromonitor International Ltd

Abstracts

Tunisia’s leading grocery retailer, Groupe Magasin Général, offers a wide range of food products, mainly fresh produce, including fruit and vegetables, dairy products, meat and fish. The company’s plan is based on offering high levels of promotional discounts on the majority of the categories in which it is present, including non-grocery products such as consumer electronics, consumer appliances and homewares. In addition, during special events such as Ramadan, the beginning of new school year...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
Chart 1 Groupe Magasin Général: Magasin Général, Supermarket in Tunis
Chart 2 Groupe Magasin Général: MG Maxi, Supermarket in Sfax
Competitive Positioning
Summary 1 Groupe Magasin Général: Competitive Position 2015