IKEA AS in Retailing (Norway)

March 2013 | 4 pages | ID: I196CF9B7EBEN
Euromonitor International Ltd

Abstracts

IKEA plans to continue to increase its market share in several areas but particularly in furniture and homeware. The company intends to expand further in Norway, by opening three new stores in Larvik, Vestby and Tromsø in the forecast period. This expansion will significantly increase its value shares in the future.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 IKEA AS: Key Facts
Summary 2 IKEA AS Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 IKEA AS: Competitive Position 2012