Harvey Norman Holdings Ltd in Retailing (Australia)

June 2014 | 3 pages | ID: H25EDF7C783EN
Euromonitor International Ltd

Abstracts

Harvey Norman has embarked on an online strategy to try to offset diminishing in-store sales faced by most players within electronics and appliance specialist retailers over the last two years of the review period. Although the company neglected the online channel for many years, by the end of 2013 the Harvey Norman digital, store and distribution channels were fully integrated. The company’s strategic change to embrace online retailing led the company to be recognised as the best multichannel...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Harvey Norman Holdings Ltd: Key Facts
Summary 2 Harvey Norman Holdings Ltd: Operational Indicators
Internet Strategy
Summary 3 Harvey Norman Holdings Ltd: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 4 Harvey Norman Holdings Ltd: Competitive Position 2013