Forus SA in Retailing (Chile)

December 2014 | 3 pages | ID: F11D7C9F6B2EN
Euromonitor International Ltd

Abstracts

Forus is the largest footwear specialist retailer operating in Chile in terms of value sales and the extent of its brand portfolio. However, in recent years the company has not been engaged in attempts to expand its position through the opening of new larger retail outlets. Forus’ strategy has instead been focused on securing and strengthening its position through its current niche brands and the launch of new niche brands. The intense competition it faces from internet retailers has encouraged...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Forus SA: Key Facts
Summary 2 Forus SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 Forus SA: Competitive Position 2014