Esselunga SpA in Retailing (Italy)
The seemingly never-ending saga of the Caprotti family took another twist during 2014 as the owner of Esselunga, Mr Bernardo Caprotti, opposed his son and daughter assuming control of the company. Nevertheless, Esselunga has continued to invest in the development of its chain of supermarkets with a series of new openings in Prato, Novara, Verona, Milan and Lucca and, for the first time in the company’s history, during 2014 Esselunga was able to open stores in the key central Italian region of...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Esselunga SpA: Key Facts
Summary 2 Esselunga SpA: Operational Indicators
Internet Strategy
Summary 3 Esselunga SpA: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Esselunga: Esselunga, Modern grocery Retailers in Florence
Private Label
Summary 4 Esselunga SpA: Private Label Portfolio
Competitive Positioning
Summary 5 Esselunga SpA: Competitive Position 2014
Key Facts
Summary 1 Esselunga SpA: Key Facts
Summary 2 Esselunga SpA: Operational Indicators
Internet Strategy
Summary 3 Esselunga SpA: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Esselunga: Esselunga, Modern grocery Retailers in Florence
Private Label
Summary 4 Esselunga SpA: Private Label Portfolio
Competitive Positioning
Summary 5 Esselunga SpA: Competitive Position 2014