Boots Retail (Thailand) Ltd in Retailing (Thailand)

July 2013 | 4 pages | ID: B3760D1147BEN
Euromonitor International Ltd

Abstracts

Boots Retail (Thailand) Ltd will apply integrated marketing with the purpose of boosting sales in Thai market over the forecast period. Greater penetration of outlet expansion is likely. It will also acquire larger customer base through its Advantage card membership. Promotional pricing, special discounts and other privileges will be offered to customers. Marketing insight especially for consumer preference and behaviour will be researched in order to come up with key factors to create...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Boots Retail (Thailand) Ltd: Key Facts
Internet Strategy
Company Background
Private Label
Summary 2 Boots Retail (Thailand) Ltd: Private Label Portfolio
Competitive Positioning
Summary 3 Boots Retail (Thailand) Ltd: Competitive Position 2012