Aldi France in Retailing (France)

June 2013 | 3 pages | ID: A0F72F088E3EN
Euromonitor International Ltd

Abstracts

Aldi keeps its clear and firm position on the market, as it offers a range of key products at affordable prices for consumers who become more and more attentive to prices. Thanks to private label products, Aldi confirms its image of hard discounter. Aldi also developed its non-grocery categories: Utensils for the kitchen, gardening tools, pet food, etc.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Aldi France: Key Facts
Summary 2 Aldi France: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Aldi France: Private Label Portfolio
Competitive Positioning
Summary 4 Aldi France: Competitive Position 2012