Greentea Thai Ltd in Hot Drinks (Thailand)

January 2017 | 28 pages | ID: GA8E856EA2FEN
Euromonitor International Ltd

Abstracts

Over the forecast period, Greentea Thai Ltd is expected to focus on brand-building efforts so as to raise more widespread consumer awareness in the fragmented tea category. Therefore, the company is unlikely to rapidly launch new products in the forecast period but focus its resources on marketing its existing products instead.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Greentea Thai Ltd: Key Facts
Competitive Positioning
  Summary 2 Greentea Thai Ltd: Competitive Position 2016