Adult Mouth Care in Hungary

Date: July 1, 2013
Pages: 26
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: A2DB896D5EAEN
Leaflet:

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Adult Mouth Care in Hungary
Adult mouth care remained a small category within consumer health care, and continued to suffer from a constant value sales decrease in 2012. Under difficult economic circumstances oral hygiene was forced into the background, while the category also faced strengthening competition from mouthwashes. Therefore value sales of adult mouth care were only able to increase thanks to rising unit prices.

Euromonitor International's Adult Mouth Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Adult Mouth Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Adult Mouth Care: Value 2007-2012
  Table 2 Sales of Adult Mouth Care: % Value Growth 2007-2012
  Table 3 Adult Mouth Care Company Shares by Value 2008-2012
  Table 4 Adult Mouth Care Brand Shares by Value 2009-2012
  Table 5 Forecast Sales of Adult Mouth Care: Value 2012-2017
  Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2012-2017
Executive Summary
Consumer Health Recovers From the Economic Crisis
Leading Pharmaceutical Players Turn To OTC
Global Pharmaceuticals Lead Sales
Consumers Continue To Trust in Chemists/pharmacies
Consumer Health Expected To Benefit From Rising Health Consciousness
Hungary Continues To Deal With the Effects of the Global Economic Crisis
Women Become An Important Target Audience in Consumer Health
Innovation Is the Answer To Intensifying Competition
Bigger Role for Social Media in Marketing Strategies
Smoking Bans Affect Consumer Health
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  Table 8 Life Expectancy at Birth 2007-2012
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2007-2012
  Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
  Table 11 Consumer Health Company Shares 2008-2012
  Table 12 Consumer Health Brand Shares 2009-2012
  Table 13 Penetration of Private Label by Category 2007-2012
  Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
  Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Distribution
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2010-2012
Sources
Summary 2 Research Sources
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