Indian Innerwear Market: Trends & Opportunities (2014-2019)
The report titled “Indian Innerwear Market: Trends and Opportunities (2014-2019)’’ provides an in-depth analysis of the Indian Innerwear market with focus on four major segments – the established markets of lingerie for women and men’s underwear. The report assesses the market size and trends of innerwear segment in India for Women, Men and Kids. Also, the key opportunities, the factors driving growth of the market and challenges being faced by the players in the industry are outlined and analyzed in the forecasted period (2014-19). Further, key players of the industry like Page industries, Maxwell Industries Ltd. And Rupa & Co. are profiled.
Segment Coverage
The innerwear industry in India holds immense growth potential and it is evident from the entry of large international brands in the Indian market in the last few years. A key factor characterizing the huge growth in the Indian innerwear market is the increasing size of the organized market and the declining share of the unorganized market resulting in growing independent brands taking charge of the market.
The Indian innerwear market continues to be underpenetrated and thereby holds immense business opportunities. The Indian innerwear market is certainly one of the most unique markets amongst the major markets of the world today. A distinctive shift from price sensitivity to brand sensitivity and preference for bold colors and innovative designs are two key trends to have emerged in this segment. Provided the positive macro and demographic fundamentals, the innerwear market has a favorable demand growth outlook over the medium-to-long term. The Indian innerwear market is expected to witness expansion in the near future. However, lesser product portfolio and high costs of brand building are expected to be the challenges for this sector. Brand sensitivity is the major trend in the Indian innerwear industry.
Segment Coverage
- Women’s Innerwear
- Men’s Innerwear
- Page Industries Limited
- Maxwell Industries Limited
- Rupa & Co. Limited
The innerwear industry in India holds immense growth potential and it is evident from the entry of large international brands in the Indian market in the last few years. A key factor characterizing the huge growth in the Indian innerwear market is the increasing size of the organized market and the declining share of the unorganized market resulting in growing independent brands taking charge of the market.
The Indian innerwear market continues to be underpenetrated and thereby holds immense business opportunities. The Indian innerwear market is certainly one of the most unique markets amongst the major markets of the world today. A distinctive shift from price sensitivity to brand sensitivity and preference for bold colors and innovative designs are two key trends to have emerged in this segment. Provided the positive macro and demographic fundamentals, the innerwear market has a favorable demand growth outlook over the medium-to-long term. The Indian innerwear market is expected to witness expansion in the near future. However, lesser product portfolio and high costs of brand building are expected to be the challenges for this sector. Brand sensitivity is the major trend in the Indian innerwear industry.
1. EXECUTIVE SUMMARY
2. INNERWEAR: AN INTRODUCTION
2.1 Classification of Innerwear
2.1.1 Classification of Innerwear Worn by Men
2.1.2 Classification of Innerwear Worn by Women
2.1.3 Classification of Innerwear Worn by Both Sexes
3. INDIAN INNERWEAR MARKET ANALYSIS
3.1 Indian Apparel Market: An Introduction
3.2 Indian Innerwear Market: An Overview
3.2.1 Indian Innerwear Market for Women
3.2.2 Indian Innerwear Market for Men
3.2.3 Indian Innerwear Market for Kids
3.2.4 Indian Innerwear Market Evolution
3.2.5 Indian Innerwear Market: Supply Chain Network
4. INDIAN INNERWEAR MARKET: SIZING AND GROWTH ANALYSIS
4.1 Global Innerwear Market Size Analysis
4.2 Indian Innerwear Market Size Analysis
4.2.1 Indian Innerwear Market size (by Value)
4.2.2 Changing Dynamics of Indian Innerwear Market
5. INDIAN INNERWEAR MARKET: MARKET SEGMENTATION
5.1 Innerwear for Women
5.1.1 Price-based Market Segmentation
5.1.2 Segment-wise Market Size of Indian Women’s Innerwear Market
5.1.3 Features of the Indian Innerwear Market for Women
5.2 Innerwear for Men
5.2.1 Price-based Market Segmentation
5.2.2 Market Segmentation
5.2.3 Features of the Indian Innerwear Market for Men
6. INDIAN INNERWEAR MARKET DYNAMICS: GROWTH DRIVERS AND CHALLENGES
6.1 Indian Innerwear Market: Growth Drivers
6.1.1 Indian Economic Growth
6.1.2 Changing Consumer Preferences
6.2 Indian Innerwear Market: Challenges
6.2.1 Lesser Product Portfolio
6.2.2 High Costs of Brand Building
6.2.3 Lack of Availability of Retail Space
7. INDIAN INNERWEAR MARKET: TRENDS
7.1 Shifts from Price Sensitivity to Brand Sensitivity
7.2 Preference for Innovative Designs
7.2.1 Accessories Gaining Significance
7.2.2 Prints and Patterns
8. COMPETITIVE LANDSCAPE; INDIAN INNERWEAR MARKET
9. COMPANY PROFILES: INDIAN INNERWEAR MARKET
9.1 Page Industries
9.1.1 Business Overview
9.1.2 Financial Overview
9.1.3 Business Strategies
9.2 Maxwell Industries Ltd.
9.2.1 Business Overview
9.2.2 Financial Overview
9.2.3 Business Strategies
9.3 Rupa & Co.
9.3.1 Business Overview
9.3.2 Financial Overview
9.3.3 Business Strategies
2. INNERWEAR: AN INTRODUCTION
2.1 Classification of Innerwear
2.1.1 Classification of Innerwear Worn by Men
2.1.2 Classification of Innerwear Worn by Women
2.1.3 Classification of Innerwear Worn by Both Sexes
3. INDIAN INNERWEAR MARKET ANALYSIS
3.1 Indian Apparel Market: An Introduction
3.2 Indian Innerwear Market: An Overview
3.2.1 Indian Innerwear Market for Women
3.2.2 Indian Innerwear Market for Men
3.2.3 Indian Innerwear Market for Kids
3.2.4 Indian Innerwear Market Evolution
3.2.5 Indian Innerwear Market: Supply Chain Network
4. INDIAN INNERWEAR MARKET: SIZING AND GROWTH ANALYSIS
4.1 Global Innerwear Market Size Analysis
4.2 Indian Innerwear Market Size Analysis
4.2.1 Indian Innerwear Market size (by Value)
4.2.2 Changing Dynamics of Indian Innerwear Market
5. INDIAN INNERWEAR MARKET: MARKET SEGMENTATION
5.1 Innerwear for Women
5.1.1 Price-based Market Segmentation
5.1.2 Segment-wise Market Size of Indian Women’s Innerwear Market
5.1.3 Features of the Indian Innerwear Market for Women
5.2 Innerwear for Men
5.2.1 Price-based Market Segmentation
5.2.2 Market Segmentation
5.2.3 Features of the Indian Innerwear Market for Men
6. INDIAN INNERWEAR MARKET DYNAMICS: GROWTH DRIVERS AND CHALLENGES
6.1 Indian Innerwear Market: Growth Drivers
6.1.1 Indian Economic Growth
6.1.2 Changing Consumer Preferences
6.2 Indian Innerwear Market: Challenges
6.2.1 Lesser Product Portfolio
6.2.2 High Costs of Brand Building
6.2.3 Lack of Availability of Retail Space
7. INDIAN INNERWEAR MARKET: TRENDS
7.1 Shifts from Price Sensitivity to Brand Sensitivity
7.2 Preference for Innovative Designs
7.2.1 Accessories Gaining Significance
7.2.2 Prints and Patterns
8. COMPETITIVE LANDSCAPE; INDIAN INNERWEAR MARKET
9. COMPANY PROFILES: INDIAN INNERWEAR MARKET
9.1 Page Industries
9.1.1 Business Overview
9.1.2 Financial Overview
9.1.3 Business Strategies
9.2 Maxwell Industries Ltd.
9.2.1 Business Overview
9.2.2 Financial Overview
9.2.3 Business Strategies
9.3 Rupa & Co.
9.3.1 Business Overview
9.3.2 Financial Overview
9.3.3 Business Strategies
LIST OF FIGURES
Figure 1: Classification of Indian Apparel Market
Figure 2: Supply Chain Network of Indian Innerwear
Figure 3: Global Innerwear Market breakdown by Segment, 2012-13
Figure 4: Global Women’s Innerwear (Lingerie) Market by Value, 2009-13 (US$ Billions)
Figure 5: Global Women’s Innerwear (Lingerie) Market by Value, Forecast, 2014-18E (US$ Billions)
Figure 6: Indian Innerwear Market by Value, 2009-13 (US$ Billions)
Figure 7: Indian Innerwear Market by Value, Forecast, 2014-20E (US$ Billions)
Figure 8: Men’s Innerwear Market as Percentage of Men’s Apparel Market (2009-13)
Figure 9: Men’s Innerwear Market as Percentage of Men’s Apparel Market, Forecast (2014-20E)
Figure 10: Women’s Innerwear Market as Percentage of Women’s Apparel Market (2009-13)
Figure 11: Women’s Innerwear Market as Percentage of Women’s Apparel Market Forecast (2014-20E)
Figure 12: Indian Innerwear Market Segmentation, 2012
Figure 13: Price-based Market Segmentation of the Women’s Innerwear market (2021-13)
Figure 14: Segment-wise Market Size of Indian Women’s Innerwear Market 2012-13 (US$ Billions)
Figure 15: Segment-wise Market Size of Indian Women’s Innerwear Market
Forecast, 2014E (US$ Billions)
Figure 16: Price-based Market Segmentation of the Men’s Innerwear market (2012-13)
Figure 17: Gender Based Market Segmentation, 2012 (Actual)
Figure 18: GDP Growth- India, FY09-14F (%)
Figure 19: Annual Disposable Income- India (various years trend, In US$)
Figure 20: Innerwear market growth – shifting to brand sensitive category (MEN)
Figure 21: Innerwear market growth – shifting to brand sensitive category (WOMEN)
Figure 22: Innerwear market growth – shifting to brand sensitive category (CONSOLIDATED)
Figure 23: Page Industries Revenue breakup (%) , 2013
Figure 24: Page Industries Consolidated Revenue, FY 2012-14 (US$ Million)
Figure 25: Page Industries Consolidated Operating Profit, 2012-16 (US$ Million)
Figure 26: Maxwell Industries Revenue from Innerwear Sales, 2011-13 (US$ Millions)
Figure 27: Maxwell Industries Operating Profit, 2011-13 (US$ Millions)
Figure 28: Rupa & Co. Segment Wise Sales Split, FY 2014 (%)
Figure 29: Rupa & Co. Brand wise Sales Split, FY 2014 (%)
Figure 30: Rupa & Co. Consolidated Revenues, FY 2012-14 (US$ Millions)
Figure 31: Rupa Operating Profit, 2012-13 (US$ Billions)
Figure 1: Classification of Indian Apparel Market
Figure 2: Supply Chain Network of Indian Innerwear
Figure 3: Global Innerwear Market breakdown by Segment, 2012-13
Figure 4: Global Women’s Innerwear (Lingerie) Market by Value, 2009-13 (US$ Billions)
Figure 5: Global Women’s Innerwear (Lingerie) Market by Value, Forecast, 2014-18E (US$ Billions)
Figure 6: Indian Innerwear Market by Value, 2009-13 (US$ Billions)
Figure 7: Indian Innerwear Market by Value, Forecast, 2014-20E (US$ Billions)
Figure 8: Men’s Innerwear Market as Percentage of Men’s Apparel Market (2009-13)
Figure 9: Men’s Innerwear Market as Percentage of Men’s Apparel Market, Forecast (2014-20E)
Figure 10: Women’s Innerwear Market as Percentage of Women’s Apparel Market (2009-13)
Figure 11: Women’s Innerwear Market as Percentage of Women’s Apparel Market Forecast (2014-20E)
Figure 12: Indian Innerwear Market Segmentation, 2012
Figure 13: Price-based Market Segmentation of the Women’s Innerwear market (2021-13)
Figure 14: Segment-wise Market Size of Indian Women’s Innerwear Market 2012-13 (US$ Billions)
Figure 15: Segment-wise Market Size of Indian Women’s Innerwear Market
Forecast, 2014E (US$ Billions)
Figure 16: Price-based Market Segmentation of the Men’s Innerwear market (2012-13)
Figure 17: Gender Based Market Segmentation, 2012 (Actual)
Figure 18: GDP Growth- India, FY09-14F (%)
Figure 19: Annual Disposable Income- India (various years trend, In US$)
Figure 20: Innerwear market growth – shifting to brand sensitive category (MEN)
Figure 21: Innerwear market growth – shifting to brand sensitive category (WOMEN)
Figure 22: Innerwear market growth – shifting to brand sensitive category (CONSOLIDATED)
Figure 23: Page Industries Revenue breakup (%) , 2013
Figure 24: Page Industries Consolidated Revenue, FY 2012-14 (US$ Million)
Figure 25: Page Industries Consolidated Operating Profit, 2012-16 (US$ Million)
Figure 26: Maxwell Industries Revenue from Innerwear Sales, 2011-13 (US$ Millions)
Figure 27: Maxwell Industries Operating Profit, 2011-13 (US$ Millions)
Figure 28: Rupa & Co. Segment Wise Sales Split, FY 2014 (%)
Figure 29: Rupa & Co. Brand wise Sales Split, FY 2014 (%)
Figure 30: Rupa & Co. Consolidated Revenues, FY 2012-14 (US$ Millions)
Figure 31: Rupa Operating Profit, 2012-13 (US$ Billions)
LIST OF TABLES
Table 1: Classification of Innerwear worn by Men
Table 2: Classification of Innerwear Worn by Women
Table 3: Classification of Innerwear Worn by Both Sexes
Table 4: India Total Disposable Personal Income Values, 1950-2012 (US$ Million)
Table 5: Leading Players of the Indian Innerwear Market
Table 6: Brand Portfolio of Key Players in Indian Innerwear Industry
Table 7: Jockey Innerwear Products
Table 8: Brand Portfolio of Maxwell Industries
Table 9: Rupa & Co. Innerwear Brand Portfolio
Table 1: Classification of Innerwear worn by Men
Table 2: Classification of Innerwear Worn by Women
Table 3: Classification of Innerwear Worn by Both Sexes
Table 4: India Total Disposable Personal Income Values, 1950-2012 (US$ Million)
Table 5: Leading Players of the Indian Innerwear Market
Table 6: Brand Portfolio of Key Players in Indian Innerwear Industry
Table 7: Jockey Innerwear Products
Table 8: Brand Portfolio of Maxwell Industries
Table 9: Rupa & Co. Innerwear Brand Portfolio
